Nuevas Tendencias Del Turismo Y Las Tecnologias De Informacion Y Las Comunicaciones New Trends In Tourism And Information Technology And Communications
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| Author | : Álvaro Rocha |
| Publisher | : Springer Nature |
| Total Pages | : 726 |
| Release | : 2020-01-30 |
| Genre | : Technology & Engineering |
| ISBN | : 3030406903 |
This book is composed by the papers accepted for presentation and discussion at The 2019 International Conference on Information Technology & Systems (ICITS'20), held at the Universidad Distrital Francisco José de Caldas, in Bogotá, Colombia, on 5th to 7th February 2020. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are: information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; information technologies in education.
| Author | : Claudia Elena Stoian |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Culture and tourism |
| ISBN | : 9781443882194 |
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites â " institutional and commercial â " from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
| Author | : Eduard Cristobal-Fransi |
| Publisher | : MDPI |
| Total Pages | : 204 |
| Release | : 2020-04-28 |
| Genre | : Business & Economics |
| ISBN | : 303928682X |
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
| Author | : European Commission |
| Publisher | : |
| Total Pages | : 92 |
| Release | : 1999 |
| Genre | : Competition, International |
| ISBN | : |
| Author | : Rodoula H. Tsiotsou |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 418 |
| Release | : 2012-05-10 |
| Genre | : Business & Economics |
| ISBN | : 1780520700 |
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
| Author | : Juan A. Morales |
| Publisher | : Springer |
| Total Pages | : 809 |
| Release | : 2018-09-03 |
| Genre | : Science |
| ISBN | : 3319931695 |
This monograph presents the state of art of the geologic knowledge about the Spanish coast obtained through scientific research in the last 30 years.From a general point of view, coasts are the most quickly changing systems of the Earth. This is critical, since many human resources, such as the main part of economic and social activities, are located in the coastal areas. Especially in the case of Spain these coasts include cities, wide industrial areas (including harbor complexes), important ecologic systems, and our main economic resource: tourism. Understanding the dynamic functioning of each element of this coast is vital for correct future coastal management, so as to solve problems derived from bad plans developed in the last decades of the twentieth century. This is a valuable text for advanced graduate students and coastal researchers, which connects the specific dynamic functioning of the main Spanish coastal environments and their relationships with human activities.
| Author | : Francesco Bandarin |
| Publisher | : John Wiley & Sons |
| Total Pages | : 265 |
| Release | : 2012-01-12 |
| Genre | : Architecture |
| ISBN | : 1119968097 |
This book offers a comprehensive overview of the intellectual developments in urban conservation. The authors offer unique insights from UNESCO's World Heritage Centre and the book is richly illustrated with colour photographs. Examples are drawn from urban heritage sites worldwide from Timbuktu to Liverpool to demonstrate key issues and best practice in urban conservation today. The book offers an invaluable resource for architects, planners, surveyors and engineers worldwide working in heritage conservation, as well as for local authority conservation officers and managers of heritage sites.
| Author | : Dimitrios Buhalis |
| Publisher | : Routledge |
| Total Pages | : 298 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 0750663774 |
Provides a brief historical overview of tourism, but delves deeper to discuss emerging trends, consumer types, and looks at the way the industry is itself changing and developing. Companion text: Tourism Dynamics.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1932 |
| Release | : 2017-02-10 |
| Genre | : Business & Economics |
| ISBN | : 1522519149 |
The questionable practices and policies of many businesses are coming under scrutiny by consumers and the media. As such, it important to research new methods and systems for creating optimal business cultures. Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications is a comprehensive resource on the latest advances and developments for creating a system of shared values and beliefs in business environments. Featuring extensive coverage across a range of relevant perspectives and topics, such as organizational climate, collaboration orientation, and aggressiveness orientation, this book is ideally designed for business owners, managers, entrepreneurs, professionals, researchers, and students actively involved in the modern business realm.
| Author | : Pauline Maclaran |
| Publisher | : SAGE |
| Total Pages | : 546 |
| Release | : 2009-12-04 |
| Genre | : Business & Economics |
| ISBN | : 144620698X |
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
