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| Author | : Jason Falls |
| Publisher | : Pearson Education |
| Total Pages | : 272 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 0789748010 |
The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics
| Author | : B. J. Mendelson |
| Publisher | : St. Martin's Press |
| Total Pages | : 239 |
| Release | : 2012-09-04 |
| Genre | : Business & Economics |
| ISBN | : 1250017505 |
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
| Author | : Chris Hirst |
| Publisher | : Profile Books |
| Total Pages | : 187 |
| Release | : 2019-05-02 |
| Genre | : Business & Economics |
| ISBN | : 1782835458 |
WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2020: LEADERSHIP FOR THE FUTURE A Financial Times Business Book of the Month 'A brilliant set of leadership tools that will help you succeed whatever your goal' - Sir Clive Woodward 'A punchy, plainly written guide, offering a readable and enlightened view of what leaders do and how they should do it' - Financial Times 'A new rubric on leadership' - Evening Standard Inspiration behind the No Bullsh*t Leadership Intelligence Squared podcast Leadership is not some special club, open only to elites. It's not a gold star given only to those with expensive degrees. Leadership is for everyone. Based on the author's hard-won experience as a Global CEO, this smart, fun book delivers a step-by-step working manual on how to lead - for anyone. Full of simple and direct approaches, it demystifies an over-analysed subject to get to the heart of modern leadership: the life-changing, career-transforming power to get stuff done. These principles and actionable steps apply to every field, from small businesses to community initiatives, from schools to sports teams to global enterprises. No matter your goal, this book will show you how to: - make effective decisions - build a world-class team - take care of yourself and others - achieve results
| Author | : Carl T. Bergstrom |
| Publisher | : Random House Trade Paperbacks |
| Total Pages | : 338 |
| Release | : 2021-04-20 |
| Genre | : Political Science |
| ISBN | : 0525509208 |
Bullshit isn’t what it used to be. Now, two science professors give us the tools to dismantle misinformation and think clearly in a world of fake news and bad data. “A modern classic . . . a straight-talking survival guide to the mean streets of a dying democracy and a global pandemic.”—Wired Misinformation, disinformation, and fake news abound and it’s increasingly difficult to know what’s true. Our media environment has become hyperpartisan. Science is conducted by press release. Startup culture elevates bullshit to high art. We are fairly well equipped to spot the sort of old-school bullshit that is based in fancy rhetoric and weasel words, but most of us don’t feel qualified to challenge the avalanche of new-school bullshit presented in the language of math, science, or statistics. In Calling Bullshit, Professors Carl Bergstrom and Jevin West give us a set of powerful tools to cut through the most intimidating data. You don’t need a lot of technical expertise to call out problems with data. Are the numbers or results too good or too dramatic to be true? Is the claim comparing like with like? Is it confirming your personal bias? Drawing on a deep well of expertise in statistics and computational biology, Bergstrom and West exuberantly unpack examples of selection bias and muddled data visualization, distinguish between correlation and causation, and examine the susceptibility of science to modern bullshit. We have always needed people who call bullshit when necessary, whether within a circle of friends, a community of scholars, or the citizenry of a nation. Now that bullshit has evolved, we need to relearn the art of skepticism.
| Author | : Dan S. Kennedy |
| Publisher | : Entrepreneur Press |
| Total Pages | : 196 |
| Release | : 2013-04-01 |
| Genre | : Business & Economics |
| ISBN | : 1613082320 |
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
| Author | : Josh Bernoff |
| Publisher | : HarperCollins |
| Total Pages | : 216 |
| Release | : 2016-09-13 |
| Genre | : Business & Economics |
| ISBN | : 006247717X |
Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance. In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.
| Author | : Harry G. Frankfurt |
| Publisher | : Princeton University Press |
| Total Pages | : 80 |
| Release | : 2009-01-10 |
| Genre | : Philosophy |
| ISBN | : 1400826535 |
#1 New York Times bestseller Featured on The Daily Show and 60 Minutes The acclaimed book that illuminates our world and its politics by revealing why bullshit is more dangerous than lying One of the most prominent features of our world is that there is so much bullshit. Yet we have no clear understanding of what bullshit is, how it’s distinct from lying, what functions it serves, and what it means. In his acclaimed bestseller On Bullshit, Harry Frankfurt, who was one of the world’s most influential moral philosophers, explores this important subject, which has become a central problem of politics and our world. With his characteristic combination of philosophical acuity, psychological insight, and wry humor, Frankfurt argues that bullshitters misrepresent themselves to their audience not as liars do, that is, by deliberately making false claims about what is true. Rather, bullshitters seek to convey a certain impression of themselves without being concerned about whether anything at all is true. They quietly change the rules governing their end of the conversation so that claims about truth and falsity are irrelevant. Although bullshit can take many innocent forms, excessive indulgence in it can eventually undermine the bullshitter’s capacity to tell the truth in a way that lying does not. Liars at least acknowledge that the truth matters. Because of this, bullshit is a greater enemy of the truth than lies are. Remarkably prescient and insightful, On Bullshit is a small book that explains a great deal about our time.
| Author | : David Graeber |
| Publisher | : Simon & Schuster |
| Total Pages | : 368 |
| Release | : 2019-05-07 |
| Genre | : Social Science |
| ISBN | : 1501143336 |
From David Graeber, the bestselling author of The Dawn of Everything and Debt—“a master of opening up thought and stimulating debate” (Slate)—a powerful argument against the rise of meaningless, unfulfilling jobs…and their consequences. Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs.” It went viral. After one million online views in seventeen different languages, people all over the world are still debating the answer. There are hordes of people—HR consultants, communication coordinators, telemarketing researchers, corporate lawyers—whose jobs are useless, and, tragically, they know it. These people are caught in bullshit jobs. Graeber explores one of society’s most vexing and deeply felt concerns, indicting among other villains a particular strain of finance capitalism that betrays ideals shared by thinkers ranging from Keynes to Lincoln. “Clever and charismatic” (The New Yorker), Bullshit Jobs gives individuals, corporations, and societies permission to undergo a shift in values, placing creative and caring work at the center of our culture. This book is for everyone who wants to turn their vocation back into an avocation and “a thought-provoking examination of our working lives” (Financial Times).
| Author | : Katrina Bart |
| Publisher | : |
| Total Pages | : 162 |
| Release | : 2019-11-27 |
| Genre | : |
| ISBN | : 9781710090109 |
An International Multi Award Winning Author. Are you constantly comparing yourself to other women? Do you find yourself asking, "when I lose weight, will I be happy"? Or "if I lose weight, will I find someone?". Do you often feel lousy, ugly and just not good enough? If you have said YES to any of these, then the No Bullshit Guide to Self Confidence is for you! What if I was to tell you that the secret to being more beautiful is not losing weight, getting a boob job, or even changing the colour of your hair.And what if I was to tell you that the beauty industry has defined who you are! Yes, a billion dollar industry has told you that you are not good enough! That you need to change! Well, I'm here to tell you that what the beauty industry and the media has taught you is bullshit. And I am also here to remind you of how f@cking awesome you really are. Stop feeling awful about yourself. Stop constantly putting yourself down. Stop beating yourself up for not being 'perfect'. In my simple, yet practical No Bullshit Guide I will help you to: Understand how the beauty industry has taken hostage of your self esteem and self confidence. How to create a healthy lifestyle which is based on 'realism'. How to learn to like yourself again. How to take back the REAL YOU! No gimmicks. No fad diets. No crazy exercise regimes. It's about YOU discovering how awesome you are. It's about YOU accepting who you are RIGHT NOW.It's about YOU reclaiming the REAL YOU! This guide is perfect for those of you who are exhausted from constantly trying to change and from constantly comparing yourself to others. Discover a realistic way of changing your life... permanently! --------------- WHAT OTHERS HAVE SAID ------------ "After reading the first 3 pages it became apparent that this book just ripped apart everything I had spent so much time focusing on since I was 16. "Throw out your scales," Katrina says....hm.... OK? Reading that line was quite the shock as daily I'm exposed to a mass of advertising campaigns telling me to do the exact opposite with "weigh in's" and "weight loss 30 day challenges". The more I read, the more I began to actually relax and exhale deeply (I'm not kidding I actually caught myself doing this). I began to feel like I was reinstating my own power in my health journey (both mental and physical). This book is beyond a "self help manual", it broke down society engrained behaviours and identified how I could stop acting in this way. It also included simple but effective solutions to break my bad habits, ones that I can actually see myself using. Very very refreshing. Quick, easy to read but also very informative. And cut through the BS. Absolutely loved it! Stephanie
| Author | : Dan S. Kennedy |
| Publisher | : North Vancouver, B.C. : International Self-Counsel Press Limited |
| Total Pages | : 126 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : 9781551800332 |
"Never take incoming calls!" and "Use, don't be abused by, technology!" are just two of the dozens of timesaving tips from the Professor of Harsh Reality. In this book, business-success expert Dan Kennedy delivers vital time-management techniques for the super-busy entrepreneur. In his infectiously energetic style, Kennedy, noted author, speaker, and consultant, offers up page after page of time-saving advice -- sometimes tough, sometimes surprising, but always practical. He shows how to: -- Handle the information avalanche -- Turn time into wealth -- Gain the personal discipline that will make you successful
