New Perspectives On E Commerce
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Author | : Elaine L Ritch |
Publisher | : Emerald Group Publishing |
Total Pages | : 201 |
Release | : 2021-03-01 |
Genre | : Business & Economics |
ISBN | : 1839095563 |
Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
Author | : Richard T. Watson |
Publisher | : Orange Grove Texts Plus |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Electronic commerce |
ISBN | : 9781616100292 |
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author | : James T. Perry |
Publisher | : |
Total Pages | : 334 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : |
Part of the New Perspectives Series, this text provides an excellent introduction to e-commerce. Using a case-based approach, students learn the fundamentals of e-commerce through real-life business scenarios.
Author | : Sruthi. S, Dr.Pragya Singh ,Er. Yogendra Kumar |
Publisher | : Nitya Publications |
Total Pages | : 286 |
Release | : 2022-01-01 |
Genre | : Business & Economics |
ISBN | : 9391669093 |
Author | : OECD |
Publisher | : OECD Publishing |
Total Pages | : 160 |
Release | : 2014-12-08 |
Genre | : |
ISBN | : 9264221794 |
This report presents indicators traditionally used to monitor the information society and complements them with experimental indicators that provide insight into areas of policy interest.
Author | : Oonagh E. Fitzgerald |
Publisher | : McGill-Queen's Press - MQUP |
Total Pages | : 443 |
Release | : 2020-10-06 |
Genre | : Business & Economics |
ISBN | : 1928096948 |
The contributors to Corporate Citizen explore the legal frameworks and standards of conduct for multinational corporations. In a globalized world governed by domestic and international law, these corporations can be everywhere and nowhere at once, reaping financial benefits and enjoying the protections of investor-state arbitration but rarely being held accountable for the economic, environmental, and human rights harms they may have caused. Given the far-reaching power and success of the transnational corporation, and the many legal tools allowing these companies to avoid liability, how can governments protect their citizens? Broad-ranging in perspective, colourful and thought-provoking, the chapters in Corporate Citizen make the case that because the success of corporate global citizenship risks undermining national and international democratic governance, the multinational corporation must be more closely scrutinized and controlled – in the service of humanity and the protection of the natural environment.
Author | : Álvaro Rocha |
Publisher | : Springer Science & Business Media |
Total Pages | : 493 |
Release | : 2014-03-19 |
Genre | : Technology & Engineering |
ISBN | : 3319059483 |
This book contains a selection of articles from The 2014 World Conference on Information Systems and Technologies (WorldCIST'14), held between the 15th and 18th of April in Funchal, Madeira, Portugal, a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern Information Systems and Technologies research, technological development and applications. The main topics covered are: Information and Knowledge Management; Organizational Models and Information Systems; Intelligent and Decision Support Systems; Software Systems, Architectures, Applications and Tools; Computer Networks, Mobility and Pervasive Systems; Radar Technologies; Human-Computer Interaction; Health Informatics and Information Technologies in Education.
Author | : Álvaro Rocha |
Publisher | : Springer Nature |
Total Pages | : 507 |
Release | : |
Genre | : |
ISBN | : 3031602218 |
Author | : William C. Gartner |
Publisher | : Springer Nature |
Total Pages | : 459 |
Release | : 2023-03-20 |
Genre | : Business & Economics |
ISBN | : 3031238443 |
This book features a collection of high-quality and peer-reviewed papers from the 2022 6th International Conference on Applied Economics and Business (ICAEB), which was held in Stockholm, Sweden, during August 24-26, 2022. ICAEB serves as a platform for presentation of new advances and research results in the fields of applied economics and business. Applied economics is used to improve the quality of practice in business and public policy by thinking meticulously about new ways to approach old problems. Presentations at the conference include the topical areas of development, ecological, financial, forensic, information, institutional, international, labor, managerial, mathematical, monetary, and other related economic aspects. All these topics relate to an overall theme of sustainable development from an economic perspective. The conference brings together scientists from different fields of applied economic research in order to exchange ideas and experiences leading to improved methods of economic analysis.
Author | : G. Harindranath |
Publisher | : Springer Science & Business Media |
Total Pages | : 716 |
Release | : 2002-09-30 |
Genre | : Business & Economics |
ISBN | : 9780306472510 |
"Proceedings of the Tenth International Conference on Information Systems Development (ISD2001), University of London, September 5-7, 2001" - T.p. verso.