Networked Consumers

Networked Consumers
Author: Steven Silver
Publisher: Springer
Total Pages: 203
Release: 2011-12-14
Genre: Business & Economics
ISBN: 0230362559

Personal consumption accounts for two thirds of GDP, yet recent economic events have emphasised our limited ability to translate consumption patterns into policy. Steven Silver analyses this understudied area, exploring the network memberships that emerge from our everyday lives, and the consumption patterns these create.

Networked

Networked
Author: Lee Rainie
Publisher: MIT Press
Total Pages: 373
Release: 2014-02-14
Genre: Social Science
ISBN: 0262526166

How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life. Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking. Some worry that this new environment makes us isolated and lonely. But in Networked, Lee Rainie and Barry Wellman show how the large, loosely knit social circles of networked individuals expand opportunities for learning, problem solving, decision making, and personal interaction. The new social operating system of “networked individualism” liberates us from the restrictions of tightly knit groups; it also requires us to develop networking skills and strategies, work on maintaining ties, and balance multiple overlapping networks. Rainie and Wellman outline the “triple revolution” that has brought on this transformation: the rise of social networking, the capacity of the Internet to empower individuals, and the always-on connectivity of mobile devices. Drawing on extensive evidence, they examine how the move to networked individualism has expanded personal relationships beyond households and neighborhoods; transformed work into less hierarchical, more team-driven enterprises; encouraged individuals to create and share content; and changed the way people obtain information. Rainie and Wellman guide us through the challenges and opportunities of living in the evolving world of networked individuals.

Organizations and Social Networking: Utilizing Social Media to Engage Consumers

Organizations and Social Networking: Utilizing Social Media to Engage Consumers
Author: Li, Eldon Y.
Publisher: IGI Global
Total Pages: 445
Release: 2013-05-31
Genre: Computers
ISBN: 1466640278

The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

The Cold Start Problem

The Cold Start Problem
Author: Andrew Chen
Publisher: HarperCollins
Total Pages: 368
Release: 2021-12-07
Genre: Business & Economics
ISBN: 0062969757

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Consumer Behaviour and Social Network Sites

Consumer Behaviour and Social Network Sites
Author: SARAH. ZARAKET
Publisher: Routledge
Total Pages: 0
Release: 2022-08
Genre:
ISBN: 9780367532864

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it. Consumer Behaviour and Social Network Sites tackles different themes relating to negative eWOM. Drawing on both intensive scientific research and professional examples, it bridges the gap between the academic and professional worlds. The book contrasts negative social eWOM to traditional WOM while discussing the specificities of different social networking sites in diffusing such information. It looks at why and how consumers decide to create, share and react to negative social eWOM, suggesting that there are more reasons than are commonly presumed for consumers to articulate themselves on these platforms. It also provides an appreciation of web users' behaviours with regards to negative social eWOM and how it can alter their decision-making journey. The book concludes with several strategies and key takeaways to deal with and prevent negative social eWOM. Most books on WOM are purely professional and lack the theoretical contextualization of the issue. Moreover, they often provide insights on brand-to-consumer conversation but not consumer-to-consumer (C2C) communication. This short book provides marketing academics, students and practitioners with an important insight into these C2C communications that can potentially be harmful to brands.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Author: Dadwal, Sumesh Singh
Publisher: IGI Global
Total Pages: 532
Release: 2019-11-15
Genre: Business & Economics
ISBN: 1799801330

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

The Routledge Companion to the Future of Marketing

The Routledge Companion to the Future of Marketing
Author: Luiz Moutinho
Publisher: Routledge
Total Pages: 506
Release: 2014-01-10
Genre: Business & Economics
ISBN: 1136242864

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

Technologies for Home Networking

Technologies for Home Networking
Author: Sudhir Dixit
Publisher: John Wiley & Sons
Total Pages: 238
Release: 2007-12-14
Genre: Technology & Engineering
ISBN: 0470196521

A broad overview of the home networking field, ranging from wireless technologies to practical applications In the future, it is expected that private networks (e.g., home networks) will become part of the global network ecosystem, participating in sharing their own content, running IP-based services, and possibly becoming service providers themselves. This is already happening in the so-called "social networks" and peer-to-peer file sharing networks on the Internet—making this emerging topic one of the most active research areas in the wireless communications field. This book bridges the gap between wireless networking and service research communities, which, until now, have confined their work to their respective fields. Here, a number of industry professionals and academic experts have contributed chapters on various aspects of the subject to present an overview of home networking technologies with a special emphasis on the user as the center of all activities. Coverage includes: Networked home use cases and scenarios Media format, media exchange, and media interoperability Location-aware device and service discovery Security in smart homes Secure service discovery protocol implementation for wireless ad-hoc networks Multimedia content protection in consumer networks Mobile device connectivity in home networks Unlicensed mobile access/generic access network Wireless sensor networks in the home Ultra-wideband and sensor networking in the home environment With a balanced mix of practice and theory, Technologies for Home Networking focuses on the latest technologies for speedier, more reliable wireless networking and explains how to facilitate workable end-to-end solutions from a user's perspective. This book is an ideal resource for practicing engineers, designers, and managers with an interest in home networking and also serves as a valuable text for graduate students.

Networks, Crowds, and Markets

Networks, Crowds, and Markets
Author: David Easley
Publisher: Cambridge University Press
Total Pages: 745
Release: 2010-07-19
Genre: Computers
ISBN: 1139490303

Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.