Nation branding

Nation branding
Author: Keith Dinnie
Publisher: Routledge
Total Pages: 262
Release: 2010-05-14
Genre: Business & Economics
ISBN: 1136377352

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.

Embodied Nation

Embodied Nation
Author: Simon Creak
Publisher: University of Hawaii Press
Total Pages: 354
Release: 2017-08-31
Genre: History
ISBN: 0824875125

This strikingly original book examines how sport and ideas of physicality have shaped the politics and culture of modern Laos. Viewing the country's extraordinary transitions—from French colonialism to royalist nationalism to revolutionary socialism to the modern development state—through the lens of physical culture, Simon Creak's lively and incisive narrative illuminates a nation that has no reputation in sport and is typically viewed, even from within, as a country of cheerful but lazy people. Creak argues that sport and related physical practices—including physical education, gymnastics, and military training—have shaped a national consciousness by locating it in everyday experience. These practices are popular, participatory, performative, and, above all, physical in character and embody ideas and ideologies in a symbolic and experiential way. Embodied Nation takes readers on a brisk ride through more than a century of Lao history, from a nineteenth-century game of tikhi—an indigenous game resembling field hockey—to the country's unprecedented outpouring of nationalist sentiment when hosting the 2009 Southeast Asian Games. En route, we witness a Lao-Vietnamese soccer brawl in 1936, the fascist-inspired body ethic of the early 1940s, the novel modes of military masculinity that blossomed with national independence, the spectacular state theatrics of power represented by Olympic-inspired sports festivals, and the high hopes and frequent failures of socialist sport in the 1970s and 1980s. Of central concern in Creak's narrative are the twin motifs of gender and civilization. Despite increasing female participation since the early twentieth century, he demonstrates the major role that sport and physical culture have played in forming hegemonic masculinities in Laos. Even with limited national sporting success—Laos has never won an Olympic medal—the healthy, toned, and muscular form has come to symbolize material development and prosperity. Embodied Nation outlines the complex ways in which these motifs, through sport and physical culture, articulate with state power. Combining cultural and intellectual history with historical thick description, Creak draws on a creative array of Lao and French sources from previously unexplored archives, newspapers, and magazines, and from ethnographic writing, war photography, and cartoons. More than an "imagined community" or "geobody," he shows that Laos was also a "body at work," making substantive theoretical contributions not only to Southeast Asian studies and history, but to the study of the physical culture, nationalism, masculinity, and modernity in all modern societies.

Happiness Across Cultures

Happiness Across Cultures
Author: Helaine Selin
Publisher: Springer Science & Business Media
Total Pages: 513
Release: 2012-02-29
Genre: Social Science
ISBN: 9400726996

Different cultures experience happiness differently. Traditionally, the West is considered materialistic, and happiness is said to come from achievement and acquisition. The East is said to be more people-oriented, where happiness is a result of deep personal interactions. Thus, poor people can be happier in the East than the West, because they are not so concerned with possession and more with society. This book considers happiness and quality of life in non-Western countries and cultures. Its coverage is diverse and spans the breadth of the non-Western world, revealing unique perspectives of happiness and life quality embedded in rich cultural traditions and histories.

Other Colors

Other Colors
Author: Orhan Pamuk
Publisher: Vintage Canada
Total Pages: 585
Release: 2010-10-22
Genre: Literary Collections
ISBN: 0307370828

Knopf Canada is proud to welcome Orhan Pamuk to the list with an inspiring and engaging collection of essays on literary and personal subjects–his first new book since winning the Nobel Prize. In the three decades that Pamuk has devoted to writing fiction, he has also produced scores of witty, moving and provocative essays and articles. Here is a thoughtful compilation of a dazzling novelist’s best non-fiction, offering different perspectives on his lifelong obsessions. Pamuk’s criticism, autobiographical writing and meditations are presented alongside interviews he has given and selections from his private notebooks. He engages the work of other novelists, including Sterne and Dostoyevsky, Salman Rushdie and Patricia Highsmith, and he discusses his own books and writing process. We learn not just how he writes but how he lives as he recounts his successful struggle to quit smoking and describes his relationship with his daughter. Ordinary events–applying for a passport, the death of a relative–inspire extraordinary flights of association as the novelist reflects on everything from the child’s state of being to divergent attitudes towards art in the East and West. Illustrated with photographs, paintings and the author’s own sketches, Other Colors gives us Orhan Pamuk’s world through a kaleidoscope whose brilliant, shifting themes and moods together become a radiant and meaningful whole.

The Mirror

The Mirror
Author:
Publisher:
Total Pages: 496
Release: 1987
Genre: Economic history
ISBN:

The Prophet and the President

The Prophet and the President
Author: Stephen O. Esele
Publisher: Xulon Press
Total Pages: 314
Release: 2009-06
Genre: Religion
ISBN: 1607918080

The Prophet and the President In the time of a crumbling economy, a nonexistent morality, and human frailty, what we need is a man, a man with God's plan. In times past, ... Jehovah God has not been silent. He has always had a man standing in the shadow of history, a man with His plan. We have heard President Obama's plan, we have heard from the Congress and the Senate. Now it is time to hear from Heaven, and we need a Word from God. Rev. Stephen Esele has written not only a timely book, but a prophetic one. Bishop Ronald L. Bailey, Senior Pastor, Love Gospel Assembly Rev. Stephen Esele is an ordained Prophet/Evangelist Minister of the Gospel, and has been in full-time ministry for over 15 years. He received his prophetic calling to the nations in 1989 through the late prophet, Dr. Bishop Gerald Kaufman, founder of Love Gospel Assembly. He is the President/CEO of Stephen Esele Ministries, and the Senior Pastor of Arisers Christ Tabernacle. He is an instructor at Antioch School of Urban Ministry in New York City. He also oversees the Love Gospel Church in Ghana, Africa, and JCK Ministry to the needy in Nigeria. God is using him to bring healing and deliverance to thousands of people through his prophetic teaching and preaching. He is a speaker and preacher in conferences and seminars both in the U.S. and other countries. Rev. Esele and his wife, Stella, reside in Yonkers, New York.

Primary Core National Curriculum

Primary Core National Curriculum
Author: David Coulby
Publisher: A&C Black
Total Pages: 193
Release: 1996-01-01
Genre: Education
ISBN: 0304338044

This updated text surveys the debate amongst politicians and professionals surrounding the evolution and revision of the National Curriculum for England and Wales, setting the scene for the implementation of the core subjects - Information Technology, English, Mathematics and Science. The contributors investigate the ways in which schools have managed curriculum policies, the role of subject co-ordinators and the development of teaching methods. The text, in its second edition, contains a new chapter on Information Technology.

Sport in Asian Society

Sport in Asian Society
Author: Fan Hong
Publisher: Routledge
Total Pages: 483
Release: 2005-11-18
Genre: Sports & Recreation
ISBN: 113576042X

Linking sport to the emergence and growth of modern Asian society this collection of essays offers a lucid, original and highly readable history of politics, culture and sport in the world's most populous region.