Na Arena Do Marketing Politico
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Author | : Adolpho Queiroz |
Publisher | : Summus Editorial |
Total Pages | : 352 |
Release | : 2006 |
Genre | : Language Arts & Disciplines |
ISBN | : 9788532302168 |
Este livro estuda as eleições presidenciais brasileiras da ótica da comunicação social e da propaganda política. A obra explicita a questão da ideologia e da linguagem na política e analisa os contextos eleitorais de Prudente de Morais a Fernando Henrique Cardoso, mostrando como foram utilizados os recursos de comunicação ao longo do tempo e de acordo com a evolução tecnológica.
Author | : |
Publisher | : |
Total Pages | : 0 |
Release | : 2022 |
Genre | : Campaign management |
ISBN | : 9786556470719 |
Author | : Carlos Salazar Vargas |
Publisher | : |
Total Pages | : |
Release | : 2010 |
Genre | : Branding (Marketing) |
ISBN | : 9786074871364 |
Author | : Carlos Salazar Vargas |
Publisher | : |
Total Pages | : 228 |
Release | : 1988 |
Genre | : Political Science |
ISBN | : |
Author | : Bettina Schmidt |
Publisher | : BRILL |
Total Pages | : 566 |
Release | : 2016-09-19 |
Genre | : Religion |
ISBN | : 9004322132 |
The Brill Handbook of Contemporary Religions in Brazil provides an unprecedented overview of Brazil’s religious landscape. It offers a full, balanced and contextualized portrait of contemporary religions in Brazil, bringing together leading scholars from both Brazil and abroad, drawing on both fieldwork and detailed reviews of the literatures. For the first time a single volume offers overviews by leading scholars of the full range of Brazilian religions, alongside more theoretically oriented discussions of relevant religious and culture themes. This Handbook’s three sections present specific religions and groups of traditions, Brazilian religions in the diaspora, and issues in Brazilian religions (e.g., women, possession, politics, race and material culture).
Author | : |
Publisher | : |
Total Pages | : 570 |
Release | : 2001 |
Genre | : Communication |
ISBN | : |
Author | : Sarah Palin |
Publisher | : Harper Collins |
Total Pages | : 306 |
Release | : 2010-11-23 |
Genre | : Political Science |
ISBN | : 0062026860 |
In the fall of 2009, with the publication of her #1 national bestselling memoir, Sarah Palin had the privilege of meeting thousands of everyday Americans on her extraordinary 35-city book tour. Inspired by these encounters, her new book, America By Heart: Reflections on Family, Faith, and Flag, celebrates the enduring strengths and virtues that have made this country great. Framed by her strong belief in the importance of family, faith, and patriotism, the book ranges widely over American history, culture, and current affairs, and reflects on the key values—both national and spiritual-that have been such a profound part of Governor Palin’s life and continue to inform her vision of America’s future. Written in her own refreshingly candid voice, America By Heart will include selections from classic and contemporary readings that have moved her-from the nation’s founding documents to great speeches, sermons, letters, literature and poetry, biography, and even some of her favorite songs and movies. Here, too, are portraits of some of the extraordinary men and women she admires and who embody her deep love of country, her strong rootedness in faith, and her profound love and appreciation of family. She will also draw from personal experience to amplify these timely (and timeless) themes—themes that are sure to inspire her numerous fans and readers all across the country.
Author | : Markus Balkenhol |
Publisher | : Berghahn Books |
Total Pages | : 288 |
Release | : 2019-11-04 |
Genre | : Religion |
ISBN | : 1789204844 |
Focusing on mobility, religion, and belonging, the volume contributes to transatlantic anthropology and history by bringing together religion, cultural heritage and placemaking in the Atlantic world. The entanglements of these domains are ethnographically scrutinized to perceive the connections and disconnections of specific places which, despite a common history, are today very different in terms of secular regimes and the presence of religion in the public sphere. Ideally suited to a variety of scholars and students in different fields, Atlantic Perspectives will lead to new debates and conversations throughout the fields of anthropology, religion and history.
Author | : Nelio Oliveira |
Publisher | : Springer Science & Business Media |
Total Pages | : 246 |
Release | : 2011-08-30 |
Genre | : Business & Economics |
ISBN | : 3790827592 |
This book attempts to characterize a new organizational form that is now visible in many companies as a substitute of previous forms related to mechanized or mechanistic standards. The book is based on the approach of organizational structure and on Henry Mintzberg’s work on organizational configurations. As a matter of fact, it attempts to supplement and update Mintzberg's organizational taxonomy, taking into account changes in the structure and work organization of business firms. The book is written for all people whose work is related to organizations and who are interested in the subjects it deals with.
Author | : Alessandro Nai |
Publisher | : ECPR Press |
Total Pages | : 482 |
Release | : 2016-10-14 |
Genre | : Political Science |
ISBN | : 1785521942 |
Have you ever seen a politician fiercely attacking his opponent? Sure you have. Election campaigns without attacks on the rival candidate's performance, policy propositions and traits simply do not exist. Negative campaigning makes up a substantial part of election campaigns around the world. Though heavily covered in election news, the practice is strongly disliked by political pundits, journalists and voters. Some are even concerned that negative campaigning damages democracy itself. Negative campaigning has inspired numerous scholars in recent decades. But much of the existing research examines the phenomenon only in the United States, and scholars disagree on how the practice should be defined and measured, which has resulted in open-ended conclusions about its causes and effects. This unique volume presents for the first time work examining negative campaigning in the US, Europe and beyond. It presents systematic literature overviews and new work that touches upon three fundamental questions: What is negative campaigning and can we measure it? What causes negative campaigning? And what are its effects?