Multimodality And Identity
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| Author | : Theo van Leeuwen |
| Publisher | : Routledge |
| Total Pages | : 152 |
| Release | : 2021-07-28 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000408647 |
This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.
| Author | : Sigrid Norris |
| Publisher | : Walter de Gruyter |
| Total Pages | : 317 |
| Release | : 2011 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1934078271 |
This monograph proposes a new theoretical and methodological perspective on identity called multimodal interaction analysis (Norris 2004). While many discourse studies analyze spoken language, this book moves from discourse analysis to multimodal discourse analysis. The author illustrates this new perspective through extended ethnographic study of two women living in Germany.
| Author | : Monika Bednarek |
| Publisher | : A&C Black |
| Total Pages | : 281 |
| Release | : 2010-02-14 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1847064833 |
Martin and Bednarek address the need for innovative analyses of multi-modal discourse, identity and affiliation within functional linguistics.
| Author | : Carey Jewitt |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2016-09-19 |
| Genre | : Communication |
| ISBN | : 9781138245198 |
"The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further"--Publisher's website.
| Author | : Moisès Esteban-Guitart |
| Publisher | : Cambridge University Press |
| Total Pages | : 151 |
| Release | : 2016-08-18 |
| Genre | : Education |
| ISBN | : 1107147115 |
This book provides an invaluable resource for researchers who wish to improve education by bridging students, school, family, and community resources. Based in connecting experiences in and out of school, it suggests a strategy to put students' practices, cultures, and identities in the center of a twenty-first-century education.
| Author | : May Wong |
| Publisher | : Springer |
| Total Pages | : 200 |
| Release | : 2019-04-29 |
| Genre | : Literary Criticism |
| ISBN | : 3030154289 |
This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
| Author | : Gunther R. Kress |
| Publisher | : Hodder Education |
| Total Pages | : 142 |
| Release | : 2001 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780340662922 |
"Drawing on a wide range of examples, Kress and Van Leeuwen outline an approach to social discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages: 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question throughout is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?" "This book is a text for courses in language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design."--BOOK JACKET.
| Author | : Patrick Kiernan |
| Publisher | : Springer |
| Total Pages | : 315 |
| Release | : 2017-09-21 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1137519517 |
This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling.
| Author | : Ilaria Moschini |
| Publisher | : Routledge |
| Total Pages | : 184 |
| Release | : 2021-11-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000471209 |
This collection explores the mediation of a wide range of processes, texts, and practices in contemporary digital environments through the lens of a multimodal theory of communication. Bringing together contributions from renowned scholars in the field, the book builds on the notion that any form of digital communication inherently presents a rich combination of different semiotic modes and resources as a jumping-off point from which to critically reflect on digital mediation from three different perspectives. The first section looks at social and semiotic practices and the implications of their mediation on artistic production, cultural heritage, and commerce. The second part of the volume focuses on dynamics of awareness, cognition, and identity formation in participants to digitally-mediated communicative processes. The book’s final section considers the impact of mediation on shaping new and different types of textualities and genres in digital spaces. The book will be of particular interest to scholars, researchers and students in multimodality, digital communication, social semiotics, and media studies.
| Author | : Beata Dolina |
| Publisher | : Springer Nature |
| Total Pages | : 264 |
| Release | : 2023-07-14 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3031327225 |
This book examines the experiences of adult ESL (English as a Second Language) learners in New York, paying particular attention to the relationship between their professional identities and multimodal composing practices in English classroom. The author uses an (auto-)ethnographic framework to investigate how previously-constructed identities of a professional nature aided the students in the design of multimodal texts including photographs and written material in English. This small-scale study is contextualised in relation to current research in the fields of multimodality, identity construction and teaching methodology, and the author also draws on Kress' theory of visual semiotics. Finally, the book provides detailed descriptions and suggestions for multimodal lessons which could be delivered in ESL classrooms in other settings, including multimodal roleplays, theatre games, and model discussion questions and answers. This book will be of interest to ESL/EFL and TESOL researchers and practitioners, as well as pre-service teachers and MA TESOL students.
