MTV Europe

MTV Europe
Author: Lauren Berger
Publisher: John Wiley & Sons
Total Pages: 1025
Release: 2006-12-06
Genre: Travel
ISBN: 0764584995

Get the inside scoop on the hottest cities and destinations in Europe. From celeb-studded nightclubs in London to scuba-diving off Croatia, MTV Europe shows you where you want to be, with choices for every budget to help you travel the way you want to. Alternative accommodations, cheap eats, great clubs and bars, world-class museums, and offbeat attractions—you’ll find them all in MTV Europe. Check out a free podcast featuring authors of MTV Europe talking about their travels in Europe.

Global Communication

Global Communication
Author: Thomas L. McPhail
Publisher: John Wiley & Sons
Total Pages: 417
Release: 2011-08-31
Genre: Social Science
ISBN: 1444358103

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak Covers the global war on terrorism and the substantial US investment in Iraqi media Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media

The Business of Media

The Business of Media
Author: David Croteau
Publisher: Pine Forge Press
Total Pages: 340
Release: 2006
Genre: Business & Economics
ISBN: 9781412913157

The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.

Billboard

Billboard
Author:
Publisher:
Total Pages: 116
Release: 1999-07-17
Genre:
ISBN:

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Euro-English

Euro-English
Author: Sandra Mollin
Publisher: Gunter Narr Verlag
Total Pages: 250
Release: 2006
Genre: Language Arts & Disciplines
ISBN: 9783823362500

Billboard

Billboard
Author:
Publisher:
Total Pages: 92
Release: 2002-10-05
Genre:
ISBN:

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Marketing

Marketing
Author: Gary Armstrong
Publisher: Pearson Educación
Total Pages: 686
Release: 2003
Genre: Business & Economics
ISBN: 9789702604006

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Transnational Television Worldwide

Transnational Television Worldwide
Author: Jean K. Chalaby
Publisher: Bloomsbury Publishing
Total Pages: 273
Release: 2004-11-26
Genre: Business & Economics
ISBN: 0857717480

This book is the first to offer a global perspective on the unique contemporary media phenomenon of transnational television channels. It is also the first to compare their impact in different regions of the globe. Revealing great richness and diversity across some of the world's main geocultural regions (Europe, the Middle East, Africa, South Asia, Greater China and Latin America), international contributors with in-depth industry knowledge examine the place of these channels in the process of globalization, their impact on the nation-state and on regional culture and politics. The book also considers audiences and geocultural TV markets, providing new ways of thinking about the emerging transnational media order.