Excerpt from Motion Picture Herald, Vol. 152: July 3, 1943 It may be observed to Mr. Davis. And to whomever else is concerned that the motion picture industry learned how to make motion pictures by reason of its continuing experience with _impact. Impact is what the motion picture amusement industry is about. That is what it makes and sells. Impact is audience reaction, and that is what the industry, is all about. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.