Exploring Research

Exploring Research
Author: Neil J. Salkind
Publisher: Pearson Educación
Total Pages: 406
Release: 1997
Genre: Education
ISBN: 9789701702345

Book's content and also references for related works of fiction, and other material of a more informal nature. For Psychologists, Management and Businesspersons or other social or behavioral science-related professionals who are looking to sharpen their understanding of research methods.

Principles of Operations Management

Principles of Operations Management
Author: Jay H. Heizer
Publisher: Pearson Educación
Total Pages: 710
Release: 2004
Genre: Business & Economics
ISBN: 9789702605256

In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR

Marketing

Marketing
Author: Gary Armstrong
Publisher: Pearson Educación
Total Pages: 686
Release: 2003
Genre: Business & Economics
ISBN: 9789702604006

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Management Information Systems

Management Information Systems
Author: Kenneth C. Laudon
Publisher: Pearson Educación
Total Pages: 618
Release: 2004
Genre: Business & Economics
ISBN: 9789702605287

Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Critical Social Psychology

Critical Social Psychology
Author: Tomás Ibáñez
Publisher: SAGE
Total Pages: 320
Release: 1997-04-28
Genre: Psychology
ISBN: 9780761952893

Much recent work in social psychology has questioned the assumptions and practices of traditional research and debate. Accessible and often passionately argued, this book pulls these new trends together in a major overview of the main theoretical, political and empirical developments. Assembling a group of leading figures in the field, the book addresses the need for a critical perspective in social psychology and examines the many levels of discussion that have informed that critique. The contributors encompass such key topics as: political analysis in a postmodern world; the status of qualitative methods; realism versus relativism; and the question of subjectivity from a critical perspective.

Métodos y técnicas de investigación social

Métodos y técnicas de investigación social
Author: Ezequiel Ander-Egg
Publisher:
Total Pages: 233
Release: 2004
Genre: Social sciences
ISBN: 9789870003946

De los seis volúmenes de Métodos y técnicas de investigación social, éste es el que tiene un desarrollo más teórico sobre los problemas de la ciencia, el método y la investigación social. Se trata, pues, de reflexiones de tipo epistemológico, cuyo objeto específico es el estudio de los problemas filosóficos que subyacen en la ciencia, referentes a la naturaleza, la estructura y la construcción de las teorías; problemas relacionados con el método, los paradigmas subyacentes en el pensar científico, etc. Como enseñó en su momento Gino Germani, el impulsor de la sociología científica en Argentina, los problemas epistemológicos no son cuestiones sustanciales para quienes se inician en el estudio de las ciencias sociales o en las diferentes formas de intervención social (trabajo social, animación cultural, educación, etc.). De ahí el problema que enfrentó Ander-Egg para la redacción de este volumen. Hizo tres versiones diferentes: una con un desarrollo más académico y erudito, para explicar los problemas que conciernen al método y las cuestiones conexas; otra, de carácter elemental para ser utilizada como forma de divulgación, y la tercera, que es la que se publica, podríamos denominarla una "versión intermedia" entre lo académico y lo divulgativo, la que puede ser más útil a los destinatarios de este libro. El gusto por la ciencia y los problemas concernientes al método no se despierta con una dieta de epistemología, pero tampoco se logra un cierto nivel en el campo de la investigación social con una total ignorancia de los aspectos que subyacen en el mismo método y los procedimientos utilizados, especialmente en la forma de abordar la realidad. Diremos, por último, que la lectura de este volumen sólo adquiere pleno sentido teniendo en cuenta los cinco restantes. Su pretensión, modesta por supuesto, es ofrecer al estudiante una primera aproximación al trasfondo oculto en la formulación y la aplicación de los métodos de investigación social.

Human Development

Human Development
Author: Grace J. Craig
Publisher: Pearson Educación
Total Pages: 726
Release: 1999
Genre: Juvenile Nonfiction
ISBN: 9789684445161

Designed for students from a wide range of backgrounds, this text takes a chronological and interdisciplinary approach to human development. With its focus on context and culture, the 8/E illustrates that the status of human development is inextricably embedded in a study of complex and changing cultures.

Business Forecasting

Business Forecasting
Author: John E. Hanke
Publisher: Pearson Educación
Total Pages: 544
Release: 2005
Genre: Business & Economics
ISBN: 9789702607595

This top-selling book presents, in a straightforward, application-driven manner, the basic statistical techniques necessary for preparing individual business forecasts and long-range plans. The emphasis is on the application of techniques by management for decision-making. This essential book provides understandable coverage of several important topics, often omitted from other books, including econometrics; autocorrelation analysis and the use of Box-Jenkins techniques; judgmental forecasting techniques; and the means of selecting the correct forecasting technique and analyzing data. The book also reviews statistical concepts prior to introducing material that requires an understanding of those concepts. The sixth edition of Business Forecasting has been revised to include instructions on using Excel spreadsheets and the statistical package MINITAB in forecasting. An essential reference for every professional in a business of any size, from large corporations to small family-run firms.