Metodologias Para La Historia De La Comunicacion Social
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Author | : Hernández-Santaolalla, Víctor |
Publisher | : IGI Global |
Total Pages | : 457 |
Release | : 2020-04-24 |
Genre | : Business & Economics |
ISBN | : 1799831205 |
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author | : José Alexandre de Carvalho Gonçalves |
Publisher | : Springer Nature |
Total Pages | : 1513 |
Release | : |
Genre | : |
ISBN | : 9819718147 |
Author | : Alfonso Gumucio Dagron |
Publisher | : CFSC Consortium, Inc. |
Total Pages | : 1409 |
Release | : 2006 |
Genre | : Communication in social action |
ISBN | : 0977035794 |
Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.
Author | : Francisco Campos Freire |
Publisher | : Springer |
Total Pages | : 514 |
Release | : 2016-11-21 |
Genre | : Technology & Engineering |
ISBN | : 3319460684 |
Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Author | : Otávio Daros |
Publisher | : Taylor & Francis |
Total Pages | : 211 |
Release | : 2024-08-19 |
Genre | : History |
ISBN | : 1040117171 |
This book examines the trajectory of the historical knowledge about journalism produced by its scholars in Brazil, from the early accounts originating from the Brazilian Historical and Geographic Institute in the 19th century to the specialized academic field at the turn of the 21st century. The history of journalism historiography shows that during the Empire and the Old Republic, the press was idealized as a means of education and a form of mirror of events. After the New State, there was a tendency to view it as an instrument for manipulating public opinion and a suspicious documentary source in the eyes of historians. Finally, with the end of the Military Regime, and with the emergence of the area of communication studies, it came to be analyzed as an element of mediation of public debate and a space for sociability. Regarding this last phase, Daros argues that despite aspirations to subordinate journalism history to communication history, the field still lacks more significant historiographical undertakings beyond print media. This volume is aimed at scholars of journalism studies and media history, the historiography of the press and journalism, the history of historiography, and Brazilian historiography.
Author | : Álvaro Rocha |
Publisher | : Springer Nature |
Total Pages | : 338 |
Release | : 2021-01-28 |
Genre | : Technology & Engineering |
ISBN | : 3030684180 |
This book is composed by the papers written in English and accepted for presentation and discussion at The 2021 International Conference on Information Technology & Systems (ICITS 21), held at the Universidad Estatal Península de Santa Elena, in Libertad, Ecuador, between the 10th and the 12th of February 2021. ICITS is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; and information technologies in education.
Author | : Evandro Oliveira |
Publisher | : Vernon Press |
Total Pages | : 308 |
Release | : 2019-03-28 |
Genre | : Business & Economics |
ISBN | : 1622736516 |
Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.
Author | : José Luís Reis |
Publisher | : Springer Nature |
Total Pages | : 709 |
Release | : 2022-03-29 |
Genre | : Technology & Engineering |
ISBN | : 9811692688 |
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author | : Rivera-Trigueros, Irene |
Publisher | : IGI Global |
Total Pages | : 507 |
Release | : 2022-02-11 |
Genre | : Education |
ISBN | : 1799886476 |
As new technologies and professional profiles emerge, traditional education paradigms have to be adapted to new scenarios, creating favorable conditions for promoting transversal skills among students. Consequently, there is a growing demand for training in emergent skills to solve problems of different natures, distributive leadership competencies, empathy, ability to control emotions, etc. In this sense, one of the challenges that educators of all different educational levels and training contexts have to face is to foster these skills in their courses. To overcome these obstacles, innovative and disruptive methodologies, such as game-based learning activities like escape rooms, can be a great ally for teachers to work on transversal skills and specific knowledge at the same time. The Handbook of Research on Using Disruptive Methodologies and Game-Based Learning to Foster Transversal Skills gathers knowledge, skills, abilities, and capabilities on innovative and disruptive methodologies that can be applied in all educational levels to foster transversal skills. This publication contains different contributions focused on the description of innovative educational methods, processes, and tools that can be adopted by teachers to promote transversal skills such as creativity, critical thinking, decision-making, and entrepreneurial skills. This book is ideal for teachers, instructional designers, educational software developers, academics, professionals, students, and researchers working at all levels in the educational field and provides valuable background information to professionals who aim to overcome traditional paradigm obstacles and meet student needs by means of innovative and disruptive methodologies.
Author | : Fernando J. Garrigos-Simon |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 250 |
Release | : 2015-10-13 |
Genre | : Education |
ISBN | : 1443884855 |
This book presents a range of teaching methodologies and skills assessments conceived as fundamental tools for teaching and learning in the 21st century. In addition, it explores how novel teaching platforms may be used to improve communication and how emerging software can enable the acquisition and horizontal transfer of knowledge and self-study. Bringing together the latest trends in educational innovation and experiences and cases of educational innovation, the book will encourage progress and innovation in learning and applied technological tools. As such, it will have a significant impact on the education system, not only at the undergraduate and postgraduate levels, but also in primary and secondary education, as well as in the ongoing training of business personnel, which offers a response to the demands of the environment. Through its 19 chapters, this volume investigates a variety of models of teaching and learning that purport to provide students with the tools and skills necessary for success in a highly competitive, rapidly evolving, global labour market, where linguistic proficiency is increasingly important. The book´s scope runs from primary education to compulsory education and finally higher education.