Conference Proceedings of the International Association of School Librarianship
Author | : International Association of School Librarianship. Conference |
Publisher | : |
Total Pages | : 358 |
Release | : 1988 |
Genre | : School libraries |
ISBN | : |
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Author | : International Association of School Librarianship. Conference |
Publisher | : |
Total Pages | : 358 |
Release | : 1988 |
Genre | : School libraries |
ISBN | : |
Author | : Richard E. Clark |
Publisher | : IAP |
Total Pages | : 276 |
Release | : 2012-06-01 |
Genre | : Education |
ISBN | : 1617358126 |
Richard Clark’s observation that “…media are mere vehicles that deliver instruction but do not influence student achievement any more than the truck that delivers our groceries causes changes in our nutrition” is as misunderstood today as it was when first published in the Review of Educational Research in 1983. The convincing if little read scientific evidence presented by Clark has divided the field and caused considerable concern, especially among the providers of newer media for learning. A collection of writings about the “media effects debate,” as it has come to be called, was published in 2001. Edited by Clark, Learning From Media was the first volume in the series “Perspectives in Instructional Technology and Distance Education.” The series editors are convinced that the writings of Clark and those who take issue with his position are of critical importance to the field of instructional technology, Thus, a revised, second edition of Learning From Media is now being offered. The debate about the impact of media on learning remains a fundamental issue as new mediated approaches to teaching and learning are developed, and Clark’s work should be at the center of the discussion. The critical articles on both sides of this debate are contained in Learning From Media, 2nd Edition.
Author | : Robert H. Giles |
Publisher | : Transaction Publishers |
Total Pages | : 188 |
Release | : |
Genre | : Language Arts & Disciplines |
ISBN | : 9781412841375 |
The future of journalism isn't what it used to be. As recently as the mid-1960s, few would have predicted the shocks and transformations that have swept through the news business in the last three decades: the deaths of many afternoon newspapers, the emergence of television as people's primary news source and the quicksilver combinations of cable television, VCRs and the Internet that have changed our ways of reading, seeing, and listening. The essays in this volume seek to illuminate the future prospects of journalism. Mindful that grandiose predictions of the world of tomorrow tend to be the fantasies and phobias of the present written large-in the 1930s and 1940s magazines such as Scribner's, Barron's, and Collier's forecast that one day we would have an airplane in every garage-the authors of What's Next? have taken a more careful view. The writers start with what they know-the trends that they see in journalism today-and ask where will they take us in the foreseeable future. For some media, such as newspapers, the visible horizon is decades away. For others, particularly anything involving the Internet, responsible forecasts can look ahead only for a matter of years. Where the likely destinations of present trends are not entirely clear, the authors have tried to pose the kinds of questions that they believe people will have to address in years to come. While being mindful of the tremendous influence of technology, one must remember that computers, punditry, or market share will not ordain the future of journalism. Rather, it will be determined by the sum of countless actions taken by journalists and other media professionals. These essays, with their hopes and fears, cautions and enthusiasms, questions and answers, are an effort to create the best possible future for journalism. This volume will be of interest to media professionals, academics and others with an interest in the future of journalism. Robert Giles is editor-in-chief of Media Studies Journal and executive director of the Media Studies Center. Formerly the editor and publisher of The Detroit News, he is the author of Newsroom Management: A Guide to Theory and Practice. Robert W. Snyder is editor of Media Studies Journal, a historian, and most recently author of Transit Talk: New York's Bus and Subway Workers Tell Their Stories. He has taught at Princeton and New York universities.
Author | : |
Publisher | : |
Total Pages | : 616 |
Release | : 1983 |
Genre | : Bibliography of bibliographies |
ISBN | : |
Author | : Marcus Leaning |
Publisher | : Informing Science |
Total Pages | : 270 |
Release | : 2009 |
Genre | : Information literacy |
ISBN | : 1932886117 |
Author | : British Library |
Publisher | : |
Total Pages | : 450 |
Release | : 1988 |
Genre | : Language Arts & Disciplines |
ISBN | : |
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Frank Leishman |
Publisher | : Taylor & Francis |
Total Pages | : 178 |
Release | : 2003 |
Genre | : Political Science |
ISBN | : 1903240298 |
An understanding of the dynamics of news construction and a critical awareness of popular media representations of policing is central to an understanding of the history and development of policing in the UK. At the same time it provides a fascinating media case study of the complex interaction of representation and reality in the key criminal justice agency. This book provides an accessible account of the relationship between policing and the media. It focuses on the interplay between policing realities, public perception and media reflections, with particular emphasis on debates on such subjects as news management, and the implications for the police and wider criminal justice system of televised overage of court proceedings.