Media Competition And Coexistence
Download Media Competition And Coexistence full books in PDF, epub, and Kindle. Read online free Media Competition And Coexistence ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : John W. Dimmick |
Publisher | : Routledge |
Total Pages | : 158 |
Release | : 2002-12-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 1135650322 |
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
Author | : Sonia Livingstone |
Publisher | : Routledge |
Total Pages | : 416 |
Release | : 2013-06-07 |
Genre | : Language Arts & Disciplines |
ISBN | : 1135661308 |
Focusing on the meanings, uses, and impacts of new media in childhood, family life, peer culture, and the relation between home and school, this volume sets out to address many of the questions, fears, and hopes regarding the changing place of media in the lives of today's children and young people. The scholars contributing to this work argue that such questions--intellectual, empirical, and policy-related--can be productively addressed through cross-national research. Hence, this volume brings together researchers from 12 countries--Belgium, Denmark, Finland, France, Germany, the United Kingdom, Israel, Italy, the Netherlands, Spain, Sweden, and Switzerland--to present original and comprehensive findings regarding the diffusion and significance of new media and information technologies among children. Inspired by parallels and difference between the arrival of television in the family home during the 1950s and the present day arrival of new media, the research is based on in-depth interviews and a detailed comparative survey of 6- to 16-year-olds across Europe and in Israel. The result is a comprehensive, detailed, and fascinating account of how these technologies are rapidly becoming central to the daily lives of young people. As a resource for researchers and students in media and communication studies, leisure and cultural studies, social psychology, and related areas, this volume provides crucial insights into the role of media in the lives of children. The findings included herein will also be of interest to policymakers in broadcasting, technology, and education throughout the world.
Author | : Alan B. Albarran |
Publisher | : Taylor & Francis |
Total Pages | : 204 |
Release | : 2023-11-30 |
Genre | : Business & Economics |
ISBN | : 1000997782 |
This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.
Author | : Alan Albarran |
Publisher | : Routledge |
Total Pages | : 476 |
Release | : 2018-04-27 |
Genre | : Business & Economics |
ISBN | : 1351747533 |
Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Author | : |
Publisher | : Routledge |
Total Pages | : 215 |
Release | : |
Genre | : |
ISBN | : 1135854238 |
Author | : Alan B. Albarran |
Publisher | : Routledge |
Total Pages | : 295 |
Release | : 2013-07-24 |
Genre | : Language Arts & Disciplines |
ISBN | : 1135969345 |
First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
Author | : Eli M. Noam |
Publisher | : Oxford University Press |
Total Pages | : 1435 |
Release | : 2016 |
Genre | : Business & Economics |
ISBN | : 0199987238 |
Who Owns the World's Media? moves beyond the rhetoric of free media and free markets to provide a dispassionate and data-driven analysis of global media ownership trends and their drivers. Based on an extensive data collection effort from scholars around the world, the book covers 13 media industries, including television, newspapers, book publishing, film, search engines, ISPs, wireless telecommunication and others, across a 10-25 year period in 30 countries.
Author | : Alan B. Albarran |
Publisher | : Psychology Press |
Total Pages | : 747 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 0805850031 |
This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.
Author | : Gregory Ferrell Lowe |
Publisher | : Springer |
Total Pages | : 379 |
Release | : 2015-08-20 |
Genre | : Business & Economics |
ISBN | : 3319085158 |
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Author | : Zizi Papacharissi |
Publisher | : Routledge |
Total Pages | : 232 |
Release | : 2009-09-10 |
Genre | : Computers |
ISBN | : 1135230951 |
This book examines the changes facing journalism in its relationships with the communities it serves and the audiences for news and public affairs it seeks to address. It looks at changes in technology which have blurred the lines between professionals and citizens and considers in particular the emerging use of blogs.