Media Clusters
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| Author | : Charlie Karlsson |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 433 |
| Release | : 2011-01-01 |
| Genre | : Business & Economics |
| ISBN | : 0857932691 |
This impressive new book uniquely focuses on the phenomenon of media clusters and is designed to inform policymakers, scholars, and media practitioners about the underlying challenges of media firm agglomerations, their potential, and their effects. Including an array of distinguished contributors, this book explores the rationale and purpose of media clusters, how they compare with clusters in other industries, and the significant differences in characteristics, development processes and drivers among various media clusters worldwide. It incorporates perspectives from economic geography and economics, public development and industrial policy, organizational studies, entrepreneurship, as well as cultural and media studies, to provide a comprehensive view that provides critical insight into these clusters.
| Author | : Ulrike Rohn |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 586 |
| Release | : 2024-05-20 |
| Genre | : Business & Economics |
| ISBN | : 311079344X |
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
| Author | : Charlie Karlsson |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 318 |
| Release | : 2014-02-28 |
| Genre | : Business & Economics |
| ISBN | : 1783472634 |
Regional economic development has experienced considerable dynamism over recent years. Perhaps the most notable cases were the rise of China and India to emergent country status by the turn of the millennium.
| Author | : Zvezdan Vukanovic |
| Publisher | : Media XXI |
| Total Pages | : 417 |
| Release | : 2022-03-03 |
| Genre | : Social Science |
| ISBN | : 9897292454 |
This book, which analyzes the internal and external environment of the media industry, compiles scientific articles, written by 33 authors coming from 13 diverse countries, emphasizing the complex and multifaceted nature of the industry, of the business and of the media economy. The authors got more than 130 detailed definitions of relevant concepts from the business and media technology area, having quoted in their articles more than 720 books, monographs, articles and research papers. This work intends, on one hand, to emphasize the necessity from the companies and the media consumers side, to define strategies that allow to give an answer to the appearing of the new media. On the other hand, it intends to adopt and adapt relevant business frames and concepts for the economic and technological analysis of media markets.
| Author | : Paul C. Adams |
| Publisher | : Routledge |
| Total Pages | : 397 |
| Release | : 2016-03-23 |
| Genre | : Social Science |
| ISBN | : 1317042824 |
This Companion provides an authoritative source for scholars and students of the nascent field of media geography. While it has deep roots in the wider discipline, the consolidation of media geography has started only in the past decade, with the creation of media geography’s first dedicated journal, Aether, as well as the publication of the sub-discipline’s first textbook. However, at present there is no other work which provides a comprehensive overview and grounding. By indicating the sub-discipline’s evolution and hinting at its future, this volume not only serves to encapsulate what geographers have learned about media but also will help to set the agenda for expanding this type of interdisciplinary exploration. The contributors-leading scholars in this field, including Stuart Aitken, Deborah Dixon, Derek McCormack, Barney Warf, and Matthew Zook-not only review the existing literature within the remit of their chapters, but also articulate arguments about where the future might take media geography scholarship. The volume is not simply a collection of individual offerings, but has afforded an opportunity to exchange ideas about media geography, with contributors making connections between chapters and developing common themes.
| Author | : Michael Keane |
| Publisher | : Routledge |
| Total Pages | : 247 |
| Release | : 2013-03-01 |
| Genre | : Social Science |
| ISBN | : 113634585X |
Recognising that creativity is a major driving force in the post-industrial economy, the Chinese government has recently established a range of "creative clusters" – industrial parks devoted to media industries, and arts districts – in order to promote the development of the creative industries. This book examines these new creative clusters, outlining their nature and purpose, and assessing their effectiveness. Drawing on case studies of a range of cluster models, and comparing them with international examples, the book demonstrates that creativity, both in China and internationally, is in fact a process of fitting new ideas to existing patterns, models and formats. It shows how large and exceptionally impressive creative clusters have been successfully established, but raises the important questions of whether profit or culture is the driving force, and of whether the bringing together of independent-minded, creative people, entrepreneurial businessmen, preferential policies and foreign investment may in time lead to unintended changes in social and political attitudes in China, including a weakening of state bureaucratic power. An important contribution to the existing literature on the subject, this book will be of great interest to scholars of urban studies, cultural geography, cultural economics and Asian studies.
| Author | : Robert G Picard |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 417 |
| Release | : 2015-02-27 |
| Genre | : Business & Economics |
| ISBN | : 0857938894 |
Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances
| Author | : Marlen Komorowski |
| Publisher | : Routledge |
| Total Pages | : 247 |
| Release | : 2020-04-23 |
| Genre | : Business & Economics |
| ISBN | : 1000057143 |
In recent decades, the importance of creative cluster development has gained increasing recognition from national and regional governments. Governments have been investing in initiatives and urban development plans that aim to create or support localized creative industries. Our understanding of creative clusters is expanded with this insightful volume, which looks at issues of governance, place-making and entrepreneurship. In addition to its theoretical contributions, the book also presents a rich range of international case studies, including, among others, an analysis of coworking spaces in Toronto, business park development in MediaCityUK and mediapark.brussels and public–private partnerships in Warsaw. Creative Cluster Development will be valuable reading for advanced students, researchers and policymakers in urban planning, regional studies, economic geography, innovation studies and the creative and cultural industries.
| Author | : Robert G. Picard |
| Publisher | : Routledge |
| Total Pages | : 261 |
| Release | : 2014-04-08 |
| Genre | : Business & Economics |
| ISBN | : 1135250332 |
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product portfolios. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. The process and issues of portfolio strategy, development, and management are complex and wide ranging. The book explores the development of media product portfolios from an interdisciplinary perspective, providing insight from business, economic, organizational, and communication approaches. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations.
| Author | : Hilde Van den Bulck |
| Publisher | : Springer |
| Total Pages | : 676 |
| Release | : 2019-08-13 |
| Genre | : Social Science |
| ISBN | : 3030160653 |
The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic, to writing a report and everything in between and, furthermore, deals with a wide variety of qualitative and quantitative methods of data collection and analysis. The handbook invites researchers to rediscover trusted methods such as document analysis, elite interviews and comparisons, as well as to familiarize themselves with newer methods like experiments, big data and network analysis. For each method, the handbook provides a practical step-by-step guide and case studies that help readers in using that method in their own research. The methods discussed are useful for all areas of media and communication policy research, for research concerning the governance of both mass media and online platforms, and for policy issues around the globe. As such, the handbook is an invaluable guide to every researcher in this field.
