Measures of Association for Cross Classifications

Measures of Association for Cross Classifications
Author: L. A. Goodman
Publisher: Springer Science & Business Media
Total Pages: 156
Release: 2012-12-06
Genre: Mathematics
ISBN: 1461299950

In 1954, prior to the era of modem high speed computers, Leo A. Goodman and William H. Kruskal published the fmt of a series of four landmark papers on measures of association for cross classifications. By describing each of several cross classifications using one or more interpretable measures, they aimed to guide other investigators in the use of sensible data summaries. Because of their clarity of exposition, and their thoughtful statistical approach to such a complex problem, the guidance in this paper is as useful and important today as it was on its publication 25 years ago. in a cross-classification by a single number inevita Summarizing association bly loses information. Only by the thoughtful choice of a measure of association can one hope to lose only the less important information and thus arrive at a satisfactory data summary. The series of four papers reprinted here serve as an outstanding guide to the choice of such measures and their use.

Multiple Correspondence Analysis and Related Methods

Multiple Correspondence Analysis and Related Methods
Author: Michael Greenacre
Publisher: CRC Press
Total Pages: 607
Release: 2006-06-23
Genre: Mathematics
ISBN: 1420011316

As a generalization of simple correspondence analysis, multiple correspondence analysis (MCA) is a powerful technique for handling larger, more complex datasets, including the high-dimensional categorical data often encountered in the social sciences, marketing, health economics, and biomedical research. Until now, however, the literature on the su

Advanced Marketing Research

Advanced Marketing Research
Author: Richard Bagozzi
Publisher: John Wiley & Sons
Total Pages: 434
Release: 1994-07-19
Genre: Business & Economics
ISBN: 1557865493

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Multivariate Data Analysis

Multivariate Data Analysis
Author: Joseph Hair
Publisher: Pearson Higher Ed
Total Pages: 816
Release: 2016-08-18
Genre: Business & Economics
ISBN: 0133792684

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For graduate and upper-level undergraduate marketing research courses. For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques. In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

Categorical Data Analysis

Categorical Data Analysis
Author: Alan Agresti
Publisher: Wiley-Interscience
Total Pages: 580
Release: 1990-03-22
Genre: Mathematics
ISBN:

The past quarter-century has seen an explosion in the development of methods for analyzing categorical data. These methods have influenced—and been influenced by—the increasing availability of multivariate data sets with categorical responses in the social, behavioral, and biomedical sciences, as well as in public health, ecology, education, marketing, food science, and industrial quality control. Categorical Data Analysis describes the most important new methods, offering a unified presentation of modeling using generalized linear models and emphasizing loglinear and logit modeling techniques. Contributions of noted statisticians (Pearson, Yule, Fisher, Neyman, Cochran), whose pioneering efforts set the pace for the evolution of modern methods, are examined as well. Special features of the book include: Coverage of methods for repeated measurement data, which have become increasingly important in biomedical applications Prescriptions for how ordinal variables should be treated differently than nominal variables Derivations of basic asymptotic and fixed-sample-size inferential methods Discussion of exact small sample procedures More than 40 examples of analyses of "real" data sets, including: aspirin use and heart disease; job satisfaction and income; seat belt use and injuries in auto accidents; and predicting outcomes of baseball games More than 400 exercises to facilitate interpretation and application of methods Categorical Data Analysis also contains an appendix that describes the use of computer software currently available for performing the analyses presented in the book. A comprehensive bibliography and notes at the end of each chapter round out the work, making it a complete, invaluable reference for statisticians, biostatisticians, and professional researchers.