May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts

May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts
Author: Mish Slade
Publisher:
Total Pages: 128
Release: 2016-01-08
Genre:
ISBN: 9780993497216

Let's not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality. It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need. For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage. May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgrade In this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

Business Writing For Dummies

Business Writing For Dummies
Author: Natalie Canavor
Publisher: John Wiley & Sons
Total Pages: 384
Release: 2013-07-29
Genre: Business & Economics
ISBN: 1118583620

How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences

Quick & Painless Business Writing

Quick & Painless Business Writing
Author: Susan Benjamin
Publisher: Red Wheel/Weiser
Total Pages: 223
Release: 2007-01-01
Genre: Business & Economics
ISBN: 1564149005

Yes, you can improve your writing without memorising endless rules, perusing checklists of do's and don'ts or revisiting the lessons of secondary school. Quick & Painless Business Writing reveals secrets that will eliminate business-writing phobias and faux pas and help you create outstanding documents that get optimal results. First, you'll learn that grammar is not a collection of stagnant rules you'd better follow (or else), but an ever-changing set of principles with plenty of choices. Then you'll discover secrets about writing your English teachers never told you: the secret power of nouns, the destructive force of innocent-seeming verbs and the way sentence structure can elicit certain responses. You'll happily replace what you learned about structure with an altogether new understanding of how to open, develop and close your messages. Even better, you'll learn how to build a cohesive message quickly, with little need for rewriting.

The Only Business Writing Book You'll Ever Need

The Only Business Writing Book You'll Ever Need
Author: Laura Brown
Publisher: W. W. Norton & Company
Total Pages: 192
Release: 2019-01-29
Genre: Language Arts & Disciplines
ISBN: 0393635333

A must-have guide for writing at work, with practical applications for getting your point across quickly, coherently, and efficiently. A winning combination of how-to guide and reference work, The Only Business Writing Book You’ll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. Designed to save time and boost confidence, these easy-to-follow steps will teach you how to make clear requests, write for your reader, start strong and specific, and fix your mistakes. With a helpful checklist to keep you on track, you’ll learn to promote yourself and your ideas clearly and concisely, whether putting together a persuasive project proposal or dealing with daily email. Laura Brown’s supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. Complete with insightful sidebars from experts in various fields and easy-to-use resources on style, grammar, and punctuation, this book offers essential tools for success in the rapidly changing world of business communication.

Fundamentals of Business Writing

Fundamentals of Business Writing
Author: Joseph MANCUSO
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 160
Release: 1992-12-14
Genre: Business & Economics
ISBN: 0761215328

A ground-breaking approach to writing with a greater focus on planning and revising documents. When you complete this book, you will know how to write with clarity and style, so your ideas come across clearly and quickly. You’ll become a sharp-eyed critic, constantly spurring yourself to do better. Best of all, you’ll learn by doing—by building and evaluating your own business letter. You’ll discover how to avoid writer's block by making writing a process with a beginning, middle, and end. You will learn how to: • Sharpen your competitive edge through good, clear writing • Make sure your written words say exactly what you mean • Identify words and phrases that get in the way of clear, concise communication • Quickly analyze, organize, write, and revise any document • Use expressive words; keep sentences and paragraphs short; keep thoughts simple • Use techniques that involve the reader and create the feeling of personal communication • Format documents so they're inviting to look at and easy to read. This is an ebook version of the AMA Self-Study course. If you want to take the course for credit you need to either purchase a hard copy of the course through amaselfstudy.org or purchase an online version of the course through www.flexstudy.com.

Can Do Writing

Can Do Writing
Author: Daniel Graham
Publisher: John Wiley & Sons
Total Pages: 213
Release: 2009-04-20
Genre: Business & Economics
ISBN: 0470449799

A simple, ten-step system for mastering the art of effective, persuasive business or technical writing "The Grahams' system is the best way to transform data and ideas into meaningful information necessary to make profitable decisions. Their system works every time." —Steven Laposa, PhD, MBA, Loveland Commercial Endowed Chair in Real Estate, Colorado State University "The Grahams' straightforward program helps my teams create clear and concise reports, letters, and other documents with minimal effort. I want this program to become the standard for my teams." —Bill Walter, Senior Vice President, Government and Infrastructure Division, KBR "The Can Do Writing system made my career! I used it to write a winning business plan and proposal, and now I use it every day for all communications. Can Do Writing provides valuable insights into business and management as well as writing techniques." —Christian Robey, President, DC Progress You may be an expert at what you do, but if you can't communicate effectively in writing it may not matter. For scientists, businesspeople, and professionals in fields from engineering to public relations, the art of writing well can be a vital key to professional success. Luckily, you don't need an English degree to produce top-class writing. If you're one of the millions of people who have to write clear, persuasive, understandable documents for your job, Can Do Writing is for you. Whether you're writing a business plan, a scientific paper, a press release, or anything else, this simple, straightforward guide will show you how to do it quickly, with style and confidence. You'll learn how to: Understand your audience and subject matter Develop a simple, five-part purpose statement to keep you on track Organize your main points into a coherent, sensible order Edit your work for clarity, coherence, organization, and logic Economize your words to craft a concise, powerful document Make your documents easily readable for any audience

Schaum's Quick Guide to Great Business Writing

Schaum's Quick Guide to Great Business Writing
Author: Suzanne Sparks FitzGerald
Publisher: McGraw Hill Professional
Total Pages: 180
Release: 1999
Genre: Business & Economics
ISBN: 9780070220607

This Schaum's Quick Guide shows students and professionals how to write for business clearly, concisely and to the point, in various kinds of communications.

HBR Guide to Better Business Writing

HBR Guide to Better Business Writing
Author: Bryan Garner
Publisher: Harvard Business Review Press
Total Pages: 241
Release: 2013-01-15
Genre: Business & Economics
ISBN: 142218403X

DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage

The Sense of an Ending

The Sense of an Ending
Author: Julian Barnes
Publisher: Random House Canada
Total Pages: 162
Release: 2011-08-02
Genre: Fiction
ISBN: 0307360830

Winner of the 2011 Booker Prize and #1 international bestseller, The Sense of an Ending is a masterpiece. The story of a man coming to terms with the mutable past, Julian Barnes's award-winning novel is laced with his trademark precision, dexterity and insight. It is the work of one of the world's most distinguished writers. Tony Webster and his clique first met Adrian Finn at school. Sex-hungry and book-hungry, they navigated the girl drought of gawky adolescence together, trading in affectations, in-jokes, rumour and wit. Maybe Adrian was a little more serious than the others, certainly more intelligent, but they swore to stay friends forever. Until Adrian's life took a turn into tragedy, and all of them, especially Tony, moved on and did their best to forget. Now Tony is in middle age. He's had a career and a marriage, a calm divorce. He gets along nicely, he thinks, with his one child, a daughter, and even with his ex-wife. He's certainly never tried to hurt anybody. Memory, though, is imperfect. It can always throw up surprises, as a lawyer's letter is about to prove. The unexpected bequest conveyed by that letter leads Tony on a dogged search through a past suddenly turned murky. And how do you carry on, contentedly, when events conspire to upset all your vaunted truths?