The Mature Market

The Mature Market
Author: Robert S. Menchin
Publisher: iUniverse
Total Pages: 290
Release: 2000
Genre: Consumer behavior
ISBN: 0595094759

The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.

Segmenting the Mature Market

Segmenting the Mature Market
Author: Carol M. Morgan
Publisher:
Total Pages: 392
Release: 1996
Genre: Business & Economics
ISBN:

"People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.

Targeting the Mature Traveler

Targeting the Mature Traveler
Author: Jacqueline Jeynes
Publisher: Business Expert Press
Total Pages: 120
Release: 2021-01-26
Genre: Business & Economics
ISBN: 1952538475

This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.

The Maturing Marketplace

The Maturing Marketplace
Author: Euehun Lee
Publisher: Bloomsbury Publishing USA
Total Pages: 320
Release: 2000-04-30
Genre: Business & Economics
ISBN: 0313000522

The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.

The 50 Plus Market

The 50 Plus Market
Author: Dick Stroud
Publisher: Kogan Page Publishers
Total Pages: 333
Release: 2005-12-03
Genre: Business & Economics
ISBN: 0749446749

Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group. This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50 Plus Market is essential reading for those wishing to refine their marketing strategies.

The Mature Market

The Mature Market
Author: Packaged Facts (Firm)
Publisher:
Total Pages: 18
Release: 2000
Genre: Market segmentation
ISBN:

The World Heroin Market

The World Heroin Market
Author: Letizia Paoli
Publisher: Oxford University Press
Total Pages: 392
Release: 2009-04-10
Genre: Political Science
ISBN: 0190207949

Heroin is universally considered the world's most harmful illegal drug. This is due not only to the damaging effects of the drug itself, but also to the spread of AIDS tied to its use. Burgeoning illegal mass consumption in the 1960s and 1970s has given rise to a global market for heroin and other opiates of nearly 16 million users. The production and trafficking of opiates have caused crime, disease, and social distress throughout the world, leading many nations to invest billions of dollars trying to suppress the industry. The failure of their efforts has become a central policy concern. Can the world heroin supply actually be cut, and with what consequences? The result of a five-year-long research project involving extensive fieldwork in six Asian countries, Colombia, and Turkey, this book is the first systematic analysis of the contemporary world heroin market, delving into its development and structure, its participants, and its socio-economic impact. It provides a sound and comprehensive empirical base for concluding that there is little opportunity to shrink the global supply of heroin in the long term, and explains why production is concentrated in a handful of countries--and is likely to remain that way. On the basis of these findings, the authors identify a key set of policy opportunities, largely local, and make suggestions for leveraging them. This book also offers new insights into market conditions in India, Tajikistan, and other countries that have been greatly harmed by the production and trafficking of illegal opiates. A deft integration of economics, sociology, history, and policy analysis, The World Heroin Market provides a rigorous and vital look into the complex--and resilient--global heroin trade.

States And Markets

States And Markets
Author: Guoli Liu
Publisher: Routledge
Total Pages: 251
Release: 2019-06-21
Genre: Political Science
ISBN: 1000313166

Initial excitement in the West over the reform of Soviet communism under Gorbachev and then euphoria over the disintegration of the USSR have now been replaced by concern, controversy, and sometimes despair over prospects for democracy and a marlcet economy in the countries of the former Soviet Union. Despair is reflected in the popular joke that the transition from a communist centrally planned economy to a capitalist market economy is like the transition from fiSh soup. to an aquarium. Only time will tell if the aquarium analogy holds water. Meanwhile, as policy makers in Russia and elsewhere in the former Soviet Union grapple with strategies, tactics, and details, scholars and policy advisors continue to debate questions of sequence, timing, and appropriate models.

Cash Flow Analysis and Forecasting

Cash Flow Analysis and Forecasting
Author: Timothy Jury
Publisher: John Wiley & Sons
Total Pages: 341
Release: 2012-04-30
Genre: Business & Economics
ISBN: 111996265X

This book is the definitive guide to cash flow statement analysis and forecasting. It takes the reader from an introduction about how cash flows move within a business, through to a detailed review of the contents of a cash flow statement. This is followed by detailed guidance on how to restate cash flows into a template format. The book shows how to use the template to analyse the data from start up, growth, mature and declining companies, and those using US GAAP and IAS reporting. The book includes real world examples from such companies as Black and Decker (US), Fiat (Italy) and Tesco (UK). A section on cash flow forecasting includes full coverage of spreadsheet risk and good practice. Complete with chapters of particular interest to those involved in credit markets as lenders or counter-parties, those running businesses and those in equity investing, this book is the definitive guide to understanding and interpreting cash flow data.