Masters Of Advertising Copy
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| Author | : J. George Frederick |
| Publisher | : Taylor & Francis |
| Total Pages | : 399 |
| Release | : 2020-03-27 |
| Genre | : Business & Economics |
| ISBN | : 1000086739 |
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
| Author | : Dr. Robert C. Worstell |
| Publisher | : Lulu.com |
| Total Pages | : 358 |
| Release | : 2014-05-28 |
| Genre | : Business & Economics |
| ISBN | : 1312137983 |
As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
| Author | : Dr. Robert C. Worstell |
| Publisher | : Lulu.com |
| Total Pages | : 358 |
| Release | : 2014-05-28 |
| Genre | : Business & Economics |
| ISBN | : 1312100192 |
Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.
| Author | : R. Bigelow Lockwood |
| Publisher | : Routledge |
| Total Pages | : 348 |
| Release | : 2014-10-03 |
| Genre | : Business & Economics |
| ISBN | : 1317650344 |
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
| Author | : David Ogilvy |
| Publisher | : Vintage |
| Total Pages | : 613 |
| Release | : 2013-09-11 |
| Genre | : Social Science |
| ISBN | : 0804170053 |
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
| Author | : Margo Berman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 400 |
| Release | : 2012-07-19 |
| Genre | : Social Science |
| ISBN | : 1444360817 |
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
| Author | : Carnegie Library of Pittsburgh |
| Publisher | : |
| Total Pages | : 882 |
| Release | : 1927 |
| Genre | : Classified catalogs (Dewey decimal) |
| ISBN | : |
| Author | : |
| Publisher | : |
| Total Pages | : 1430 |
| Release | : 1920 |
| Genre | : Journalism |
| ISBN | : |
| Author | : Edd Applegate |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 311 |
| Release | : 2015-11-05 |
| Genre | : Business & Economics |
| ISBN | : 1442244097 |
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
| Author | : |
| Publisher | : |
| Total Pages | : 1298 |
| Release | : 1926 |
| Genre | : Industrial efficiency |
| ISBN | : |
