Mastering Business Social Media Marketing In Theory Practice
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| Author | : Neil Hoechlin |
| Publisher | : JNR via PublishDrive |
| Total Pages | : 72 |
| Release | : 2018-03-12 |
| Genre | : Business & Economics |
| ISBN | : |
"When Individuals and Businesses Want to Dominate Social Media, This is the Book They Read..." (Includes $89 worth of BONUS Social Marketing Courses) While social media may have changed the way people communicate all over the world, it has also revolutionized marketing of products and services. Armed with the latest technology, using the right social media channels and adopting and implementing the right strategies will help you market your products and services like never before! If you've always wanted to promote your business on social media for a while, yet haven’t taken the step due to the complex marketing strategies that thismedium involves, then this book will help you take that first, but most important step. Clear all your doubts, understand the concept and plunge into the world of social media marketing, armed with this book, to see your business grow in leaps and bounds in the coming future. Features of this book: Its all about doing social media marketing the right way. Reader-friendly: The simple sentences and to-the-point approach makes the book a rather easy one to read and understand for almost anybody. It is not a very lengthy book either. So you will be saving quite a lot of time and using it effectively to carry out your marketing efforts (and succeeding) on social media. Categorically impressive: Readers can read the different sections of the book if they feel that they are weak in one specific area. The book is written and organized in such a way, that reading only one section will help you get an idea of what is going wrong in your marketing efforts in that concerned field. If you have hired someone to carry out your social media activities but he is not making use of the tools available on the different channels of social media, then just read about the tools section and that should help you solve your problem. Comprehensive approach: Marketing has been approached as a comprehensive practice in this book, which means that each and every aspect has been discussed in detail - right from preparing your strategies to responding to negative comments - there is no section that the author has missed out on. This book will teach you the following: Prepare for social media marketing Practice social media marketing Types of social media campaigns The Social Media Marketing Voice Pillars of a successful SMM campaign How to respond to criticism Social media marketing platforms Facebook How to market using a Facebook page How to market using Facebook ads How to market using a group on Facebook How to market using Facebook apps Facebook live Bottom line Twitter Sponsored marketing on Twitter YouTube How to promote your product Types of YouTube videos you can use LinkedIn Getting started LinkedIn tips Integrating social media marketing with other forms of marketing Website Marketing through your website Email marketing Ways to integrate Email marketing with social media marketing Mobile marketing Influencer marketing Why an influencer Tips to help you put up a successful influencer Marketing strategy Create the actual influencer campaign Evaluate your social media marketing strategy Why is measuring ROI important Track your following Identify the best times to engage Evaluate reactions to your posts Track mentions Know the demographics of your audience Know your reach Analyze replies and comments on your posts much,much more... Get your copy today!
| Author | : Dave Evans |
| Publisher | : John Wiley & Sons |
| Total Pages | : 401 |
| Release | : 2010-09-16 |
| Genre | : Business & Economics |
| ISBN | : 0470944218 |
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.
| Author | : Olga Mitterfellner |
| Publisher | : Routledge |
| Total Pages | : 284 |
| Release | : 2019-11-14 |
| Genre | : Business & Economics |
| ISBN | : 042983716X |
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 1600 |
| Release | : 2018-05-04 |
| Genre | : Computers |
| ISBN | : 1522556389 |
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
| Author | : Evangelos Christou |
| Publisher | : Routledge |
| Total Pages | : 339 |
| Release | : 2016-04-01 |
| Genre | : Business & Economics |
| ISBN | : 131705380X |
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
| Author | : Wilson Ozuem |
| Publisher | : Springer Nature |
| Total Pages | : 471 |
| Release | : 2021-07-17 |
| Genre | : Business & Economics |
| ISBN | : 303070324X |
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
| Author | : Timothy S. Hatten |
| Publisher | : SAGE Publications |
| Total Pages | : 608 |
| Release | : 2024-01-09 |
| Genre | : Business & Economics |
| ISBN | : 1071848208 |
Small Business Management, Eighth Edition equips students with the tools to navigate important financial, legal, marketing, and managerial decisions when creating and growing a sustainable small business. Author Timothy S. Hatten provides new cases, real-world examples, and illuminating features that spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
| Author | : Martina Topić |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 280 |
| Release | : 2021-03-25 |
| Genre | : Business & Economics |
| ISBN | : 1800437781 |
This book goes beyond environmental protection and looks at sustainability by predominantly focusing on human and social sustainability and this focus is carried into sections of the book that discuss sustainable policies, media and gender. The book takes an academic and practitioner approach.
| Author | : Jan vom Brocke |
| Publisher | : Springer |
| Total Pages | : 304 |
| Release | : 2015-02-21 |
| Genre | : Business & Economics |
| ISBN | : 3319144308 |
This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and transformations. At the same time, it discusses how BPM needs to be further developed to successfully act as a driver for innovation in a digital world. In recent decades, BPM has proven extremely successful in managing both continuous and radical improvements in many sectors and business areas. While the digital age brings tremendous new opportunities, it also brings the specific challenge of correctly positioning and scoping BPM in organizations. This book shows how to leverage BPM to drive business innovation in the digital age. It brings together the views of the world’s leading experts on BPM and also presents a number of practical cases. It addresses mangers as well as academics who share an interest in digital innovation and business process management. The book covers topics such as BPM and big data, BPM and the Internet of Things, and BPM and social media. While these technological and methodological aspects are key to BPM, process experts are also aware that further nontechnical organizational capabilities are required for successful innovation. The ideas presented in this book have helped us a lot while implementing process innovations in our global Logistics Service Center. Joachim Gantner, Director IT Services, Swarovski AG Managing Processes – everyone talks about it, very few really know how to make it work in today’s agile and competitive world. It is good to see so many leading experts taking on the challenge in this book. Cornelius Clauser, Chief Process Officer, SAP SE This book provides worthwhile readings on new developments in advanced process analytics and process modelling including practical applications – food for thought how to succeed in the digital age. Ralf Diekmann, Head of Business Excellence, Hilti AG This book is as an important step towards process innovation systems. I very much like to congratulate the editors and authors for presenting such an impressive scope of ideas for how to address the challenging, but very rewarding marriage of BPM and innovation. Professor Michael Rosemann, Queensland University of Technology
| Author | : Ladkin, Donna |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 367 |
| Release | : 2021-08-27 |
| Genre | : Business & Economics |
| ISBN | : 1839106271 |
This innovative textbook provides a systematic approach to developing practices of perception, reflection and inquiry to facilitate sound ethical action in organizational settings. Now in its second edition, Donna Ladkin’s Mastering Ethics in Organizations invites readers to reflect and experiment on ethical behaviors with targeted activities in unique organizational contexts.
