Mass Media Traditional And Digital
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Author | : Dr. Ashok Sharanapppa |
Publisher | : Lulu.com |
Total Pages | : 146 |
Release | : 2018-08-03 |
Genre | : Education |
ISBN | : 1387908146 |
Mass corporate media has been all through history the main partner and shadow for legislative issues, and together they have figured out how to extend the guests of TV and film industry, and develop them into another monetary power controlling our globe. Presently a days, our reality has been partitioned into a few political cutting edges and belief systems, yet every one of them turn around two major political tomahawks. These tomahawks deliver here and now and long haul political necessities, each battling to have more worldwide regions furthermore, acknowledgment. For instance, the administration change in a large portion of the Middle Eastern nations was an aftereffect of a political need, which directly affected media and the political economy.
Author | : James B. Martin |
Publisher | : Nova Publishers |
Total Pages | : 292 |
Release | : 2002 |
Genre | : Social Science |
ISBN | : 9781590332627 |
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Author | : John Vernon Pavlik |
Publisher | : Columbia University Press |
Total Pages | : 362 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 0231142080 |
Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Everette E. Dennis |
Publisher | : |
Total Pages | : 436 |
Release | : 2010 |
Genre | : Computers |
ISBN | : |
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
Author | : Andreas Jungherr |
Publisher | : Cambridge University Press |
Total Pages | : 337 |
Release | : 2020-06-11 |
Genre | : Computers |
ISBN | : 1108419402 |
Provides academics, journalists, and general readers with bird's-eye view of data-driven practices and their impact in politics and media.
Author | : Robert K. Logan |
Publisher | : Peter Lang |
Total Pages | : 418 |
Release | : 2010 |
Genre | : Biography & Autobiography |
ISBN | : 9781433111266 |
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
Author | : Dianah Wynter |
Publisher | : Cognella Academic Publishing |
Total Pages | : 286 |
Release | : 2012-06-04 |
Genre | : Mass media |
ISBN | : 9781621313151 |
Author | : Ralph Schroeder |
Publisher | : UCL Press |
Total Pages | : 210 |
Release | : 2018-01-04 |
Genre | : Social Science |
ISBN | : 178735122X |
The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synthesizing perspectives and findings from various social science disciplines in four countries: the United States, Sweden, India and China. His comparison highlights, among other observations, that smartphones are in many respects more important than PC-based internet uses. Social Theory after the Internet focuses on everyday uses and effects of the internet, including information seeking and big data, and explains how the internet has gone beyond traditional media in, for example, enabling Donald Trump and Narendra Modi to come to power. Schroeder puts forward a sophisticated theory of the role of the internet, and how both technological and social forces shape its significance. He provides a sweeping and penetrating study, theoretically ambitious and at the same time always empirically grounded.The book will be of great interest to students and scholars of digital media and society, the internet and politics, and the social implications of big data.
Author | : Terhi Rantanen |
Publisher | : SAGE |
Total Pages | : 194 |
Release | : 2005 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780761973133 |
In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.