Mass Media in a Changing World
Author | : George R. Rodman |
Publisher | : McGraw-Hill Companies |
Total Pages | : 593 |
Release | : 2006 |
Genre | : Social Science |
ISBN | : 9780072957112 |
Les cédéroms comprennent des extraits d'émissions de télévision.
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Author | : George R. Rodman |
Publisher | : McGraw-Hill Companies |
Total Pages | : 593 |
Release | : 2006 |
Genre | : Social Science |
ISBN | : 9780072957112 |
Les cédéroms comprennent des extraits d'émissions de télévision.
Author | : Ray A Hiebert |
Publisher | : Routledge |
Total Pages | : 456 |
Release | : 2017-10-23 |
Genre | : Language Arts & Disciplines |
ISBN | : 1136694129 |
Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Author | : George R. Rodman |
Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Mass media |
ISBN | : 9780073511900 |
Accompanying DVD-ROM contains ... : Media tours videos: takes students on a virtual field trip into the actual facilities and daily operations of a television and radio station, a newspaper, a public relations company, and Vibe magaaine, [and] Online learning center: includes self-tests, electronic Timeline of Mass Media Milestones study guide, Web Excursions, additional Internet exercises, recommended readings, movies, and documentaries."--Page 4 of cover.
Author | : George Rodman |
Publisher | : McGraw-Hill Education |
Total Pages | : 0 |
Release | : 2011-02-03 |
Genre | : Social Science |
ISBN | : 9780073512013 |
Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.
Author | : Ralph E. Hanson |
Publisher | : SAGE Publications |
Total Pages | : 1250 |
Release | : 2016-10-20 |
Genre | : Language Arts & Disciplines |
ISBN | : 1506358578 |
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author | : George Rodman |
Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages | : 0 |
Release | : 2006 |
Genre | : Mass media |
ISBN | : 9780073278995 |
Introducing students to the world of media, this book presents the story of where the media came from, why they do what they do, and why those actions cause controversies.
Author | : Debra L. Merskin |
Publisher | : SAGE Publications |
Total Pages | : 2169 |
Release | : 2019-11-12 |
Genre | : Business & Economics |
ISBN | : 1483375528 |
The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Author | : George Rodman |
Publisher | : McGraw-Hill Humanities/Social Sciences/Languages |
Total Pages | : 0 |
Release | : 2010-01-16 |
Genre | : Performing Arts |
ISBN | : 9780077291105 |
Mass Media in a Changing World helps students understand media in today's world through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. This text tells the story of where the media came from, why they do what they do, and why those actions cause controversies. Students will develop an ability to analyze the ways in which we use mass media to change the world. The updated third edition includes current examples (often found in the new close-ups and new chapter openers), updated statistics, and rewritten sections that provide a treatment of new concepts and events that have evolved over the last year.
Author | : George Rodman |
Publisher | : McGraw-Hill Humanities/Social Sciences/Languages |
Total Pages | : 576 |
Release | : 2007-01-30 |
Genre | : Performing Arts |
ISBN | : 9780073342993 |
This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies.