Mass Communication Today
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| Author | : Joseph Turow |
| Publisher | : Routledge |
| Total Pages | : 828 |
| Release | : 2016-10-04 |
| Genre | : Social Science |
| ISBN | : 1317401026 |
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
| Author | : Joseph Turow |
| Publisher | : Routledge |
| Total Pages | : 1308 |
| Release | : 2011-09-22 |
| Genre | : Social Science |
| ISBN | : 1136864016 |
Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.
| Author | : Joseph Turow |
| Publisher | : Taylor & Francis |
| Total Pages | : 654 |
| Release | : 2011-09-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136864024 |
Media Todayputs students at the center of the profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day. Unique insights into media trendsgive students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television. A media literacy goalencourages and builds critical skills to make students more informed and engaged citizens in our media-driven society. Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence. Additional learning resources including a new set of online video resources, interactive quizzes, study resources, and instructor guides are available on the free companion website at: www.routledge.com/textbooks/mediatoday4e.
| Author | : Brooke Erin Duffy |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2009 |
| Genre | : Mass communication |
| ISBN | : 9780415992046 |
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.
| Author | : Ralph E. Hanson |
| Publisher | : SAGE Publications |
| Total Pages | : 1297 |
| Release | : 2016-10-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 150635856X |
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
| Author | : Ralph Hanson |
| Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
| Total Pages | : 0 |
| Release | : 2004 |
| Genre | : Communication |
| ISBN | : 9780072559170 |
Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today.
| Author | : Joseph Turow |
| Publisher | : Routledge |
| Total Pages | : 461 |
| Release | : 2013-10-15 |
| Genre | : Business & Economics |
| ISBN | : 1136278974 |
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an in.
| Author | : Jason R. Detrani |
| Publisher | : CRC Press |
| Total Pages | : 302 |
| Release | : 2016-04-19 |
| Genre | : Science |
| ISBN | : 1466562587 |
This title includes a number of Open Access chapters.Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues
| Author | : |
| Publisher | : Routledge |
| Total Pages | : 1188 |
| Release | : 2008-09-25 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135902038 |
Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives.
| Author | : Wilson P. Dizard |
| Publisher | : Addison Wesley Longman |
| Total Pages | : 280 |
| Release | : 1997 |
| Genre | : Business & Economics |
| ISBN | : |
At the heart of this book is an explication conveyed in overt and subtle tones of media convergence-that condition signifying a united state of media wherein all media forms and instruments come together by virtue of computers and digitization. This second edition is designed to fit the changes into a coherent pattern, detailing the transformation taking place in the media as they adjust to new information-age realities.
