Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 2254
Release: 2014-12-31
Genre: Business & Economics
ISBN: 1466673583

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Beyond Multi-Channel Marketing

Beyond Multi-Channel Marketing
Author: Maria Palazzo
Publisher: Emerald Group Publishing
Total Pages: 182
Release: 2020-06-17
Genre: Business & Economics
ISBN: 1838676872

Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

Essentials of Health Care Marketing

Essentials of Health Care Marketing
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
Total Pages: 806
Release: 2021-03-29
Genre: Medical care
ISBN: 1284200159

"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition

Bulletin

Bulletin
Author:
Publisher:
Total Pages: 872
Release: 1910
Genre: Agricultural chemistry
ISBN:

Bulletin

Bulletin
Author: United States. Bureau of Chemistry
Publisher:
Total Pages: 716
Release: 1911
Genre: Agricultural chemistry
ISBN:

Vermont LLC Setup Made Easy

Vermont LLC Setup Made Easy
Author: James Fulton
Publisher: Fulton Coaching Agency, LLC
Total Pages: 45
Release: 2024-03-13
Genre: Business & Economics
ISBN:

Vermont LLC Setup Made Easy is a comprehensive guide that simplifies the process of starting a Limited Liability Company (LLC) in the state of Vermont. This book provides step-by-step instructions and practical tips to help entrepreneurs navigate the legal requirements, paperwork, and regulations involved in setting up an LLC. From choosing a business name to filing formation documents, managing taxes, and understanding compliance obligations, this guide covers everything aspiring business owners need to know to establish a successful LLC in Vermont efficiently and effectively.

Bulletin

Bulletin
Author: Missouri. State Dept. of Agriculture
Publisher:
Total Pages: 880
Release: 1917
Genre: Agriculture
ISBN:

Farm to Table

Farm to Table
Author: Darryl Benjamin
Publisher: Chelsea Green Publishing
Total Pages: 274
Release: 2016
Genre: Business & Economics
ISBN: 1603586725

"A century ago, virtually all food -- fruits, vegetables, grains, meat, and dairy -- was local, grown at home or sourced within a few miles. But today, most food consumed in the United States comes from industrial farms and concentrated animal feeding operations (CAFOs), with ramifications to our health, our environment, and our economy. The tide is turning, however, thanks to what has been called the "farm-to-table" movement. In Farm to Table, Darryl Benjamin and Chef Lyndon Virkler explore both the roots of our current, corporate food system malaise, and the response by small farmers, food co-ops, chefs and restaurateurs, institutions, and many more, to replace the status quo with something more healthy, fair, just, and delicious. Today's consumers are demanding increased accountability from food growers and purveyors. Farm to Table illuminates the best practices and strategies for schools, restaurants, healthcare facilities, and other businesses and institutions, to partner with local farmers and food producers, from purchasing to marketing. Readers will also learn about the various alternative techniques that farms are employing - from permaculture to rotation-intensive grazing - to produce better tasting and more nutritious food, restore environmental health, and meet consumer demand. A one-of-a-kind resource, Farm to Table shows how to integrate truly sustainable principles into every juncture of our evolving food system."--Back cover.