Marketing Toys
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| Author | : Rebecca C. Hains |
| Publisher | : Springer Nature |
| Total Pages | : 304 |
| Release | : 2021-04-13 |
| Genre | : Social Science |
| ISBN | : 3030628817 |
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
| Author | : Stephen Kline |
| Publisher | : Verso |
| Total Pages | : 430 |
| Release | : 1993 |
| Genre | : Business & Economics |
| ISBN | : 9781859840597 |
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
| Author | : Philip Kotler |
| Publisher | : Pearson Higher Education AU |
| Total Pages | : 743 |
| Release | : 2015-05-20 |
| Genre | : Business & Economics |
| ISBN | : 1486001777 |
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
| Author | : |
| Publisher | : |
| Total Pages | : 550 |
| Release | : 1957 |
| Genre | : Marketing |
| ISBN | : |
| Author | : |
| Publisher | : |
| Total Pages | : 2626 |
| Release | : 1920 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Sharon Beder |
| Publisher | : ReadHowYouWant.com |
| Total Pages | : 654 |
| Release | : 2010-10-06 |
| Genre | : Business & Economics |
| ISBN | : 1459604997 |
This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyper consumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It be...
| Author | : Christopher Byrne |
| Publisher | : Business Expert Press |
| Total Pages | : 161 |
| Release | : 2013-10-31 |
| Genre | : Business & Economics |
| ISBN | : 1606495119 |
The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies--all of these businesses share a balance sheet. This book will provide a concise and in-depth introduction to the structure, practices and market forces that impact the toy industry. It will offer a short history of the industry, a description of the current market landscape, major and emerging industry competitors, contemporary trends, changes and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. As noted, the book will focus primarily on the U.S. toy industry, but will provide guidelines for extrapolating the information to the global toy market and a highlight of those issues, such as manufacturing, that are relatively consistent worldwide. The book is intended to provide a foundation for understanding the diverse and changing nature of the toy industry and to help readers develop a context for appreciating it relevant to other, more predictable and definable industries. Many students--and professionals for that matter--come to the toy industry ill equipped for success because they are unable to understand the various disciplines and business practices it encompasses and therefore unable to apply those practices appropriately for the product or product category. A preschool toy will never behave like a toy from a hot movie. It's something many successful people in the business know and have learned over time, but it remains a mystery to the uninitiated. Withal this book is intended as an initiation into a fascinating, fast-paced and fiercely competitive business that is very often more an art than a science.
| Author | : GMAC (Graduate Management Admission Council) |
| Publisher | : John Wiley & Sons |
| Total Pages | : 336 |
| Release | : 2019-09-24 |
| Genre | : Study Aids |
| ISBN | : 1119620953 |
GMAT Official Advanced Questions Your GMAT Official Prep collection of only hard GMAT questions from past exams. Bring your best on exam day by focusing on the hard GMAT questions to help improve your performance. Get 300 additional hard verbal and quantitative questions to supplement your GMAT Official Guide collection. GMAT Official Advance Questions: Specifically created for those who aspire to earn a top GMAT score and want additional prep. Expand your practice with 300 additional hard verbal and quantitative questions from past GMAT exams to help you perform at your best. Learn strategies to solve hard questions by reviewing answer explanations from subject matter experts. Organize your studying with practice questions grouped by fundamental skills Help increase your test-taking performance and confidence on exam day knowing you studied the hard GMAT questions. PLUS! Your purchase includes online resources to further your practice: Online Question Bank: Create your own practice sets online with the same questions in GMAT Official Advance Questions to focus your studying on specific fundamental skills. Mobile App: Access your Online Question Bank through the mobile app to never miss a moment of practice. Study on-the-go and sync with your other devices. Download the Online Question Bank once on your app and work offline. This product includes: print book with a unique access code and instructions to the Online Question Bank accessible via your computer and Mobile App.
| Author | : Del Vecchio, Gene |
| Publisher | : Pelican Publishing |
| Total Pages | : 280 |
| Release | : 2003-09-30 |
| Genre | : Business & Economics |
| ISBN | : 9781455601288 |
By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status: the toy's unique satisfaction of children�s emotional needsthe toy's acceptance among parents and unique fulfillment of their needsthe toy's perfect alignment with significant historical events or social trendsthe toy's ability to reinvent itselfthe toy's employment of inspiring, playful marketing and, sometimes, the toy�s serendipitous rendezvous with powerful, random events The Blockbuster Toy! How to Invent the Next BIG Thing also sheds light on the definition of what it means to be a toy in today�s world. From traditional toys, to foods, to multi-player on-line games, to the importance of story and Hollywood studio alliances, Del Vecchio casts a broad net and explains, in ways that marketers can learn from and interested readers will find amazingly insightful, how playthings become pop culture. Readers will learn here the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing theirproducts. Six chapters discuss blockbuster marketing strategies, all designed tohelp toy-industry professionals ignite te smiles that can make their careers.
| Author | : Mark Stefanick |
| Publisher | : Trafford Publishing |
| Total Pages | : 138 |
| Release | : 2003 |
| Genre | : History |
| ISBN | : 1412005272 |
Beat out Straight A students · Add quality achievements on your resume · Obtain valuable character references · Save yourself from what could be a lifetime of frustration in a job or industry that does not meet your expectations · Volunteer smarter, not HARDER and do some problem BASHING! · You deserve a copy of this book! "If you're serious about landing a career and being successful, then make sure to read this book. Every school in America should make this book mandatory reading for their students!" - James Malinchak, Contributing Editor Best-Selling Book CHICKEN SOUP FOR THE COLLEGE SOUL Project Sledgehammer, a project of Career Volunteering is a mix of inspiration, motivation, personal stories & goal setting guidelines that offers young adults Career Volunteering opportunities in pursuit of "self-directing" their lives and maximizing their career potential. "Project Sledgehammer is a unique opportunity every student should explore to decide on their field before graduating!" - Tanya Brown Nicole Brown Simpson's Youngest Sister Co-founder, Nicole Brown Charitable Foundation Professional Speaker: Specializing in Life Solution and Relationship Violence Prevention College Student Career Volunteers gain valuable real world experience, resume experience and important character references. If you have experience on their resume, aren't you more likely to get hired?! While doing Career Volunteer work pertaining to your curriculum, add a quality achievement to your resume and beat out students with higher grades! "How important is it for students to get internships, volunteer, or co-op, BEFORE they graduate? Basically, I believe it's more important than graduating with honors or at the top of your class. So, my advice to you is get an internship, volunteer, and/or co-op immediately, like Career Volunteering!" - Joe Martin, America's Top Motivational Professor Author of the Top Selling Books TRICKS OF THE GRADE DECIDE OR DIE: Mastering The Five Most Critical Decisions Of Your Life With all of the negativity bearing down on young adults these days, Stefanick's first book captures why America's youth should contribute and make a difference in their college and hometown communities. Many Career Volunteering opportunities actually save lives. "Project Sledgehammer has DEPTH!" - "Extreme Mike" McKeller, Nationally Recognized Speaker Host: Emmy Nominated Adventure Shows that aired on PBS Mark's decided that involving young adults as everyday heroes with Project Sledgehammer can prod the human race to evolve ONE person at a time. Take a step into a larger world. Read this book & rally to a cause inspired by "FIGHT CLUB!"
