Marketing To The Changing Household
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Author | : Deborah Chambers |
Publisher | : Routledge |
Total Pages | : 220 |
Release | : 2016-04-14 |
Genre | : Social Science |
ISBN | : 1317246896 |
Media technologies have played a central role in shaping ideas about home life over the last two centuries. Changing Media, Homes and Households explores the complex relationship between home, householders, families and media technologies by charting the evolution of the media-rich home, from the early twentieth century to the present. Moving beyond a narrow focus on media texts, production and audiences, Deborah Chambers investigates the physical presence of media objects in the home and their symbolic importance for home life. The book identifies the role of home-based media in altering relationships between home, leisure, work and the outside world in the context of entertainment, communication and work. It assesses whether domestic media are transforming or reinforcing traditional identities and relations of gender, generation, class and migrancy. Mediatisation theory is employed to assess the domestication of media and media saturation of home life in the context of wider global changes. The author also develops the concept of media imaginaries to explain the role of public discourses in shaping changing meanings, values and uses of domestic media. Framed within these approaches, four chapters also provide in-depth case studies of the processes involved in media’s home adoption: early television design, family-centred video gaming, the domestication of tablet computers, and the shift from "smart homes" to today’s "connected" homes. This is an ideal text for students and researchers interested in media and cultural studies, communication, and sociology.
Author | : Richard R Wilk |
Publisher | : Routledge |
Total Pages | : 233 |
Release | : 2019-07-11 |
Genre | : Social Science |
ISBN | : 1000302245 |
This book focuses on the economic decisions that must be made in the household. It states that domestic activities are commonly grouped into two primary types, one having to do with social reproduction, the other with the production and consumption of foods.
Author | : Alden C. Manchester |
Publisher | : |
Total Pages | : 12 |
Release | : 1991 |
Genre | : Consumers |
ISBN | : |
Author | : |
Publisher | : John Wiley & Sons |
Total Pages | : 418 |
Release | : |
Genre | : |
ISBN | : 1394162723 |
Author | : Philip Kotler |
Publisher | : Pearson Higher Education AU |
Total Pages | : 743 |
Release | : 2015-05-20 |
Genre | : Business & Economics |
ISBN | : 1486001777 |
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Dr. Nilesh Rameshchandra Berad |
Publisher | : Thakur Publication Private Limited |
Total Pages | : 176 |
Release | : 2023-11-01 |
Genre | : Education |
ISBN | : 9357550186 |
Buy Basics of Marketing e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author | : Daniel Padgett |
Publisher | : John Wiley & Sons |
Total Pages | : 370 |
Release | : 2021-05-18 |
Genre | : Business & Economics |
ISBN | : 1119690617 |
Applied Marketing, 2e combines solid academic theory and practitioner experience to help students master the core concepts, gain experience applying marketing principles, and understand how top marketers operate in today's business world. By bridging the gap between marketing principles taught in the classroom and those applied by business professionals, Dan Padgett and Andrew Loos, an academic and an agency owner, offer students an insider's perspective on marketing principles. In addition, this course promotes student-centered learning with an entire chapter dedicated to marketing metrics (Chapter 13) and integrates a continuing case study on a socially conscious company, This Saves Lives, to help students apply their knowledge and develop their critical thinking skills.
Author | : Gary Armstrong |
Publisher | : Pearson UK |
Total Pages | : 1027 |
Release | : 2019 |
Genre | : Marketing |
ISBN | : 1292200650 |
La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."
Author | : Jeff Fromm |
Publisher | : AMACOM |
Total Pages | : 220 |
Release | : 2013-07-10 |
Genre | : Business & Economics |
ISBN | : 0814433235 |
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.