Marketing To An Aging Population
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| Author | : Aimee Drolet |
| Publisher | : Routledge |
| Total Pages | : 381 |
| Release | : 2020-10-01 |
| Genre | : Psychology |
| ISBN | : 1000202615 |
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
| Author | : Florian Kohlbacher |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 514 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 3540753303 |
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
| Author | : George P. Moschis |
| Publisher | : Springer Nature |
| Total Pages | : 352 |
| Release | : 2022-10-06 |
| Genre | : Business & Economics |
| ISBN | : 3031130979 |
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
| Author | : Aimee Drolet |
| Publisher | : Routledge |
| Total Pages | : 324 |
| Release | : 2011-01-11 |
| Genre | : Business & Economics |
| ISBN | : 1136980180 |
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research on how aging consumers behave, make decisions, and choose in the marketplace. The book takes stock of what is known, identifies gaps and open questions, and outlines an agenda for future research. It covers topics from the individual to the societal level of analysis.
| Author | : Institute of Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 192 |
| Release | : 2010-11-29 |
| Genre | : Medical |
| ISBN | : 0309158834 |
Does a longer life mean a healthier life? The number of adults over 65 in the United States is growing, but many may not be aware that they are at greater risk from foodborne diseases and their nutritional needs change as they age. The IOM's Food Forum held a workshop October 29-30, 2009, to discuss food safety and nutrition concerns for older adults.
| Author | : Bayar, Yilmaz |
| Publisher | : IGI Global |
| Total Pages | : 383 |
| Release | : 2021-06-25 |
| Genre | : Social Science |
| ISBN | : 1799873293 |
The increases in global wealth and the developments in the field of health have led to decreases in mortality rates, increases in life expectancy, and decreases in fertility rate, leading to a population that is rapidly consisting more and more of older individuals. The demographic changes affect nearly all parts of society including economics, education, health, social security systems, socio-cultural activities, and more. Thus, it is essential to study the impacts that an aging population will have on society. The Handbook of Research on Economic and Social Impacts of Population Aging analyzes the economic and social impacts of population aging from a multidisciplinary perspective. Covering topics such as life expectancy, social welfare, health, social security, and more, this book is essential for social scientists, sociologists, demographers, economists, medical professionals, government officials, policymakers, professionals, researchers, managers, students, and academicians looking to understand the effects of an aging population on modern society.
| Author | : Institute of Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 558 |
| Release | : 1996-03-27 |
| Genre | : Medical |
| ISBN | : 0309175704 |
Hospitals and nursing homes are responding to changes in the health care system by modifying staffing levels and the mix of nursing personnel. But do these changes endanger the quality of patient care? Do nursing staff suffer increased rates of injury, illness, or stress because of changing workplace demands? These questions are addressed in Nursing Staff in Hospitals and Nursing Homes, a thorough and authoritative look at today's health care system that also takes a long-term view of staffing needs for nursing as the nation moves into the next century. The committee draws fundamental conclusions about the evolving role of nurses in hospitals and nursing homes and presents recommendations about staffing decisions, nursing training, measurement of quality, reimbursement, and other areas. The volume also discusses work-related injuries, violence toward and abuse of nursing staffs, and stress among nursing personnelâ€"and examines whether these problems are related to staffing levels. Included is a readable overview of the underlying trends in health care that have given rise to urgent questions about nurse staffing: population changes, budget pressures, and the introduction of new technologies. Nursing Staff in Hospitals and Nursing Homes provides a straightforward examination of complex and sensitive issues surround the role and value of nursing on our health care system.
| Author | : Danan Gu |
| Publisher | : Springer |
| Total Pages | : 5507 |
| Release | : 2021-11-03 |
| Genre | : Family & Relationships |
| ISBN | : 9783030220082 |
This eight-volume encyclopedia brings together a comprehensive collection of work highlighting established research and emerging science in all relevant disciplines in gerontology and population aging. It covers the breadth of the field, gives readers access to all major sub-fields, and illustrates their interconnectedness with other disciplines. With more than 1300 cross-disciplinary contributors—including anthropologists, biologists, economists, psychiatrists, public policy experts, sociologists, and others—the encyclopedia delves deep into key areas of gerontology and population aging such as ageism, biodemography, disablement, longevity, long-term care, and much more. Paying careful attention to empirical research and literature from around the globe, the encyclopedia is of interest to a wide audience that includes researchers, teachers and students, policy makers, (non)governmental agencies, public health practitioners, business planners, and many other individuals and organizations.
| Author | : Hal Kendig |
| Publisher | : ANU Press |
| Total Pages | : 339 |
| Release | : 2016-10-21 |
| Genre | : Social Science |
| ISBN | : 1760460672 |
This volume provides evidence from many of Australia’s leading scholars from a range of social science disciplines to support policies that address challenges presented by Australia’s ageing population. It builds on presentations made to the 2014 Symposium of the Academy of the Social Sciences in Australia. The material is in four parts: Perspectives on AgeingPopulation Ageing: Global, regional and Australian perspectivesImproving Health and WellbeingResponses by Government and Families/Individuals ‘The Academy of the Social Sciences in Australia sees this volume as a major contribution to improving our understanding of Australia’s population ageing. Social science research in this area truly underpins our ability as a nation to manage such demographic change, and its consequences for the economy and society. Such knowledge helps ensure that our citizens can live even better lives.’ — Glenn Withers, President, ASSA ‘It is fantastic that Australians are living longer and healthier lives but we need to address these demographic changes.’ — The Hon Joe Hockey MP, 2015 Intergenerational Report
| Author | : Miriam Mennen |
| Publisher | : GRIN Verlag |
| Total Pages | : 53 |
| Release | : 2010-03 |
| Genre | : Business & Economics |
| ISBN | : 3640570219 |
Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84% - A, University of Sunderland, course: Marketing Strategy, language: English, abstract: Due to the world's demographic development towards an increasing aging population, various richer economies experience major changes influencing the specific industries. This report will illustrate the implications of these changes, with particular reference to the population over the age of 65, on the pharmaceutical and the tourism industry from a marketing point of view. Examples will be drawn from the US, the UK, Germany and Japan as they are highly affected by the changing demographics. The main purpose of the report is among others to outline significant impacts on the micro and macro environment, relating to the mentioned industries. Furthermore, the implications on the particular marketing strategies will be evaluated in order to solve potential problems with their implementation. Finally, recommendations will be given on how to overcome these problems and difficulties.
