Marketing Shares Sharing Markets
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| Author | : J. Blomberg |
| Publisher | : Springer |
| Total Pages | : 266 |
| Release | : 2015-12-04 |
| Genre | : Business & Economics |
| ISBN | : 0230361625 |
This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.
| Author | : Maria T. Bailey |
| Publisher | : Prima Lifestyles |
| Total Pages | : 310 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : |
Bailey examines the viable idea that moms are a separate and distinct group that responds to different stimuli. This book uncovers the critical components necessary for eliciting the desired response from marketing to moms and explains how to gain tangible results.
| Author | : Nicolas Pujol |
| Publisher | : Pujol Enterprises LLC |
| Total Pages | : 134 |
| Release | : 2011-03-08 |
| Genre | : Business & Economics |
| ISBN | : 1456355953 |
The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.
| Author | : A. Sulthan |
| Publisher | : Prabhat Prakashan |
| Total Pages | : 451 |
| Release | : 2023-06-18 |
| Genre | : Reference |
| ISBN | : |
Informative Dictionary Series Part 3: This collection includes two informative dictionaries on different subjects. The anthology features "Dictionary of Economics" and "Share Market Dictionary". These dictionaries are likely to be valuable reference guides for individuals interested in understanding economic concepts and terms related to the stock market and trading. Key Aspects of the Book "Dictionary of Economics": Economic Terminology: "Dictionary of Economics" likely encompasses a wide range of terms, theories, and concepts related to economics. Explanation of Economic Concepts: The dictionary may provide clear explanations of various economic principles, models, and policies. Comprehensive Coverage: Readers can expect to find a comprehensive collection of economic terms and definitions for easy reference. Key Aspects of the Book "Share Market Dictionary": Stock Market Terminology: "Share Market Dictionary" likely covers a broad spectrum of terms and jargon used in the stock market and trading. Investment and Trading Concepts: The dictionary may include explanations of various investment strategies, trading techniques, and financial instruments. Quick Reference Guide: Readers can expect to quickly find definitions and explanations of share market terms while navigating the complexities of stock market transactions. The author, A. Sulthan, is likely an expert in the field of economics and finance. Through the creation of these informative dictionaries, they aim to provide readers with a comprehensive understanding of economic concepts and share market terminology.
| Author | : Pb Epublisher |
| Publisher | : Pb Epublisher |
| Total Pages | : 54 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
To the knowledgeable, the stock market can offer fantastic wealth. Equally, it can ruin the ignorant and mindless “tip-investors.” Based on the author’s extensive experience and investing expertise, this book takes you by the hand and acquaints you with the market and its ways — and shows you how to invest in shares wisely, avoid the various market pitfalls, and grow wealthy.
| Author | : Lee G. Cooper |
| Publisher | : Springer |
| Total Pages | : 304 |
| Release | : 2011-10-17 |
| Genre | : Business & Economics |
| ISBN | : 9789400926820 |
Foreword In April1971, Los Angeles and its satellite cities were treated to one of its least interesting and least publicized elections in years. Nothing seemed to be hotly contested. A few Los Angeles city councilmen were up for reelection as were some members of the Board of Ed ucation and the Board of Trustees of the Community Colleges. - Nakanishi, Cooper and Kassarjian [1974] Our colleague, Professor Harold H. Kassarjian, ran for one of the seats on the Board of Trustees and received 17,286 votes. While he lost the election, he had collected the data which he felt characterized voting in such /ow-invo/vement cases. He asked us to join him in writing a follow-up to a study of a similar election which had been published the previous faU in Public Opinion Quarter/y. Neither of us was content with the methods and models used in the prior study. Shares are different than other criteria, be they vote shares, market shares or retail stores' shares of customers. Different methods are needed to reflect their special nature. And thus began a research collaboration, running 17 years, so far. Though our combined research efforts have covered diverse areas of consumer choice behavior, in recent years we carne to the realization that our models and analytical methods might be very profitably employed in the analysis of market-share figures for consumer products.
| Author | : Neil Bendle |
| Publisher | : FT Press |
| Total Pages | : 710 |
| Release | : 2020-08-23 |
| Genre | : Business & Economics |
| ISBN | : 0136755313 |
Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.
| Author | : Dr. G. S. Lodhi |
| Publisher | : Horizon Books ( A Division of Ignited Minds Edutech P Ltd) |
| Total Pages | : 111 |
| Release | : 2017-11-01 |
| Genre | : Business & Economics |
| ISBN | : 9386369524 |
This book “Performance Evaluation of Equity Share Market” blends the core concepts and theories of Equity Share Market. It covers a wide range of topics such as overview of Equity Shares, Preference shares and their differences, Share Market, Stock Exchange, Online Trading and Financial Instruments etc.
| Author | : Mahesh Chandra Kaushik |
| Publisher | : Prabhat Prakashan |
| Total Pages | : 96 |
| Release | : 2021-01-01 |
| Genre | : Biography & Autobiography |
| ISBN | : 9353223709 |
About the book In the book that is in your hands, famous writer Mahesh Chandra Kaushik has attempted to explain the share market right from its ABC up to option trading by means of a story. The book contains the essence of his 12 years of experience in share market. If you go through every page of this book with full attention, you would start treating share market as a child’s play irrespective of your level of inexperienced now. This whole story is closely linked and hence, you would have to read the entire book right from the first page up to the last page; if you hurry up or skip and jump over to subsequent chapters, it is likely that you may be deprived of the benefits of knowledge that this book would otherwise provide. Hence, please patiently read and understand the book from cover to cover. In that case, definitely it wouldn’t take time for you to reach the pinnacle of share market. Abdul’s Journey from Zero to Hero in the Share Market by Mahesh Chandra Kaushik is an insightful book that tells the story of Abdul's transformation from a novice to a successful investor in the stock market. It offers valuable lessons in stock market investing and financial literacy. Key Aspects of the Book "Abdul’s Journey from Zero to Hero in the Share Market": 1. Inspirational Story: The book presents an inspirational journey of an individual who achieves success in the stock market through learning and determination. 2. Stock Market Lessons: Readers can gain practical insights into stock market investing, including strategies, risks, and rewards. 3. Financial Literacy: The book promotes financial literacy and empowers readers to make informed investment decisions. Mahesh Chandra Kaushik is the author of this book, which aims to educate and motivate readers to embark on their own successful journey in the stock market.
| Author | : Alice De Jonge |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 323 |
| Release | : 2008-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1848442785 |
Using detailed case studies of the first nine mainland Chinese companies to be listed on the Hong Kong stock exchange (1993 94), Alice de Jonge examines the evolution of corporate governance law and culture in China s H-share market. A story emerges not of tensions between ideas of corporate governance from two different legal systems Hong Kong vs. mainland Chinese nor about legal convergence as China adopts concepts from Anglo-American jurisdictions. Rather, it is a story of individual firms being pragmatic in mediating the different agendas of state-agencies that own or control them. Corporate Governance and China s H-Share Market looks at corporate governance in a cross-border context is unique in providing a detailed understanding of China s H-share market reveals why a beer company was the first ever Chinese firm to be listed overseas. This fascinating work will appeal to postgraduate students and scholars of corporate governance, Asian law and legal systems and Asian business, as well as Chinese scholars more generally. Professionals such as law practitioners working in Chinese law will also find the book of interest.
