Marketing Public Transit

Marketing Public Transit
Author: Chris Lovelock
Publisher: Praeger
Total Pages: 248
Release: 1987-11-17
Genre: Business & Economics
ISBN:

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Transit Advertising Revenue

Transit Advertising Revenue
Author: Beverly R. Silverberg
Publisher: Transportation Research Board
Total Pages: 68
Release: 1998
Genre: Transportation
ISBN: 9780309061216

Offers information from selected North American and other transit agencies about the existing environment for advertising on transit property and describes agency experiences. It also explores innovative revenue-generating practices.

Uses of Social Media in Public Transportation

Uses of Social Media in Public Transportation
Author: Susan Bregman
Publisher: Transportation Research Board
Total Pages: 66
Release: 2012
Genre: Local transit
ISBN: 0309223571

TRB’s Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.

Understanding how to Motivate Communities to Support and Ride Public Transportation

Understanding how to Motivate Communities to Support and Ride Public Transportation
Author: Mindy Rhindress
Publisher: Transportation Research Board
Total Pages: 92
Release: 2008
Genre: Local transit
ISBN: 030909917X

TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.

A Handbook

A Handbook
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
Total Pages: 212
Release: 1998
Genre: Transportation
ISBN: 9780309062688

Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.

Human Transit

Human Transit
Author: Jarrett Walker
Publisher: Island Press
Total Pages: 256
Release: 2012-07-29
Genre: Transportation
ISBN: 1610911741

Public transit is a powerful tool for addressing a huge range of urban problems, including traffic congestion and economic development as well as climate change. But while many people support transit in the abstract, it's often hard to channel that support into good transit investments. Part of the problem is that transit debates attract many kinds of experts, who often talk past each other. Ordinary people listen to a little of this and decide that transit is impossible to figure out. Jarrett Walker believes that transit can be simple, if we focus first on the underlying geometry that all transit technologies share. In Human Transit, Walker supplies the basic tools, the critical questions, and the means to make smarter decisions about designing and implementing transit services. Human Transit explains the fundamental geometry of transit that shapes successful systems; the process for fitting technology to a particular community; and the local choices that lead to transit-friendly development. Whether you are in the field or simply a concerned citizen, here is an accessible guide to achieving successful public transit that will enrich any community.