Marketing Practico Del Turismo
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Author | : Carlos Montenegro |
Publisher | : Springer Nature |
Total Pages | : 388 |
Release | : 2024-01-03 |
Genre | : Technology & Engineering |
ISBN | : 3031437330 |
This book presents advances in the research of various entities in the world, which are working on the application of technology or management in tourism. Indeed, one of the sectors hardest hit by the pandemic was tourism, likewise one of the post-pandemic effects is the rapid recovery of the sector, but more importantly is the great innovation that has occurred in marketing strategies for tourism using technology and applying management strategies not only to be more profitable but to have the best customer satisfaction. The book is aimed at the general public that seeks to innovate, learn from lessons learned and establish a knowledge base in mechanisms that apply technology or management in tourism, with the aim of improving the experience of all those involved in the business chain. This compendium aims to share all those great experiences and researches in the areas of: Managements, Tourism, Marketing strategies in Management, Tourism and Technology, Technology, Applied Computer Science, Artificial Intelligence, Business Administration, Cloud Computing, Educational Management, Finance, Insurance and Services Management, Health Tourism, Human Resource Management, Information Systems Planning and Management, Information Technologies in Tourism, Internet Technology, Knowledge Management, Management of Supply Chain and Logistics, Marketing Innovation, Robotics, Strategic Management Innovation, Sustainability Management, Technical Economy Management, Technical Innovation and Management, Technology in Tourism and Tourist Experience, Tourism Industry and Ecology, Tourism Management, a total of 77 research projects and many spaces and relationships between researchers to collaborate in the advancement of science are presented.
Author | : Noemí Wallingre |
Publisher | : |
Total Pages | : 260 |
Release | : 1998 |
Genre | : Travel |
ISBN | : |
Author | : Fernanda Cravidão |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 365 |
Release | : 2020-06-04 |
Genre | : Business & Economics |
ISBN | : 1527554198 |
This book highlights the challenges and trends resulting from the relationship between tourist motivations, World Heritage Sites and local cultural uniqueness. With a special focus on Portugal and Brazil, several chapters refer to international cultural heritage experiences and destinations in Belgium, Cuba, Croatia, Italy, Japan, South Africa, Spain and Turkey. The volume shows that there is some crossover between tangible and intangible cultural heritage, and explores themes such as festivals and events, marketing, branding, sustainability, authenticity, preservation, wine tourism, ethnic tourism, religious tourism, literary tourism, museology and garden tourism. It will appeal to readers interested in tourism management, quality of the tourist offer, tourism heritage products, and characteristics of the tourism demand in the scope of cultural heritage.
Author | : |
Publisher | : |
Total Pages | : 990 |
Release | : 1999 |
Genre | : Catalogs, Publishers' |
ISBN | : |
Author | : Vanessa Ratten |
Publisher | : Routledge |
Total Pages | : 213 |
Release | : 2018-08-06 |
Genre | : Business & Economics |
ISBN | : 1351051326 |
To achieve progress in society and business practices, more entrepreneurship is needed to encourage action and enhance social capital in society, and transformational entrepreneurship may be the key. Transformational entrepreneurship offers a way of integrating sustainability practices whilst focusing on sustainable future trends. This book discusses how transformational entrepreneurship uses novel business practices to reduce inequality in the marketplace and how it transforms society through creative solutions that enable change. The book provides useful insight into better understanding this emerging concept.
Author | : Sebastian Aparicio |
Publisher | : MDPI |
Total Pages | : 304 |
Release | : 2021-01-25 |
Genre | : Business & Economics |
ISBN | : 3039437593 |
Entrepreneurship and intrapreneurship have become a vehicle that offers solutions for social, environmental, and economic problems. Even though the level of entrepreneurial activity and its diversity have been motivated through public policies, social support has also played an important role in encouraging people to think of entrepreneurship as a desirable career choice. This book brings together analyses of those elements required for entrepreneurial and intrapreneurial intention and action, which ultimately become important leverages of development. Chapters highlight the importance of rural, urban, university, organizational, and family environments for a bunch of intentions and behaviors such as green, sport, social, corporate, innovative, traditional, and gender entrepreneurship. This entrepreneurial diversity is translated into higher development through the empowerment of women, environmental consciousness, and efficient production. Policymakers, scholars, and practitioners can find different examples and cases useful for decision-making, learning, and practice in this book.
Author | : Korstanje, Maximiliano |
Publisher | : IGI Global |
Total Pages | : 276 |
Release | : 2017-07-12 |
Genre | : Business & Economics |
ISBN | : 1522527516 |
Mankind has been fascinated with and drawn to the macabre for many years. This is particularly evident in the growing popularity of dark tourism, which centers on locations known for death and suffering. Virtual Traumascapes and Exploring the Roots of Dark Tourism is a pivotal reference source featuring the latest scholarly research in which the rise of new technology platforms is not only changing tourism worldwide, but also facilitating the access to areas of war, mourning, and disaster. Including coverage on a number of topics such as sexual tourism, disaster recovery, and capitalism, this publication is ideally designed for academicians, researchers, and students seeking current research on concepts and methodologies of the dark tourism industry.
Author | : António Abreu |
Publisher | : Springer Nature |
Total Pages | : 652 |
Release | : 2020-11-19 |
Genre | : Technology & Engineering |
ISBN | : 9813342609 |
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Author | : Pinto, Patrícia |
Publisher | : IGI Global |
Total Pages | : 529 |
Release | : 2020-06-19 |
Genre | : Business & Economics |
ISBN | : 1799831574 |
Tourism is an economic and social phenomenon that is centered on a tourist’s experience and is dependent on the experiences that are co-created and provided to tourists. Tourism destination managers must understand what tourists perceive as engaging, intense, and memorable in order to remain successful. However, care must also be given to the residents’ perception of local tourism development and how it impacts their community. This is a fundamental aspect for tourism development since host communities that support tourism development tend to be more hospitable with tourists, which influences their satisfaction and loyalty. Moreover, the interaction with residents of host communities is a crucial component of the quality of the tourist experience, contributing to the long-term success and sustainability of destinations. The The Handbook of Research on Resident and Tourist Perspectives on Travel Destinations is a collection of innovative research that examines travel destinations from the resident and tourist perspectives in order to better support and inform the tourism development process and to make the destinations attractive to visitors while at the same time contributing to resident quality of life and happiness. While highlighting topics including sustainable development, hotel management, and customer satisfaction, this book is ideally designed for government officials, tour developers, travel agencies, brand managers, advertising agencies, restaurateurs, public administrators, hotel managers, tourist industry professionals, academicians, researchers, and students.
Author | : |
Publisher | : |
Total Pages | : 1454 |
Release | : 1999 |
Genre | : English newspapers |
ISBN | : |
"A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.