Marketing Plan Para Emprendedores
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Author | : Gary Armstrong |
Publisher | : Pearson Educación |
Total Pages | : 686 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author | : Javier Fernández Aguado |
Publisher | : Editorial Almuzara |
Total Pages | : 227 |
Release | : 2012-03 |
Genre | : Business & Economics |
ISBN | : 8483561743 |
Javier Fernández Aguado expone las recomendaciones más prácticas y eficaces para abordar con acierto la creación de empresas.
Author | : Oscar Horacio Cariola |
Publisher | : Nobuko |
Total Pages | : 139 |
Release | : 2003 |
Genre | : Entrepreneurship |
ISBN | : 9872050198 |
Author | : Esther Santamaria Iglesias |
Publisher | : Routledge |
Total Pages | : 305 |
Release | : 2008-06-03 |
Genre | : Computers |
ISBN | : 1134132204 |
En Activo is a contemporary course which provides students with a structured development of written and spoken business language skills, focusing on real business people and situations from all over the Spanish-speaking world. The book consists of twenty chapters that incorporate contextual information on the business environment of Spain and Latin America, role-plays, illustrative dialogues, dedicated written exercises, relevant grammar instruction, practical communicative exercises, up-to-date practical advice, model items of written and spoken business protocol, and links to numerous carefully-selected and integrated websites. Each chapter is structured as follows: -Le Presento a...: introduction of the central individual and their working life -Escuche, por favor: extensive listening exercises and accompanying activities -Recuerde que...: grammar revision and communicative exercises -Para saber más: deepens knowledge about Spanish and Latin-American business culture and etiquette -Así se hace: hands-on section practising business situations and day-to-day tasks -¿Sabe navegar?: practices web research and web etiquette. Each fifth chapter is a revision chapter, which puts the acquired knowledge in practice via discussion groups, presentations and debates. The supporting website at www.enactivo.info features additional web and learning resources and exercises. An audio CD containing all interviews and listening comprehension exercises is available separately. At the end of this course the student will have a sound knowledge of the Spanish speaking business world and the language skills required to put this knowledge in practice.
Author | : Planeta Windmills |
Publisher | : Lulu.com |
Total Pages | : 208 |
Release | : 2014-09-10 |
Genre | : Self-Help |
ISBN | : 1312454245 |
No, en realidad este libro "te busca" a ti, y ahora lo tienes en tus manos, oro puro! Este texto encierra grandes secretos para liberarte de las ataduras que te han aprisionado siempre y que no te han permitido triunfar en tu vida como tu verdaderamente quisieras. Odio, resentimiento, procastrinacion, flojera, fatiga cronica, depresion, economia precaria, critica, condena, relaciones interpersonales fallidas, negocios que se han caido; todas estas cuestiones son producto de lo mismo: bloqueos internos. Bloqueos en tu mente subconsciente, originados y arraigados desde el mismo instante en que fuiste concebido y que yacen en lo mas profundo de tu ser. Pero lo mas grave del asunto es no darse cuenta de ello! y vivir una existencia mediocre en todo aspecto, culpando al gobierno, a tus competidores, a tu pareja, a tus amigos, a los bancos y banqueros, al pais mismo, etc.
Author | : Del Pino, Ariana Daniela |
Publisher | : IGI Global |
Total Pages | : 340 |
Release | : 2020-11-06 |
Genre | : Education |
ISBN | : 1799849317 |
As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Author | : Roberto Luna |
Publisher | : Editorial Almuzara |
Total Pages | : 114 |
Release | : 2011-09 |
Genre | : Business & Economics |
ISBN | : 8483566095 |
Desde ocho ángulos diferentes y a través de monólogos, historias y experiencias el autor explica cómo desarrollar el talento, algo básico tanto para las empresas como para los profesionales. Con un lenguaje ameno y un estilo sencillo y directo, el autor ofrece todas las claves necesarias para el desarrollo del talento en sus ocho vertientes fundamentales, tales como el liderazgo de equipos, la inteligencia emocional, el emprendimiento, las habilidades comerciales y orientación al cliente o la empleabilidad para quienes quieren mejorar su puesto de trabajo o encontrar empleo.
Author | : Sadler-Smith, Eugene |
Publisher | : Editorial UOC |
Total Pages | : 178 |
Release | : 2017-03-04 |
Genre | : Psychology |
ISBN | : 8491165754 |
Como líder, directivo, empleado o ciudadano, tu activo más valioso no está encerrado en una caja de seguridad de un banco, ni en ladrillos y cemento, ni en el balance de una compañía; se guarda en un lugar mucho más seguro aunque bastante frágil, tu cabeza, y es una cartera de valores gemelos: tu mente analítica y tu mente intuitiva
Author | : Saiz-Alvarez, Jose Manuel |
Publisher | : IGI Global |
Total Pages | : 465 |
Release | : 2019-04-26 |
Genre | : Business & Economics |
ISBN | : 1522589406 |
Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
Author | : Olaf Kuhlke |
Publisher | : Eburon Uitgeverij B.V. |
Total Pages | : 364 |
Release | : 2015-06-12 |
Genre | : Business & Economics |
ISBN | : 9059729900 |
In recent years, the global creative economy has experienced unprecedented growth. Considerable research has been conducted to determine what exactly the creative economy is, what occupations are grouped together as such, and how it is to be measured. Organizations on various scales, from the United Nations to local governments, have released ‘creative’ or ‘cultural’ economy reports, developed policies for creative urban renewal, and directed attention to creative placemaking – the purposeful infusion of creative activity into specific urban environments. Parallel to these research and policy interests, academic institutions and professional organizations have begun a serious discussion about training programs for future professionals in the creative and cultural industries. We now have entire colleges offering undergraduate and graduate programs, leading to degrees in arts management, arts entrepreneurship, cultural management, cultural entrepreneurship or cultural economics. And many professional organizations offer specialized training and certificates in cultural heritage, museums studies, entertainment and film. In this book, we bring together over fifty scholars from across the globe to shed light on what we collectively call ‘cultural entrepreneurship’ – the training of professionals for the creative industries who will be change agents and resourceful visionaries that organize cultural, financial, social and human capital, to generate revenue from a cultural and creative activity. Part I of this volume begins with the observation that the creative industries - and the cultural entrepreneurship generated within them - are a global phenomenon. An increasingly mobile, international workforce is moving cultural goods and services across national boundaries at unprecedented rates. As a result, the education of cultural professionals engaged in global commerce has become equally internationalized. Part II looks into the emergence of cultural entrepreneurship as a new academic discipline, and interrogates the theoretical foundations that inform the pedagogy and training for the creative industries. Design thinking, humanities, poetics, risk, strategy and the artist/entrepreneur dichotomy are at the heart of this discussion. Part III showcases the design of cultural entrepreneurship curricula, and the pedagogies employed in teaching artists and culture industry specialists. Our authors examine pedagogy and curriculum at various scales and in national and international contexts, from the creation of entire new schools to undergraduate/graduate programs. Part IV provides case studies that focus on industry- or sector-specific training, skills-based courses (information technology, social media, entrepreneurial competitions), and more. Part V concludes the book with selected examples of practitioner training for the cultural industries, as it is offered outside of academia. In addition, this section provides examples of how professionals outside of academia have informed academic training and course work. Readers will find conceptual frameworks for building new programs for the creative industries, examples of pedagogical approaches and skillsbased training that are based on research and student assessments, and concrete examples of program and course implementation.