Taxmann's Marketing Management | Text & Cases – Exhaustive treatise to understand Indian Marketing through simplistic and lucid language with examples, exercises, and projects

Taxmann's Marketing Management | Text & Cases – Exhaustive treatise to understand Indian Marketing through simplistic and lucid language with examples, exercises, and projects
Author: Dr Tapan K Panda
Publisher: Taxmann Publications Private Limited
Total Pages: 47
Release: 2022-09-15
Genre: Education
ISBN: 9356222215

This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors: • Opening up of the Indian economy in the 90s • Entry of multinational companies across industries • Indian information technology space, leading the global change in the digital revolution The Present Publication is the 3rd Edition, authored by Dr. Tapan K Panda, with the following noteworthy features: • [Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book tries to explain the subject matter through realistic and practical examples. • [Student-Oriented Book] This book has been developed keeping in mind the following factors: o Interaction of the author/teacher with thousands of students from different students of business schools across the globe o Shaped by the author/teacher's experience of teaching the subject matter to varying levels for more than three decades o Reactions and responses of students have also been incorporated at different places in the book • [Vivid Examples of Marketing Practice in India] The author blends marketing concepts with Indian examples so that the students can find immediate relevance to the Indian marketing environment • [Practical Application & On-field Projects] including internet-based project exercises and case studies to supplement conceptual inputs • [Unique Conceptual & Application Questions] on Indian Marketing The Book has 30 chapters divided into 8 Divisions. • Almost all the chapters end with Conclusion, Key Terms, Conceptual Questions, Application Questions, Projects, Web Assignments, Chapter End Cases etc. • Division 1 is about Introduction to Marketing. This division is divided into two chapters which are: o Introduction to Marketing o Creating & Delivering Customer Values • Division 2 describes Marketing Planning Process. This division is divided into four Chapters which are: o Marketing Planning o Demand Measurement & Forecasting o Managing Information System & Marketing Research o The Environment for Marketing Decision • Division 3 covers Consumer Behaviour & STP. This division consists of three chapters, which are: o Consumer Behaviour o Organizational Buyer Behaviour o Market Segmentation, Targeting & Positioning • Division 4 dealt with Marketing Mix-product & Services. This division is divided into six chapters which are: o Managing the Product o The Marketing of Services o Management of New Product Development Process o Managing the Product Life Cycles o Managing Brands o Managing Packaging & Support Services • Division 5 describes Marketing Mix-Pricing. This division is divided into two chapters which are: o Developing Pricing Strategies & Programs o Pricing Applications • Division 6 dealt with Marketing Mix-Place. This division is divided into three chapters which are: o Managing Marketing Channels o Management of Logistics & Physical Distribution o Retail Management • Division 7 describes Marketing Mix-Promotion. This division is divided into six chapters which are: o Integrated Marketing Communication (IMC) o Advertising Management o Sales Promotion Management o Publicity & Public Relations o Sales Management o Direct Marketing • Division 8 is mainly devoted to Contemporary Issues in Marketing. This division is divided into four chapters which are: o Marketing Organizations o Rural Marketing o High Technology Product Marketing o Digital Marketing

Marketing Management:Global Perspective Indian Context

Marketing Management:Global Perspective Indian Context
Author: Ramaswamy
Publisher: Macmillan
Total Pages: 916
Release: 2009-02
Genre: Marketing
ISBN: 9780230637290

FONT COLOR= FF0000 Winner of the First Prize of the FIP Awards for Excellence in Book Production 2009/FONT COLOR A Transformational Text on Marketing. . . Presents Marketing in an Altogether New Perspective Today, Marketing needs a

Marketing Management

Marketing Management
Author: Greg W. Marshall
Publisher:
Total Pages: 0
Release: 2022
Genre: Marketing
ISBN: 9781260381917

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--

Marketing Management

Marketing Management
Author: S.H.H. Kazmi
Publisher: Excel Books India
Total Pages: 728
Release: 2007
Genre: Business & Economics
ISBN: 9788174465429

Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.

Ethics in Marketing

Ethics in Marketing
Author: Patrick E. Murphy
Publisher: Taylor & Francis
Total Pages: 213
Release: 2016-12-13
Genre: Business & Economics
ISBN: 1317235657

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.