Marketing Management 2nd Edition
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Author | : Arun Kumar & N. Meenakshi |
Publisher | : Vikas Publishing House |
Total Pages | : 969 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 8125942599 |
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Author | : Geoffrey Lancaster |
Publisher | : Routledge |
Total Pages | : 764 |
Release | : 2017-08-24 |
Genre | : Business & Economics |
ISBN | : 1351709070 |
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Author | : Greg W. Marshall |
Publisher | : |
Total Pages | : 0 |
Release | : 2022 |
Genre | : Marketing |
ISBN | : 9781260381917 |
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Author | : Alan Zimmerman |
Publisher | : Routledge |
Total Pages | : 683 |
Release | : 2013-04-12 |
Genre | : Business & Economics |
ISBN | : 1135079676 |
Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly complex, often requiring a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted in a global context. However all textbooks are region-specific—except this one. This textbook takes a global viewpoint, with an international author team and cases from across the globe. Other unique features of this excellent textbook include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics early in the text; detailed review of global B2B services marketing, trade shows and market research; This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Author | : David Gilbert |
Publisher | : Pearson Education India |
Total Pages | : 476 |
Release | : 2003-09 |
Genre | : Marketing |
ISBN | : 9788177588255 |
Author | : Christie L. Nordhielm |
Publisher | : John Wiley & Sons |
Total Pages | : 434 |
Release | : 2014-01-07 |
Genre | : Business & Economics |
ISBN | : 1118014553 |
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
Author | : Rochelle Grayson |
Publisher | : John Wiley & Sons |
Total Pages | : 386 |
Release | : 2021-06-21 |
Genre | : |
ISBN | : 1119713269 |
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Author | : Kiefer Lee |
Publisher | : Oxford University Press, USA |
Total Pages | : 0 |
Release | : 2009 |
Genre | : Export marketing |
ISBN | : 9780199239429 |
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Author | : Peter Mudie |
Publisher | : Routledge |
Total Pages | : 315 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 0750635940 |
This 2nd edition provides a highly accessible perspective on the management and marketing services. In particular, service design and productivity are examined as well as more general topics such as implications for services in the future.
Author | : |
Publisher | : |
Total Pages | : |
Release | : 1995 |
Genre | : |
ISBN | : |