Finally! - A sales book for heart-centered entrepreneurs, coaches and consultants! Are you ready to build a purposeful and profitable business, through fulfilling and human-centered client relationships? Is selling hard, uncomfortable and draining to you? Are you tired of the 'always be closing' and sleazy car salesmen approach? You’re not alone. It is a revolution pushing up through the cracks of the conventional business world. A humane revolution. SELLING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who are interested in selling from the heart, with authenticity, empathy and kindness. This book gives you a roadmap to unlearn the traditional sales approach and find your way back to the way selling was always supposed to be: humane, gentle, and kind! Structured around three phases of transformation, BEING, KNOWING and DOING, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to: - ground yourself in your own worth and gently boost your sales confidence thanks to a newly gained perspective about sales - bring more of you to your sales, not some prescribed version of who you should be - get clear on your value and how it is different from what everyone else is offering - truly empathize with your clients by getting into their heads and learning about their 'anti-hero' - calculating the tangible and intangible value of your offering - revisiting your sales funnel and empowering your client with signposts - and finally ditching the sales script and instead designing your own gentle sales conversation Selling Like We're Human will help you get clients who become your raving fans, allow you to quit the hustle and instead build a sustainable long-term business ! "If there's a pioneer in sales, look no further, you've found her in Sarah Santacroce." -- Jay Magpantay, Founder of Authorjump "If you're an ethical and caring entrepreneur, this is the last book you'll ever need about sales. " --Annie Schuessler, Host of Rebel Therapist Podcast "Sarah Santacroce has done it again! She’s injected sanity and heart into the often heartless business realm of sales—just as she did with her previous book, Marketing Like We’re Human." --Penney Peirce, Author of Transparency, Leap of Perception, and Frequency