Marketing Internacional De Lugares Y Destinos
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Author | : Philip Kotler |
Publisher | : Pearson Educación |
Total Pages | : 396 |
Release | : 2006 |
Genre | : Industrial location |
ISBN | : 9789702608523 |
A diferencia de la mayoría de los libros de marketing, que ponen especial atención en productos y servicios, Marketing internacional de lugares y destinos tiene un enfoque especial para los interesados o responsables de promover lugares, con ejemplos enfocados a Latinoamérica. También permite comprender el alcance de las estrategias al respecto y los múltiples factores que infl uyen en el proceso de decisión de los clientes potenciales. Nos presenta ejemplos reales de lugares y destinos que no han sabido aprovechar sus recursos naturales ni su infraestructura para atraer a sus mercados meta, o bien, que han ignorado su posicionamiento. También se presentan casos de éxito, donde el posicionamiento es bastante claro, y sus estrategias, efectivas.
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 2628 |
Release | : 2011-05-31 |
Genre | : Business & Economics |
ISBN | : 1609605888 |
"This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in global business operations to ethics and communication strategies"--Provided by publisher.
Author | : Gasc¢-Hernandez, Mila |
Publisher | : IGI Global |
Total Pages | : 438 |
Release | : 2009-02-28 |
Genre | : Business & Economics |
ISBN | : 160566135X |
Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.
Author | : Kye-Sung (Kaye) Chon |
Publisher | : Editora Senac Rio |
Total Pages | : 346 |
Release | : 2020-08-05 |
Genre | : Business & Economics |
ISBN | : 8522116202 |
Hospitalidade: conceitos e aplicações apresenta um estudo completo não apenas para aqueles que buscam aprimorar seus conhecimentos, mas para todos que desejam se familiarizar com o mundo da hospedagem, dos alimentos e bebidas, de eventos, viagens e turismo, entre outros temas relacionados que compõem a indústria da Hospitalidade. A obra explora o mercado e o produto hoteleiro, incluindo seu passado e seu presente, apresenta estudos de caso, lista de siglas comumente utilizadas, sistemas de referência e de classificação, glossário, além de ajudar no desenvolvimento das habilidades de liderança tão importantes nessa área.
Author | : Tatnall, Arthur |
Publisher | : IGI Global |
Total Pages | : 2699 |
Release | : 2009-10-31 |
Genre | : Computers |
ISBN | : 1605669830 |
With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.
Author | : V. K. Narayanan |
Publisher | : Pearson |
Total Pages | : 536 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : |
This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout. Technology Environment; Processes Of Technology Change: Innovation And Diffusion; Technology And Competition; Process Innovation, Value Chains And Organization; Technology Intelligence; Technology Strategy: Collaborative Mode; Appropriation Of Technology; Deployment In New Products; Deployment Of Technology In The Value Chain; Organizing For Innovation; Intellectual Property Strategy; Project Valuation And Financing. For Chief Technology Officers; Directors of Technology, R&D, Product Development, Operations; Chief Information Officers.
Author | : Sue Beeton |
Publisher | : Channel View Publications |
Total Pages | : 284 |
Release | : 2005-01-01 |
Genre | : Business & Economics |
ISBN | : 9781845410148 |
Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however, it carries with it unique problems. This book explores the downside of the phenomenon.
Author | : Lonely Planet |
Publisher | : Lonely Planet |
Total Pages | : 219 |
Release | : 2019-10-22 |
Genre | : Travel |
ISBN | : 1788687027 |
This annual bestseller ranks the hottest, must-visit countries, regions, cities and best value destinations for 2020. Drawing on the knowledge and passion of Lonely Planet's staff, authors and online community, we present a year's worth of inspiration to take you out of the ordinary and into the unforgettable. As self-confessed travel geeks, we regularly ask ourselves: where are the best places in the world to visit right now? It's a very hotly contested topic at Lonely Planet and generates more discussion than any other. Best in Travel is our definitive answer. We also reveal how well-planned, sustainable travel can be a force for good: for the environment, for local people and for yourself - and include ways to help lower your carbon footprint and protect the areas you visit on your travels. Inside Best in Travel 2020, you'll discover: The top 10 countries, regions, cities and best value destinations The best new openings The best new places to stay The best new food experiences The best sustainable trips for families How to minimise your carbon footprint How to help local communities and businesses How to give back on your travels Hiking for meditation About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, on mobile, video and in 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.
Author | : C. Melber |
Publisher | : WHO |
Total Pages | : 154 |
Release | : 2004 |
Genre | : Medical |
ISBN | : |
On cover: IPCS International Programme on Chemical Safety. Published under the joint sponsorship of the United Nations Environment Programme, the International Labour Organization and the World Health Organization, and produced within the framework of the Inter-organization Programme for the Sound Management of Chemicals (IOMC)
Author | : |
Publisher | : IUCN |
Total Pages | : 12 |
Release | : 2002 |
Genre | : Convention on International Trade in Endangered Species of Wild Fauna and Flora |
ISBN | : 283170684X |
Use of and trade in wildlife is a fact of life for human society around the globe. Article IV of the CITES Convention requires that exporting countries restrict trade in Appendix II species to levels that are not detrimental either to species? survival, or to their role within the ecosystems in which they occur (known as the ?non-detriment finding?). Based on two workshops convened by IUCN to develop some pragmatic assistance for Scientific Authorities, this publication presents the background to the development of the non-detriment finding checklist and explains how the checklist itself is designed to work, in the hope that Scientific Authority staff will take and develop the parts of the approach that they find useful.