Marketing Inmobiliario En La Era Digital
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Author | : Jorge Hernandez |
Publisher | : |
Total Pages | : 224 |
Release | : 2019-08-21 |
Genre | : |
ISBN | : 9781687334220 |
La manera en la que compramos vivienda y cómo buscamos oportunidades de inversión ha cambiado de manera vertiginosa. El negocio inmobiliario tradicional se encuentra cada vez más limitado con los canales de venta tradicionales, las típicas ferias inmobiliarias, los portales de listado de viviendas o incluso los medios publicitarios tradicionales. La calidad de los contactos generados a través de estos medios va en decremento mientras que la inversión en captación aumenta cada vez más. Estamos viviendo una segunda época dorada en el sector inmobiliario y la cantidad de oportunidades gracias a la tecnología son casi ilimitadas, pero dichas oportunidades no están a la vista de todo empresario del sector. Solamente los empresarios más visionarios y con mayor capacidad de adoptar las nuevas tecnologías en su negocio, sacarán partido a esta situación. Este libro va dirigido al empresario inmobiliario. Si no tienes un negocio en el sector, ya sea una inmobiliaria, una promotora o una constructora no leas este libro. Si estás esperando dar un giro de 180° a tu negocio de la noche a la mañana, no leas este libro. Si crees que eso de la transformación digital no va contigo y que es una moda pasajera, por favor, no leas este libro. En cambio, si crees que hay algo más ahí fuera aparte de las ferias inmobiliarias y de los portales típicos de listados de viviendas, este libro es para ti. Si tienes el presentimiento de que el marketing digital tiene un potencial brutal para tu negocio, pero te sientes abrumado por tanta tecnología e información, este libro es para ti. Si has implementado una estrategia de marketing digital recientemente en tu negocio, pero no te está dando los resultados que esperabas, deja todo lo que estés haciendo y lee este libro ahora mismo.
Author | : Ken McElroy |
Publisher | : RDA Press, LLC |
Total Pages | : 125 |
Release | : 2013-02-28 |
Genre | : Business & Economics |
ISBN | : 1937832384 |
This book will teach you how to: • Achieve wealth and cash flow through real estate • Find property with real potential • Show you how to unlock the myths that are holding you back • Negotiating the deal based on the numbers • Evaluate property and purchase price • Increase your income through proven property management tools
Author | : Peter D. Nyheim |
Publisher | : Ediciones Universidad Católica de Salta |
Total Pages | : 357 |
Release | : 2019-10-22 |
Genre | : Business & Economics |
ISBN | : 9506231818 |
Los procesos comerciales en la industria de la hostelería, como toda industria en la actualidad, están atravesados por las nuevas tecnologías que aportan rapidez, eficiencia y posibilidad de control al ámbito de la gestión. La industria del turismo, y en especial todo lo relacionado con el hospedaje y la alimentación del viajero, se mueve con una fuerte dinámica, y la rapidez de la respuesta es uno de los aspectos prioritarios junto con la necesidad de lograr la total satisfacción de las demandas tanto de clientes como de proveedores. En todos estos procesos, las tecnologías de la información (TI), los sistemas de información (IS) y los sistemas de gestión de la información (MIS) son la herramienta clave en el éxito de los procesos vinculados tanto en las operaciones diarias como en la planificación. Este libro, dirigido tanto a estudiantes como a profesionales vinculados a la hostelería, es el resultado de una colaboración entre autores que han vivido las situaciones que se plantean en él. Cada capítulo cuenta con entrevistas a líderes de la industria en las que se reconocen casos concretos de aplicación de tecnología en la hostelería. Sin dudas, las nuevas tecnologías ofrecen un mayor número de oportunidades tanto a gerentes como a clientes; desde hacer una reserva a través de una aplicación, hasta la experimentación de un servicio mediante recursos tecnológicos de realidad aumentada. De ahí la importancia, necesidad y pertinencia de este libro, que alcanza con esta su tercera edición, primera en español.
Author | : |
Publisher | : Religacion Press |
Total Pages | : 109 |
Release | : |
Genre | : |
ISBN | : |
Author | : Del Pino, Ariana Daniela |
Publisher | : IGI Global |
Total Pages | : 340 |
Release | : 2020-11-06 |
Genre | : Education |
ISBN | : 1799849317 |
As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Author | : Ekhlassi, Amir |
Publisher | : IGI Global |
Total Pages | : 198 |
Release | : 2018-01-12 |
Genre | : Business & Economics |
ISBN | : 1522551441 |
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Author | : Zura Kakushadze |
Publisher | : Springer |
Total Pages | : 480 |
Release | : 2018-12-13 |
Genre | : Business & Economics |
ISBN | : 3030027929 |
The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.
Author | : Jorge Cornick |
Publisher | : Inter-American Development Bank |
Total Pages | : 320 |
Release | : 2018-06-29 |
Genre | : Political Science |
ISBN | : 1597823171 |
Productive development policies (PDPs) are notoriously hard. They involve a daunting level of technical detail, require public-private collaboration, are in constant danger of capture, and demand time consistency hard to achieve in a politically volatile region. Nevertheless, the potential of PDPs to revitalize the regionâs economic performance and spur productivity growth cannot be ignored. This book takes an in-depth look at 17 cases involving productive development agencies from Argentina, Brazil, Costa Rica and Uruguay, identifying key features of institutional design and agency-level practices that make success more likely in this difficult policy arena. Careful study of these experiences might help successful productive development policies gain currency across the region. The cases in this book should not be seen as the exceptions that prove the rule of lackluster PDP performance, but rather as examples that demonstrate the rule can be broken.
Author | : Daniel Baldwin Hess |
Publisher | : Springer |
Total Pages | : 429 |
Release | : 2018-08-14 |
Genre | : Science |
ISBN | : 3319928139 |
This open access book explores the formation and socio-spatial trajectories of large housing estates in Europe. Are these estates clustered or scattered? Which social groups originally had access to residential space in housing estates? What is the size, scale and geography of housing estates, their architectural and built environment composition, services and neighbourhood amenities, and metropolitan connectivity? How do housing estates contribute to the urban mosaic of neighborhoods by ethnic and socio-economic status? What types of policies and planning initiatives have been implemented in order to prevent the social downgrading of housing estates? The collection of chapters in this book addresses these questions from a new perspective previously unexplored in scholarly literature. The social aspects of housing estates are thoroughly investigated (including socio-demographic and economic characteristics of current and past inhabitants; ethnicity and segregation patterns; population dynamics; etc.), and the physical composition of housing estates is described in significant detail (including building materials; building form; architectural and landscape design; built environment characteristics; etc.). This book is timely because the recent global economic crisis and Europe’s immigration crisis demand a thorough investigation of the role large housing estates play in poverty and ethnic concentration. Through case studies of housing estates in 14 European centers, the book also identifies policy measures that have been used to address challenges in housing estates throughout Europe.
Author | : Carmen Llinares-Millán |
Publisher | : Springer Science & Business Media |
Total Pages | : 528 |
Release | : 2014-01-31 |
Genre | : Technology & Engineering |
ISBN | : 9400777906 |
Many areas of knowledge converge in the building industry and therefore research in this field necessarily involves an interdisciplinary approach. Effective research requires strong relation between a broad variety of scientific and technological domains and more conventional construction or craft processes, while also considering advanced management processes, where all the main actors permanently interact. This publication takes an interdisciplinary approach grouping various studies on the building industry chosen from among the works presented for the 2nd International Conference on Construction and Building Research. The papers examine aspects of materials and building systems; construction technology; energy and sustainability; construction management; heritage, refurbishment and conservation. The information contained within these pages may be of interest to researchers and practitioners in construction and building activities from the academic sphere, as well as public and private sectors.