Marketing In The Moment
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| Author | : Michael Tasner |
| Publisher | : FT Press |
| Total Pages | : 17 |
| Release | : 2010-06-10 |
| Genre | : Business & Economics |
| ISBN | : 0132485524 |
Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new “content marketing” The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online
| Author | : Christian Grönroos |
| Publisher | : Jossey-Bass |
| Total Pages | : 320 |
| Release | : 1990 |
| Genre | : Business & Economics |
| ISBN | : |
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
| Author | : Neal Schaffer |
| Publisher | : John Wiley & Sons |
| Total Pages | : 226 |
| Release | : 2013-09-06 |
| Genre | : Business & Economics |
| ISBN | : 1118756681 |
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
| Author | : Shep Hyken |
| Publisher | : Shepard Presentations, LLC |
| Total Pages | : 80 |
| Release | : 1993 |
| Genre | : Business & Economics |
| ISBN | : 0963782002 |
| Author | : Dan Roam |
| Publisher | : Penguin |
| Total Pages | : 274 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 1591846854 |
"A visual guide to making extraordinary presentations by the acclaimed author of The Back of the Napkin. We are all natural born presenters. We have ideas to share, voices to share them, and people to share them with. So why do most of us find public speaking so hard? In this pithy but powerful guide, communication expert Dan Roam provides a simple five-step path to take us from jitters and complexity to confidence and clarity. He explains his tried-and-true visual techniques and the wisdom he has gained from giving award-winning presentations. Roam shows us how to: - Clearly present any idea with simple visuals - Know our audience before we step in front of them - Channel fear into fun"--
| Author | : David Meerman Scott |
| Publisher | : John Wiley & Sons |
| Total Pages | : 324 |
| Release | : 2010-01-15 |
| Genre | : Business & Economics |
| ISBN | : 0470606630 |
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
| Author | : Rob Stokes |
| Publisher | : |
| Total Pages | : 277 |
| Release | : 2010 |
| Genre | : Internet marketing |
| ISBN | : 9781936126323 |
Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.
| Author | : Bush Wes |
| Publisher | : |
| Total Pages | : 276 |
| Release | : 2019-05 |
| Genre | : Business & Economics |
| ISBN | : 9781777119317 |
"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
| Author | : E.L. Hound |
| Publisher | : Gari Emmanuel C. Laban |
| Total Pages | : 155 |
| Release | : 2019-08-08 |
| Genre | : Business & Economics |
| ISBN | : |
The Fourth Industrial Revolution is at large, and the marketing game is keeping in stride with its blinding pace. The question is, can you? In this book, you’ll learn about the tricks leading businesses use to stay ahead of the competition, as well as make apex predators out of humble startups. If you see total digitalization as the doorstep to the future, think again, you may be missing a few important avenues. And we'll be more than happy to point you back in the right direction.
| Author | : S. K. Baral |
| Publisher | : Insta Publishing |
| Total Pages | : 373 |
| Release | : |
| Genre | : Education |
| ISBN | : 9395037660 |
