Marketing Michelin

Marketing Michelin
Author: Stephen L. Harp
Publisher: JHU Press
Total Pages: 390
Release: 2001-12-14
Genre: Business & Economics
ISBN: 9780801866517

Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.

The Flea Markets of France

The Flea Markets of France
Author: Sandy Price
Publisher: New York Review of Books
Total Pages: 252
Release: 2009
Genre: Antiques & Collectibles
ISBN: 9781892145598

"This guide describes more than thirty markets, along with their specialties and the regional items you're likely to come across, and offers practical advice on visiting the markets, tips on bargaining, and relevant French phrases"--book cover

The Commerce of Cartography

The Commerce of Cartography
Author: Mary Sponberg Pedley
Publisher: University of Chicago Press
Total Pages: 302
Release: 2005-06
Genre: Business & Economics
ISBN: 0226653412

Publisher Description

My Life in France

My Life in France
Author: Julia Child
Publisher: Anchor
Total Pages: 336
Release: 2006-04-04
Genre: Biography & Autobiography
ISBN: 0307264726

NATIONAL BESTSELLER • Julia's story of her transformative years in France in her own words is "captivating ... her marvelously distinctive voice is present on every page.” (San Francisco Chronicle). Although she would later singlehandedly create a new approach to American cuisine with her cookbook Mastering the Art of French Cooking and her television show The French Chef, Julia Child was not always a master chef. Indeed, when she first arrived in France in 1948 with her husband, Paul, who was to work for the USIS, she spoke no French and knew nothing about the country itself. But as she dove into French culture, buying food at local markets and taking classes at the Cordon Bleu, her life changed forever with her newfound passion for cooking and teaching. Julia’s unforgettable story—struggles with the head of the Cordon Bleu, rejections from publishers to whom she sent her now-famous cookbook, a wonderful, nearly fifty-year long marriage that took the Childs across the globe—unfolds with the spirit so key to Julia’s success as a chef and a writer, brilliantly capturing one of America’s most endearing personalities.

Markets of Paris

Markets of Paris
Author: Dixon Long
Publisher: New York Review of Books
Total Pages: 0
Release: 2006
Genre: Markets
ISBN: 9781892145451

The only complete guide to every street market and market district in Paris, with beautiful full color photographs throughout Perhaps the most pleasurable way for any visitor to feel at home in Paris–and one of the easiest ways to get to know the city–is to meander through any of its dozens of street markets. It's also the best way to find a wide variety of uniquely French gifts–from antique books and botanical prints to flea market finds and household goods–not to mention legendary cheeses, produce, and bounty of the French countryside. The authors have explored and described every market in every neighborhood. They also have included streets that are devoted to selling one type of thing–from the centuries-old booksellers along the Seine to those lined with stores selling items as varied as fabric and discounted designer clothing. And, for everyone who feels their time in the city is all too short, they have suggested itineraries based on the opening days of the markets with local restaurant recommendations. Also included are tips, translations of important phrases, and pointers on what to look for so that the visitor will be able to make the most of this exhilarating and fun French experience. All the market information is supplemented by sidebars that round out the experience, including a listing of favorite wine bars, a visit to the wood oven in the cellar of the famous bakery Poilane, and strolls down the best shopping streets in Paris.