Marketing in Developing Countries
Author | : Joanna Kinsey |
Publisher | : Palgrave |
Total Pages | : 374 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : 9780333421161 |
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Author | : Joanna Kinsey |
Publisher | : Palgrave |
Total Pages | : 374 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : 9780333421161 |
Author | : Eli Avraham |
Publisher | : Springer |
Total Pages | : 199 |
Release | : 2016-02-25 |
Genre | : Business & Economics |
ISBN | : 1137342153 |
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author | : Goodluck Charles |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 260 |
Release | : 2016-09-23 |
Genre | : Business & Economics |
ISBN | : 1443819271 |
This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 1732 |
Release | : 2018-11-02 |
Genre | : Business & Economics |
ISBN | : 1522573127 |
The social and economic systems of any country are influenced by a range of factors including income and education. As such, it is vital to examine how these factors are creating opportunities to improve both the economy and the lives of people within these countries. Socio-Economic Development: Concepts, Methodologies, Tools, and Applications provides a critical look at the process of social and economic transformation based on environmental and cultural factors including income, skills development, employment, and education. Highlighting a range of topics such as economics, social change, and e-governance, this multi-volume book is designed for policymakers, practitioners, city-development planners, academicians, government officials, and graduate-level students interested in emerging perspectives on socio-economic development.
Author | : Erdener Kaynak |
Publisher | : |
Total Pages | : |
Release | : 2008 |
Genre | : Advertising |
ISBN | : 9780789001412 |
Author | : Malcolm J. M. Cooper |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 328 |
Release | : 2019-04-02 |
Genre | : Business & Economics |
ISBN | : 152753250X |
Since organizations and industries are the catalysts for sustainable development, managing organizations and industries along with resource protection dilemmas is critical for developing countries. This volume brings together contributions from experts and new researchers on managerial dilemmas in developing countries, and is divided into five parts: namely, organizational development; human resource management; consumer behaviour; finance; and tourism and hospitality. The chapters in the first section provide empirical insights into e-learning systems, information systems for decision-making processes, business reengineering, and performance efficiency. The second part explores the role of human resource, organization downsizing, work-life balance, fair treatment and a good working environment, job satisfaction and job stress, the big five personality traits, and psychological contract and employment. The next section investigates bank interest rates, insurance policies, organic foods in consumer behaviour, and a marketing value chain analysis of cinnamon. Studies of the effect of financial development, foreign direct investment on economic and endogenous growth, and the effect of institutional excellence and information efficiency on stock market development make up the fourth part of the book. The fifth section then embraces studies of the impact of tourist guides on tourist satisfaction, the behavioural characteristics of solo female travellers, community participation in tourism, and the unplanned development of tourism.
Author | : Andrea Ciani |
Publisher | : World Bank Publications |
Total Pages | : 178 |
Release | : 2020-10-08 |
Genre | : Business & Economics |
ISBN | : 1464815585 |
Economic and social progress requires a diverse ecosystem of firms that play complementary roles. Making It Big: Why Developing Countries Need More Large Firms constitutes one of the most up-to-date assessments of how large firms are created in low- and middle-income countries and their role in development. It argues that large firms advance a range of development objectives in ways that other firms do not: large firms are more likely to innovate, export, and offer training and are more likely to adopt international standards of quality, among other contributions. Their particularities are closely associated with productivity advantages and translate into improved outcomes not only for their owners but also for their workers and for smaller enterprises in their value chains. The challenge for economic development, however, is that production does not reach economic scale in low- and middle-income countries. Why are large firms scarcer in developing countries? Drawing on a rare set of data from public and private sources, as well as proprietary data from the International Finance Corporation and case studies, this book shows that large firms are often born large—or with the attributes of largeness. In other words, what is distinct about them is often in place from day one of their operations. To fill the “missing top†? of the firm-size distribution with additional large firms, governments should support the creation of such firms by opening markets to greater competition. In low-income countries, this objective can be achieved through simple policy reorientation, such as breaking oligopolies, removing unnecessary restrictions to international trade and investment, and establishing strong rules to prevent the abuse of market power. Governments should also strive to ensure that private actors have the skills, technology, intelligence, infrastructure, and finance they need to create large ventures. Additionally, they should actively work to spread the benefits from production at scale across the largest possible number of market participants. This book seeks to bring frontier thinking and evidence on the role and origins of large firms to a wide range of readers, including academics, development practitioners and policy makers.
Author | : Jain, Dhiraj |
Publisher | : IGI Global |
Total Pages | : 331 |
Release | : 2018-06-01 |
Genre | : Business & Economics |
ISBN | : 1522540369 |
Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.
Author | : Hatem El-Gohary |
Publisher | : Business Science Reference |
Total Pages | : 0 |
Release | : 2013 |
Genre | : Electronic commerce |
ISBN | : 9781466639546 |
"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--
Author | : Bumba Mukherjee |
Publisher | : University of Chicago Press |
Total Pages | : 324 |
Release | : 2016-06-17 |
Genre | : Political Science |
ISBN | : 022635895X |
Since the 1970s, two major trends have emerged among developing countries: the rise of new democracies and the rush to free trade. For some, the confluence of these events suggests that a free-market economy complements a fledgling democracy. Others argue that the two are inherently incompatible and that exposure to economic globalization actually jeopardizes new democracies. Which view is correct? Bumba Mukherjee argues that the reality of how democracy and trade policy unravel in developing countries is more nuanced than either account. Mukherjee offers the first comprehensive cross-national framework for identifying the specific economic conditions that influence trade policy in developing countries. Laying out the causes of variation in trade policy in four developing or recently developed countries—Brazil, India, Indonesia, and South Africa—he argues persuasively that changing political interactions among parties, party leaders, and the labor market are often key to trade policy outcome. For instance, if workers are in a position to benefit from opening up to trade, party leaders in turn support trade reforms by decreasing tariffs and other trade barriers. At a time when discussions about the stability of new democracies are at the forefront, Democracy and Trade Policy in Developing Countries provides invaluable insight into the conditions needed for a democracy to survive in the developing world in the context of globalization.