Marketing In An Audiology Practice
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| Author | : Brian Taylor |
| Publisher | : Plural Publishing |
| Total Pages | : 393 |
| Release | : 2015-04-01 |
| Genre | : Medical |
| ISBN | : 1597567965 |
Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.
| Author | : Robert G. Glaser |
| Publisher | : Plural Publishing |
| Total Pages | : 789 |
| Release | : 2017-12-30 |
| Genre | : Medical |
| ISBN | : 163550015X |
One of the major skills required for success in practice is to know how to manage a clinic. Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Third Edition is extremely useful for clinicians currently managing their own clinics as well as for the development and teaching of courses in practice management. The first and second editions of this text have been used in university training programs. The third edition contains contributions from nine guest chapter authors, six who are new to this text, and all are experts in their field. Their insight provides the reader with an enlightening resource essential to the operational and business management of the practice setting, including developing an appropriate business plan; startup and long-term planning; essential legal considerations; fiscal monitoring and methods to assess the ongoing financial health of the practice; reimbursement capture; patient and referral source management; human resource issues, including compensation strategies; and much more. Dr. Robert Glaser and Dr. Robert Traynor have extensively updated all of the retained chapters with significant improvements to the content, tables, and figures. Comprehensively researched, every effort has been made to provide the most recent and thorough references for further review. NEW CONTRIBUTORS AND CHAPTERS: Legal Considerations in Practice Management: Michael G. Leesman, JDDeliberations on Ethics in the Practice of Audiology: Rebecca L. Bingea, AuDNEW! Itemizing Professional Hearing Care Services: Stephanie J. Sjoblad, AuDNEW! Office Management Systems: Brian Urban, AuDNEW! Audiology in the Insurance System: Amber Lund-Knettel, MA, and Thomas J. Tedeschi, AuD ADDITIONAL NEW TOPICS: Management Implications for Audiology PracticeCompetition in Audiology PracticeProfessional Selling Techniques This text covers virtually every current area of practice management and is an excellent resource for any health care practitioner considering a startup venture, purchasing an ongoing practice, reinventing their current practice, or for those interested in sharpening their clinical service delivery model in the current competitive arena.
| Author | : Brian Taylor |
| Publisher | : Plural Publishing |
| Total Pages | : 321 |
| Release | : 2021-07-13 |
| Genre | : Medical |
| ISBN | : 1635503361 |
As hearing aid technology becomes more automated and easier to use for persons with hearing loss, the need for humanistic interactions with a professional is more important than ever. Relationship-Centered Consultation Skills for Audiologists: Remote and In-Person Care is a how-to guide for clinicians who want to provide evidence-based, holistic care to persons with hearing loss. By focusing on person-centered communication, this practical text is an incredible tool for providers who utilize both in-person and remote telehealth approaches to care. With new disruptive technologies, it is crucial to adapt to a changing marketplace. The material in Relationship-Centered Consultation Skills for Audiologists: Remote and In-Person Care is practical and straightforward to implement for the busy clinician. Key Features: * A concise book that describes how relationship-centered communication can be implemented in any hearing care practice and why relationship-centered communication will be a key differentiator in the era of self-directed and remote care * Scientifically validated frameworks that describe relationship-centered health care * Evidence-based models of human behavior associated with the chronic condition of hearing loss * Holistic approaches to utilizing relationship-centered communication during both in-person and telepractice appointments with help seeking individuals * A turnkey method for implementing blended hearing care using relationship-centered principles
| Author | : National Academies of Sciences, Engineering, and Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 325 |
| Release | : 2016-10-06 |
| Genre | : Medical |
| ISBN | : 0309439264 |
The loss of hearing - be it gradual or acute, mild or severe, present since birth or acquired in older age - can have significant effects on one's communication abilities, quality of life, social participation, and health. Despite this, many people with hearing loss do not seek or receive hearing health care. The reasons are numerous, complex, and often interconnected. For some, hearing health care is not affordable. For others, the appropriate services are difficult to access, or individuals do not know how or where to access them. Others may not want to deal with the stigma that they and society may associate with needing hearing health care and obtaining that care. Still others do not recognize they need hearing health care, as hearing loss is an invisible health condition that often worsens gradually over time. In the United States, an estimated 30 million individuals (12.7 percent of Americans ages 12 years or older) have hearing loss. Globally, hearing loss has been identified as the fifth leading cause of years lived with disability. Successful hearing health care enables individuals with hearing loss to have the freedom to communicate in their environments in ways that are culturally appropriate and that preserve their dignity and function. Hearing Health Care for Adults focuses on improving the accessibility and affordability of hearing health care for adults of all ages. This study examines the hearing health care system, with a focus on non-surgical technologies and services, and offers recommendations for improving access to, the affordability of, and the quality of hearing health care for adults of all ages.
| Author | : Brian Taylor |
| Publisher | : Plural Publishing |
| Total Pages | : 582 |
| Release | : 2020-09-24 |
| Genre | : Medical |
| ISBN | : 1635502128 |
The third edition of Fitting and Dispensing Hearing Aids provides clinical audiologists, hearing instrument specialists, and graduate students with the latest in practical information reflecting current clinical practice standards. Authored by two of the industry's leading authorities on adult amplification and audiology practice management, the book is sequenced to match the patient's journey through a clinical practice. Its 12 chapters are packed with the latest commercial innovations in hearing aids, basic hearing assessment procedures, patient-related outcome measures, and innovative counseling techniques. Experienced clinicians will also find the updated chapters on help-seeking behavior and hearing aid features and benefits to be valuable to their continued professional development. Hearing aid dispensing always has been a technology-driven profession, heavily dependent on the expertise, thoughtfulness, and good judgment of the licensed professional. Over the past few years, even as technology has continued to evolve at breakneck speed, these skills have become more relevant than ever in the delivery of high-quality patient care, especially to the rapidly aging Baby Boomer population. This bestselling text is required reading for those studying to obtain their hearing aid dispensing license or audiology or speech pathology students looking for the latest in dispensing and fitting hearing aids in a succinct, entertaining format. Because each chapter is written around a specific theme–like wine tasting, travel, baseball, country music, and more–this succinct and entertaining textbook is actually fun to read! New to the Third Edition: * The chapters devoted to fitting modern hearing aids have been thoroughly updated * Thoroughly updated chapter on connectivity * Material on over-the-counter hearing aids and automated real ear measures * Information on newer outcome measures and updated approaches to counseling patients * Information on hearables, self-fitting hearing aids, over-the-counter hearing aids, and personal sound amplification products (PSAPs) * Complete review of all special features with case study examples * Revised appendix with several up-to-date industry resources
| Author | : Jason A. Galster |
| Publisher | : Thieme |
| Total Pages | : 784 |
| Release | : 2018-07-13 |
| Genre | : Medical |
| ISBN | : 1626233292 |
The definitive guide to treating hearing loss and auditory disorders in the 21st century Hearing loss impacts an estimated 360 million people worldwide and may precipitate poorer academic performance, reduced quality of life, decreased social engagement, and increased fatigue. Audiology Treatment, Third Edition by Jason Galster and a cadre of renowned audiology experts, is updated in full color with 180 illustrations and new topics. Pearls, best practices, and pitfalls on the management and treatment of hearing loss reflect significant knowledge gleaned from the authors' collective experience. The book is a one-stop resource on hearing aids, covering the many scientific aspects of hearing loss and devices, fitting and measuring patients, and methods to ensure optimal performance over time. In-depth chapters cover the treatment of auditory disorders in children to older adults, including assessments, hearing aid coupling, real-ear measurements, and case studies. Key Highlights Physical properties of hearing aids, verification of acoustic performance, methods of audio signal processing to shape and filter sound, and a detailed introduction to prescription devices Clinical outcome measures utilizing quality-of-life, costs analyses, and evidence-based methods The expanded use of cochlear implants in children and adults Unique topics such as bone-anchored hearing aids, assistive technologies, hearing protection, and management of tinnitus and hyperacusis This title is part of a three-volume set on Audiology (Diagnosis, Treatment, and Practice Management). Together, these books cover every aspect of audiology, providing a remarkably comprehensive resource - essential reading for doctoral students in audiology and must-have bookshelf references for audiologists.
| Author | : Holly Hosford-Dunn |
| Publisher | : Thieme |
| Total Pages | : 958 |
| Release | : 2011-01-01 |
| Genre | : Medical |
| ISBN | : 1604066342 |
The new edition of Audiology: Practice Management provides a comprehensive overview of the most important topics for the successful operation of clinics and private practices. Practical guidelines help the reader master the technical, legal, and financial aspects of daily practice, from the fundamentals of HIPAA compliance, to infection control, to marketing strategies, to integrating quality control and quality improvement using the FOCUS-PDCA model. Leading professionals share their knowledge and expertise, providing the reader with recommendations for documentation, training and supervision, day-to-day accounting, managed care, and more.Features: Numerous examples throughout the book aid comprehension of important concepts Chapter outlines rapidly acquaint reader with the topics to be discussed, offering a valuable context for reading and review Pearls, pitfalls, controversial points, and special considerations provide teaching points and useful recommendations Audiology: Practice Management is one part of a three-volume series, which is completed by Audiology: Diagnosis and Audiology: Treatment. This book is an essential reference for audiology students and practicing audiologists, as well as for educators, and other health care practitioners participating in service delivery.
| Author | : Teri James Bellis |
| Publisher | : Plural Publishing |
| Total Pages | : 553 |
| Release | : 2011-06-15 |
| Genre | : Medical |
| ISBN | : 1597568090 |
This book takes a comprehensive look at the basic principles underlying central auditory processing disorders (CAPD) and the screening, assessment, and management of these disorders in school-age children. It focuses on the practical application of scientific theory in an easy to read, clinically applicable format. It also includes step-by-step assessment tips, normative data, methods of test interpretation, development and implementation of management plans, and integration of central auditory information. Learning and communication profiles are also included to provide a comprehensive picture of CAPD assessment and management.
| Author | : Alejandra Ullauri |
| Publisher | : Plural Publishing |
| Total Pages | : 233 |
| Release | : 2021-08-23 |
| Genre | : Medical |
| ISBN | : 1635503345 |
As the population in the U.S. becomes more diverse, health care professionals have a responsibility to adapt their services to meet the needs of the diverse populations they serve. However, many providers lack access to the appropriate resources to provide high quality care to their Spanish-speaking patients. Audiology Services in Diverse Communities is a professional resource designed to decrease language barriers, improve patient-clinician interactions, and create more culturally competent hearing services. Written by a clinician for clinicians working on a daily basis with minority communities experiencing existing systemic barriers, this unique text begins with an overview of cultural competence and the barriers that exist in audiology services. The text continues an evidence-based, cross-cultural approach to addressing some of those barriers and generating a discussion of what professionals can do in their own clinical settings. The final, and largest, section of the text is a language tool presented in both English and Spanish to aid clinicians as they communicate and work with Spanish-speaking patients. Key Features: * The only book that provides clinicians with a compilation of resources, in English and Spanish, ready to use in clinic * More than 25 resources such as clinical history forms, test instructions, standardized questionnaires, self-assessment tools available in English and Spanish to help clinicians provide with language concordance during clinical encounters. * Evidence-based ideas that can help clinicians assess, develop, implement, and monitor cultural-competent services * A unique format that allows clinicians to visualize English resources on the left-side and Spanish resources on the right-side, facilitating communication between patient and clinician
| Author | : Theodore H. Venema |
| Publisher | : Plural Publishing |
| Total Pages | : 417 |
| Release | : 2016-10-30 |
| Genre | : Medical |
| ISBN | : 1597569887 |
Compression for Clinicians: A Compass for Hearing Aid Fittings, Third Edition explains many developments that have taken place in the world of hearing aid compression, fitting methods, and real ear measurement. The text aims to make difficult concepts easier to understand and to explain in plain language many topics pertaining to compression. Directional microphones and digital features of noise reduction, feedback reduction, and expansion are also covered. The third edition recognizes two distinct clinical populations of sensorineural hearing loss: mild to moderate, on one hand, and more severe, on the other. These two clinical populations are well served by a corresponding pair of compression types: wide dynamic range compression and output limiting compression. Another double distinction held throughout the text is the two-part task for all hearing aids: providing gain and also increasing the signal-to-noise ratio. Gain is addressed by compression, while listening in noise is addressed by directional microphones and digital noise reduction. The Third Edition: Includes new chapters on common clinical encounters (Chapter 1), real ear measurement (Chapter 5), and adaptive dynamic range optimization (Chapter 10)Distinguishes between "sensory" and "neural" hearing loss and devotes a separate chapter to each of these types of sensorineural hearing lossContains updated coverage of digital hearing aids, directional microphones, and digital noise reductionRetains a strong focus on the historical development of compression from yesterday's analog hearing aids to digital hearing aids of today Compression for Clinicians is intended for those studying to become hearing health care professionals, including audiologists and hearing instrument practitioners. It is also intended for practicing clinicians who simply want to refresh their knowledge base concerning hearing loss and hearing aids. Clinically relevant and very thorough, it provides a compass in the world of compression hearing aids.
