Marketing Horizons A 1980s Perspective
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| Author | : Venkatakrishna V. Bellur |
| Publisher | : Springer |
| Total Pages | : 386 |
| Release | : 2014-10-28 |
| Genre | : Business & Economics |
| ISBN | : 3319109669 |
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.
| Author | : Academy of Marketing Science |
| Publisher | : |
| Total Pages | : 390 |
| Release | : 1978 |
| Genre | : Marketing |
| ISBN | : |
Vols. are the proceedings of the annual conference of the Academy of Marketing Science.
| Author | : Joseph S. Coffman |
| Publisher | : |
| Total Pages | : 38 |
| Release | : 1992 |
| Genre | : Manganese |
| ISBN | : |
| Author | : Gordon Foxall |
| Publisher | : Routledge |
| Total Pages | : 235 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317646991 |
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.
| Author | : Venkatakrishna V. Bellur |
| Publisher | : Springer |
| Total Pages | : 364 |
| Release | : 2015-04-20 |
| Genre | : Business & Economics |
| ISBN | : 3319169769 |
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
| Author | : Srinivas K. Reddy |
| Publisher | : Routledge |
| Total Pages | : 345 |
| Release | : 2012-10-02 |
| Genre | : Business & Economics |
| ISBN | : 1136245723 |
Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.
| Author | : Ben M. Enis |
| Publisher | : Marketing Classics Press |
| Total Pages | : 287 |
| Release | : 2012-03-15 |
| Genre | : Business & Economics |
| ISBN | : 1613113382 |
| Author | : Yusuke Kishita |
| Publisher | : Springer Nature |
| Total Pages | : 643 |
| Release | : 2020-11-10 |
| Genre | : Science |
| ISBN | : 9811567751 |
This book highlights cutting-edge ecodesign research, covering product and service design, smart manufacturing, and social perspectives in ecodesign. Featuring selected papers presented at EcoDesign 2019: 11th International Symposium on Environmentally Conscious Design and Inverse Manufacturing, it also includes diverse, interdisciplinary approaches to foster ecodesign research and activities. In the context of Sustainable Development Goals (SDGs), it addresses the need for the manufacturing industry to design innovations for sustainable value creation, taking into account technological developments, legislation, and consumer lifestyles. Further, the book discusses the concept of circular economy, which originated in Europe and aims to increase resource efficiency by shifting away from the linear economy. Focusing on product life cycle design and management, smart manufacturing, circular economy, and business strategies, and providing useful approaches and solutions to these emerging concepts, this book is intended for both researchers and practitioners working in the broad field of ecodesign and sustainability.
| Author | : Rohit Deshpande |
| Publisher | : SAGE Publications |
| Total Pages | : 330 |
| Release | : 1999-04-13 |
| Genre | : Business & Economics |
| ISBN | : 1452263167 |
The Marketing Science Institute (MSI) has a 38-year history of funding high-profile scholarly research on topics that have managerial significance. MSI′s pioneering work on "developing a market orientation," heretofore only available as a series of working papers, is presented in book form for the first time by Sage Publications, Inc. Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm′s customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers). An illustrious group of authors under the leadership of MSI Executive Director Rohit Deshpandé, (Harvard Business School), has collaborated on this unique and timely book. The wisdom of Developing a Market Orientation should be experienced by all business leaders, scholars, and students.
| Author | : Michael John Baker |
| Publisher | : Taylor & Francis |
| Total Pages | : 730 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780415249881 |
