Marketing Budgeting Rle Marketing
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| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 543 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317652770 |
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 480 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317652762 |
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
| Author | : John Winkler |
| Publisher | : Routledge |
| Total Pages | : 229 |
| Release | : 2014-10-17 |
| Genre | : Business & Economics |
| ISBN | : 1317646061 |
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 260 |
| Release | : 2014-09-19 |
| Genre | : Business & Economics |
| ISBN | : 1317642694 |
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
| Author | : Nigel Piercy |
| Publisher | : Routledge |
| Total Pages | : 242 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317645359 |
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
| Author | : Arnold K. Weinstein |
| Publisher | : Routledge |
| Total Pages | : 230 |
| Release | : 2014-09-19 |
| Genre | : Business & Economics |
| ISBN | : 1317638050 |
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
| Author | : Harvard Business Review |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 217 |
| Release | : 2013-04-02 |
| Genre | : Business & Economics |
| ISBN | : 1422189880 |
NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Teams
| Author | : John O'Shaughnessy |
| Publisher | : Routledge |
| Total Pages | : 765 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317646010 |
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
| Author | : G. Kindra |
| Publisher | : Routledge |
| Total Pages | : 276 |
| Release | : 2014-09-25 |
| Genre | : Business & Economics |
| ISBN | : 1317646703 |
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
| Author | : Allan Dib |
| Publisher | : Page Two |
| Total Pages | : 0 |
| Release | : 2021-01-25 |
| Genre | : Business & Economics |
| ISBN | : 1989603688 |
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
