Marketing At Low Tide
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| Author | : Allison Tivnon |
| Publisher | : |
| Total Pages | : |
| Release | : 2020-10-19 |
| Genre | : |
| ISBN | : 9781735743707 |
In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep and devastating cuts into their Marketing departments. These short-sighted 'cost-saving' measures rippled across the country and caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme de-investment in marketing resources hinders a firm's ability to position in the hyper-competitive landscape of a recession. It also increases the likelihood of a loss in market share to competitors who didn't make such cuts. To prevent this from happening again, it is important to take a step back and reflect--to both understand the motivations and perceptions that drive firm financial decisions, as well as to clinically review some of the miss-steps marketing departments make when the 'tide goes out'. The wear and tear of a strong economic expansion can take a toll on our marketing operations and make it difficult to pivot into recession. Any stumbles in our agility send signals to our firm leadership that we may not be up to the task of weathering an economic downturn. This book offers several action steps and strategies to reinforce our marketing operations and improve the agility we so badly need right now.
| Author | : Mary Kay Andrews |
| Publisher | : St. Martin's Press |
| Total Pages | : 481 |
| Release | : 2018-05-08 |
| Genre | : Fiction |
| ISBN | : 1250126096 |
From the New York Times bestselling author of The Weekenders comes a delightful new novel about new love, old secrets, and the kind of friendship that transcends generations. When ninety-nine-year-old heiress Josephine Bettendorf Warrick summons Brooke Trappnell to Talisa Island, her 20,000 acre remote barrier island home, Brooke is puzzled. Everybody in the South has heard about the eccentric millionaire mistress of Talisa, but Brooke has never met her. Josephine’s cryptic note says she wants to discuss an important legal matter with Brooke, who is an attorney, but Brooke knows that Mrs. Warrick has long been a client of a prestigious Atlanta law firm. Over a few meetings, the ailing Josephine spins a tale of old friendships, secrets, betrayal and a long-unsolved murder. She tells Brooke she is hiring her for two reasons: to protect her island and legacy from those who would despoil her land, and secondly, to help her make amends with the heirs of the long dead women who were her closest friends, the girls of The High Tide Club—so named because of their youthful skinny dipping escapades—Millie, Ruth and Varina. When Josephine dies with her secrets intact, Brooke is charged with contacting Josephine’s friends’ descendants and bringing them together on Talisa for a reunion of women who’ve actually never met. The High Tide Club is Mary Kay Andrews at her Queen of the Beach Reads best, a compelling and witty tale of romance thwarted, friendships renewed, justice delivered, and true love found. Praise for The Weekenders: “This book has all the makings of a beach read...The perfect blend of drama, humor, intrigue, and just a touch of murder.” —Bustle “Andrews has this ‘perfect beach read’ label down pat—and then some. The Weekenders is not just good, it is beyond good... Summer doesn’t truly begin without a Mary Kay Andrews book in your beach bag,so here is another winner and Top Pick just for you.” —RT Book Reviews (Top Pick) “Andrews’ novels...are the epitome of relaxing yet involving summer reads, and her latest is no exception.” —Booklist
| Author | : Jim Lynch |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 270 |
| Release | : 2006-05 |
| Genre | : Fiction |
| ISBN | : 1582346291 |
While the sea continues to offer him discoveries from its mysterious depths, such as a giant squid, a teenaged boy struggles to deal with the difficulties that come with the equally mysterious process of growing up.
| Author | : Christina Rae Butler |
| Publisher | : Univ of South Carolina Press |
| Total Pages | : 289 |
| Release | : 2020-06-23 |
| Genre | : Nature |
| ISBN | : 1643360639 |
2020 George C. Rogers Jr. Award Finalist, best book of South Carolina history A study of Charleston's topographic evolution, its history of flooding, and efforts to keep residents dry and safe The signs are there: our coastal cities are increasingly susceptible to flooding as the climate changes. Charleston, South Carolina, is no exception, and is one of the American cities most vulnerable to rising sea levels. Lowcountry at High Tide is the first book to deal with the topographic evolution of Charleston, its history of flooding from the seventeenth century to the present, and the efforts made to keep its populace high and dry, as well as safe and healthy. For centuries residents have made many attempts, both public and private, to manipulate the landscape of the low-lying peninsula on which Charleston sits, surrounded by wetlands, to maximize drainage, and thus buildable land and to facilitate sanitation. Christina Butler uses three hundred years of archival records to show not only the alterations to the landscape past and present, but also the impact those efforts have had on the residents at various socio-economic levels throughout its history. Wide-ranging and thorough, Lowcountry at High Tide goes beyond the documentation of reclamation and filling and offers a look into the life and the history of Charleston and how its people have been affected by its unique environment, as well as examining the responses of the city over time to the needs of the populace. Butler considers interdisciplinary topics from engineering to public health, infrastructure to class struggle, and urban planning to civic responsibility in a study that is not only invaluable to the people of Charleston, but for any coastal city grappling with environmental change. Illustrated with historical maps, plats, and photographs and organized chronologically and thematically within chapters, Lowcountry at High Tide offers a unique look at how Charleston has kept—and may continue to keep—the ocean at bay.
| Author | : Krishnamacharyulu |
| Publisher | : Pearson Education India |
| Total Pages | : 609 |
| Release | : 1900 |
| Genre | : |
| ISBN | : 8131753840 |
Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in
| Author | : Jeff Perkins |
| Publisher | : How2Conquer |
| Total Pages | : 212 |
| Release | : 2021-09-01 |
| Genre | : Business & Economics |
| ISBN | : 1945783168 |
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
| Author | : Ivan Wright |
| Publisher | : |
| Total Pages | : 824 |
| Release | : 1926 |
| Genre | : Marketing |
| ISBN | : |
| Author | : Davis Dyer |
| Publisher | : H B S Press |
| Total Pages | : 467 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9781591391470 |
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
| Author | : Virgil Porter Lee |
| Publisher | : |
| Total Pages | : 508 |
| Release | : 1928 |
| Genre | : Cotton |
| ISBN | : |
| Author | : Joe Vitale |
| Publisher | : John Wiley & Sons |
| Total Pages | : 227 |
| Release | : 2008-04-30 |
| Genre | : Business & Economics |
| ISBN | : 0470285265 |
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.
