Marketing and the Small Farmer
Author | : Allen R. Thompson |
Publisher | : |
Total Pages | : 96 |
Release | : 1980 |
Genre | : Farm produce |
ISBN | : |
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Author | : Allen R. Thompson |
Publisher | : |
Total Pages | : 96 |
Release | : 1980 |
Genre | : Farm produce |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 12 |
Release | : 1977 |
Genre | : Cooperative marketing of farm produce |
ISBN | : |
Author | : Myrna Greenfield |
Publisher | : Savvy Press |
Total Pages | : 305 |
Release | : 2022-11-03 |
Genre | : Business & Economics |
ISBN | : 1939113628 |
A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.
Author | : Sarah Beth Aubrey |
Publisher | : Storey Publishing, LLC |
Total Pages | : 177 |
Release | : 2008-01-16 |
Genre | : Business & Economics |
ISBN | : 1603429190 |
Running your own small farm is demanding enough, but making it profitable presents a host of further challenges. In this business-savvy guide to farming on a small scale, Sarah Aubrey covers everything from financial plans and advertising budgets to web design and food service wholesalers. Learn how to isolate your target audience and craft artisanal products that will delight and amaze customers. With a solid business strategy in place, you can confidently turn your passion into a productive and profitable venture.
Author | : Janet Hurst |
Publisher | : Voyageur Press (MN) |
Total Pages | : 179 |
Release | : 2014-12-19 |
Genre | : Business & Economics |
ISBN | : 0760346607 |
In The Farm to Market Handbook, veteran dairy-goat farmer Janet Hurst teaches you how to create a marketing plan for your farm products and earn money from your farm.
Author | : P. Robbins |
Publisher | : IITA |
Total Pages | : 96 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9789781312328 |
Author | : Jason McClure |
Publisher | : |
Total Pages | : 300 |
Release | : 2020-03-08 |
Genre | : |
ISBN | : 9781661166939 |
Farm business literature is full of memoirs offering entertaining stories with some basic cattle or produce advice but no real substance for the reader. Big Ideas, Small Farm is not another feel good farm memoir devoid of authentic advice, hope, or insights. This book is different; it is about results. Big Ideas, Small Farm is about growing small farm profitability. This book is part self-help and part marketing strategies because marketing tips and theories are effective when the people implementing them believe in them. Small farm marketing is a mindset as much as it is a practice. This mindset requires believing big ideas create big results. Effective marketing turns small farms into sustainable businesses. Small farms are declining. This is not new; there are several reasons for this decline with plenty of blame to go around. Reciting those reasons will not reverse the trend; placing blame on other people, groups, or organizations is not going to grow your farm. The good news is there are successful small farms, and your farm can one, too. The key is developing an effective marketing strategy that builds on quality products that enhance the customer's experience while creating value. Big Ideas, Small Farm is for the people who want to grow small farms into highly profitable businesses. This book includes 39 broad strategies broken down into 376 best practices that will turn any farm dream into a business reality. Too many farm business books are written by farming aristocrats who inherited their success and whose greatest claim is to be a fourth or fifth generation farmer. While there is nothing wrong with inheriting a farm, building a farm business requires different skills, expertise, and ways of thinking. The author, Jason McClure, was forced off the family farm due to economic, social, and family pressures. He spent 20 years trying to get back to rural America. He knows firsthand the pain of loss, being disconnected from the land, and what it takes to build a successful business. To get back to rural America Jason earned a business degree, Masters in Communication, MBA, and a graduate certificate in Applied Statistics. He has broad interests and has earned certificates in various fields such as culinary arts, real estate, and HVAC. He has had successful and unsuccessful entrepreneurial adventures and worked in leadership positions in corporate America. Jason believes in the economic power of rural America, homesteads, and urban gardens. He left the corporate world to build a legacy in the Ozarks. He and his wife and children are doing their part to make rural America more economically viable by owning, operating, and building Ozark Family Farm. The ideas, techniques, and strategies included in this book are the foundation of his farm business.
Author | : Ron Macher |
Publisher | : Storey Publishing |
Total Pages | : 289 |
Release | : 1999-01-01 |
Genre | : Business & Economics |
ISBN | : 1580171613 |
This practical, step-by-step guide to operating a small farm in the new millennium examines 20 alternative farming enterprises. Readers will learn how to target niche markets and sustain a farm's biological and economic health.