Geology of the San Francisco Bay Region

Geology of the San Francisco Bay Region
Author: Doris Sloan
Publisher: Univ of California Press
Total Pages: 353
Release: 2006-06-27
Genre: Nature
ISBN: 0520241266

"You can't really know the place where you live until you know the shapes and origins of the land around you. To feel truly at home in the Bay Area, read Doris Sloan's intriguing stories of this region's spectacular, quirky landscapes."—Hal Gilliam, author of Weather of the San Francisco Bay Region "This is a fascinating look at some of the world's most complex and engaging geology. I highly recommend this book to anyone interested in an understanding of the beautiful landscape and dynamic geology of the Bay Area."—Mel Erskine, geological consultant "This accessible summary of San Francisco Bay Area geology is particularly timely. We are living in an age where we must deal with our impact on our environment and the impact of the environment on us. Earthquake hazards, and to a lesser extent landslide hazards, are well known, but the public also needs to be aware of other important engineering and environmental impacts and geologic resources. This book will allow Bay Area residents to make more intelligent decisions about the geological issues affecting their lives."—John Wakabayashi, geological consultant

The Image of the City

The Image of the City
Author: Kevin Lynch
Publisher: MIT Press
Total Pages: 212
Release: 1964-06-15
Genre: Architecture
ISBN: 9780262620017

The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.

Destination Branding

Destination Branding
Author: Nigel Morgan
Publisher: Routledge
Total Pages: 328
Release: 2007-06-07
Genre: Business & Economics
ISBN: 1136411097

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.