Market Entry Strategy Of Swedish Companies In The Usa
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Entering the Swedish market: The Karstadt GmbH case
Author | : Sebastian Meyer |
Publisher | : GRIN Verlag |
Total Pages | : 21 |
Release | : 2007-06-13 |
Genre | : Business & Economics |
ISBN | : 3638726355 |
Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: International Marketing, language: English, abstract: As one of Europe’s oldest and largest over-the-counter retailers Karstadt GmbH, subsidiary of Karstadt Quelle AG (Figure 1), operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work
Sweden Mineral, Mining Sector Investment and Business Guide Volume 1 Strategic Information and Regulations
Author | : IBP USA |
Publisher | : Lulu.com |
Total Pages | : 276 |
Release | : 2007-02-07 |
Genre | : Business & Economics |
ISBN | : 1433047950 |
Sweden Mineral & Mining Sector Investment and Business Guide - Strategic and Practical Information
Resource Based Internationalization
Author | : Cranmer Rutihinda |
Publisher | : |
Total Pages | : 213 |
Release | : 1996 |
Genre | : |
ISBN | : 9789171534330 |