Market Assessment Study Of New Media Learning Materials
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Market Assessment Study of New Media Learning Materials
Author | : Canada. Human Resources Development Canada |
Publisher | : |
Total Pages | : |
Release | : 1996 |
Genre | : Audio-visual education |
ISBN | : 9781896717005 |
Market Assessment Study of New Media Learning Materials
Author | : Canada. Industry Canada |
Publisher | : Industry Canada |
Total Pages | : 574 |
Release | : 1996 |
Genre | : Language Arts & Disciplines |
ISBN | : |
Digital and Social Media Marketing
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Proceedings of CAGONT'96
Author | : Canadian Association of Geographers. Ontario Divison. Meeting |
Publisher | : Peterborough, Ont. : Department of Geography, Trent University |
Total Pages | : 402 |
Release | : 1997 |
Genre | : Science |
ISBN | : |
The New Media Theory Reader
Author | : Hassan, Robert |
Publisher | : McGraw-Hill Education (UK) |
Total Pages | : 358 |
Release | : 2006-09-01 |
Genre | : Social Science |
ISBN | : 0335217109 |
The study of new media opens up some of the most fascinating issues in contemporary culture, bringing together key readings on new media, what it is, where it came from, how it affects our lives, and how it is managed. It encourages readers to pay attention to the 'new' in new media, as well as consider it as a historical phenomenon.