Manual of Business Spanish

Manual of Business Spanish
Author: Michael Gorman
Publisher: Routledge
Total Pages: 436
Release: 2006-03-09
Genre: Foreign Language Study
ISBN: 1134794967

Manual of Business Spanish is the most comprehensive, single-volume reference handbook for students and professionals using Spanish. Designed for all users, no matter what level of language skill, it comprises five parts: * A 6000-word, two-way Glossary of the most useful business terms * A 100-page Written Communications section giving models of 50 letters, faxes and documents * An 80-page Spoken Situations section covering face-to-face and telephone situations * A short Reference Grammar outlining the major grammar features of Spanish * A short Business Facts section covering essential information of the country or countries where Spanish is used Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where Spanish is used.

Towards Integration of Work and Learning

Towards Integration of Work and Learning
Author: Marja-Leena Stenström
Publisher: Springer Science & Business Media
Total Pages: 249
Release: 2008-10-08
Genre: Education
ISBN: 1402089627

Marja-Leena Stenstrom ̈ and Pai ̈ vi Tynjal ̈ a ̈ Changing Working Life as a Challenge to Education Recentmacro-leveltrends,suchaseconomicglobalisation,thedevelopmentofthe- formationsociety,changesinmethodsofproductionandtheorganisationofwork,and the growing signi?cance of knowledge as a factor of production, have created a new context for the relationship between education and working life. In this new context, the use of work experience as an educational and learning strategy has become one ofthemostimportantdevelopmentsbothinvocationaleducationandtraining(VET) and in higher education. Although the tradition of making work an integral part of education has varied at different levels of the educational system, the challenges that systems of education currently face are very similar in many respects. These include thechallengeofequivalenceasregardsthelevelofacademicstandards,thechallenge ofdevelopingpedagogicalpracticesfordifferentformsofwork-relatedlearning,and the impact that work-related learning has on the identity of the educational orga- sation, the teacher, and the learner. The diversity of the systems through which work experience is realised, the varying levels of training of workplace trainers, and the lack of industrial experience of vocational school teachers have aroused discussion abouthowtoguaranteeandassessthequalityofthelearningtakingplaceindifferent workplaces and of the work-based learning system as a whole. (See e. g. Boud & Solomon, 2001, p. 27; Grif?ths & Guile, 2004; Guile &Grif?ths, 2001. ) The key pedagogical question regarding collaboration between education and work is how to build a ?rm connection between theory and practice or abstract thinking and practical action – and between the development of general skills and speci?c vocational skills.

Entrepreneurship

Entrepreneurship
Author: Álvaro Cuervo
Publisher: Springer Science & Business Media
Total Pages: 348
Release: 2007-05-26
Genre: Business & Economics
ISBN: 3540485430

Entrepreneurship can, at times, seem like a veritable jungle where finding one's way can prove to be difficult. This book functions as a map locating the most important issues: those where an acceptable consensus already exists, and those that remain open to discussion. In so doing, we have presented the accounts of distinguished explorers in their own words.

The International Brand Valuation Manual

The International Brand Valuation Manual
Author: Gabriela Salinas
Publisher: John Wiley & Sons
Total Pages: 237
Release: 2011-11-22
Genre: Business & Economics
ISBN: 0470685506

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

MANUAL CEN

MANUAL CEN
Author: José Carlos Ramos Carrasco
Publisher: Lulu.com
Total Pages: 262
Release: 2012-05
Genre: Business & Economics
ISBN: 846157625X

La practica de la consultoria estrategica de negocio. La crisis demanda profesionales excepcionales que ayuden a las organizaciones a adaptarse a una nueva realidad que poco tiene que ver con la forma de concebir la estrategia y la direccion en empresas tradicionales. Cada vez mas emprendedores, directivos y profesionales deciden orientar su carrera a la Consultor a Estrat gica de Negocio (CEN). MANUAL CEN est dise ado de manera modular para comenzar a trabajar en cualquiera de las necesidades de la empresa. Su enfoque es eminentemente pr ctico lo que facilita la aplicaci n de las ideas presentadas al tiempo que cuenta con un fundamento solido, cientifico y probado. "El manual CEN estructura el pensamiento directivo y planifica un proyecto de alto impacto en el negocio." Jose Carlos Ramos Carrasco

Manual para el desarrollo de ferrocarriles urbanos

Manual para el desarrollo de ferrocarriles urbanos
Author: Daniel Pulido
Publisher: World Bank Publications
Total Pages: 893
Release: 2020-11-09
Genre: Business & Economics
ISBN: 1464815976

A nivel global, ciudades buscan desarrollar soluciones de transporte asequibles, ecológicas y socialmente responsables que puedan satisfacer las necesidades de conectividad de las crecientes poblaciones metropolitanas y respaldar el futuro desarrollo económico y urbano. Cuando los sistemas ferroviarios urbanos se planifican e implementan adecuadamente como parte de una red de transporte público más amplia, éstis pueden brindar vías rápidas de movilidad y acceso vital a los centros urbanos desde la periferias. Los servicios ferroviarios urbanos de alto rendimiento, cuando se abordan cuidadosamente en el contexto de un proyecto de desarrollo, pueden ayudar a mejorar la calidad de vida de los ciudadanos brindándoles acceso a oportunidades laborales y servicios esenciales, tanto del entorno urbano inmediato como de comunidades vecinas. Este manual sintetiza y difunde conocimientos sobre planificación, implementación y operación de los proyectos ferroviarios urbanos para: i) destacar la necesidad de realizar estudios tempranos y planificar los proyectos, ii) contribuir a que los proyectos sean más sostenibles (desde el punto de vista económico, social y ambiental); iii) mejorar los beneficios socioeconómicos de los usuarios y el acceso de estos a distintas oportunidades; iv) maximizar el valor de la participación privada, cuando corresponda, y v) fortalecer la capacidad de las instituciones encargadas de la gestión e implementación de los proyectos. Se ofrece experiencia para lidiar con los desafíos técnicos, institucionales y financieros a los que se enfrentan los tomadores de decisiones de proyectos ferroviarios urbanos. Se reúnen los conocimientos especializados del personal del Banco Mundial y el aporte de numerosos especialistas para sintetizar buenas prácticas y recomendaciones basadas en experiencia global que no responden a intereses comerciales, financieros ni políticos, entre otros. El material presentado tiene como objetivo servir de guía imparcial para maximizar el impacto y afrontar los desafíos que conllevan los sistemas ferroviarios urbanos en las ciudades de países desarrollados y en desarrollo. No se brinda un enfoque único, sino que se reconocen las complejidades y los distintos contextos existentes cuando se aborda un proyecto de desarrollo ferroviario urbano; de ese modo, se apoya a las autoridades a prepararse para formular las preguntas adecuadas, analizar las cuestiones clave, llevar a cabo los estudios necesarios, aplicar las herramientas apropiadas y aprender de las buenas prácticas internacionales, todo ello en el oportuno momento del proceso de desarrollo del proyecto.

Industrial Engineering: Innovative Networks

Industrial Engineering: Innovative Networks
Author: Suresh P. Sethi
Publisher: Springer Science & Business Media
Total Pages: 387
Release: 2012-01-03
Genre: Technology & Engineering
ISBN: 1447123212

The Spanish Conference of Industrial Engineering /Ingeniería de Organización Industrial (CIO) is an annual meeting promoted by Asociación para el Desarrollo de la Ingeniería de Organización/ Industrial Engineers Association (ADINGOR). The aim of CIO is to establish a forum for the open and free exchange of ideas, opinions and academic experiences about research, technology transfer or successful business experiences in the field of Industrial Engineering. The Scientific Committee is composed by 68 international referees and we foresee the attendance of some 200 people from more than 15 countries and following the rotation of venue and organization between various Spanish universities, the 2011 Conference will be the fifteenth National Conference and the fifth International Conference in Cartagena. During three days the 2011 Conference will include the participation of European and other foreign countries researchers and practitioners that will presenting communications, reproduced in this volume, on a range of topics including: Production and Operations Business Management Supply Chain Management Economic environment Technological and Organizational Innovation and Management and Innovation in Education The Conference on Industrial Engineering (CIO) and its proceedings are an excellent platform for the dissemination of the outputs of the scientific projects developed in the frame of the European, national or regional Research and Development plans.

Data Mining and Big Data

Data Mining and Big Data
Author: Ying Tan
Publisher: Springer
Total Pages: 564
Release: 2016-07-04
Genre: Computers
ISBN: 3319409735

The LNCS volume LNCS 9714 constitutes the refereed proceedings of the International Conference on Data Mining and Big Data, DMBD 2016, held in Bali, Indonesia, in June 2016. The 57 papers presented in this volume were carefully reviewed and selected from 115 submissions. The theme of DMBD 2016 is "Serving Life with Data Science". Data mining refers to the activity of going through big data sets to look for relevant or pertinent information.The papers are organized in 10 cohesive sections covering all major topics of the research and development of data mining and big data and one Workshop on Computational Aspects of Pattern Recognition and Computer Vision.