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| Author | : American Dental Association |
| Publisher | : American Dental Association |
| Total Pages | : 119 |
| Release | : 2016-06-01 |
| Genre | : Medical |
| ISBN | : 1684470013 |
Provides dental practices with guidelines on implenting a branding strategy, website development, print and digital marketing, referral generating techniques, and advertising.
| Author | : American Dental Association |
| Publisher | : American Dental Association |
| Total Pages | : 117 |
| Release | : 2015-10-12 |
| Genre | : Medical |
| ISBN | : 1941807992 |
Provides an overview of key financial concepts for managing the business side of a practice including finanical policies, dealing with dental benefit plans, managing risk and preventing fraud, and defining and controlling fixed and variable costs.
| Author | : American Dental Association |
| Publisher | : American Dental Association |
| Total Pages | : 93 |
| Release | : 2016-12-05 |
| Genre | : Medical |
| ISBN | : 1684470021 |
Provides dental practices with sample job descriptions, guidelines for handling hiring and terminations, performance evaluations, and salary reviews.
| Author | : American Dental Association |
| Publisher | : American Dental Association |
| Total Pages | : 138 |
| Release | : 2017-09-05 |
| Genre | : Medical |
| ISBN | : 1684470048 |
Provides an overview of the federal regulations from the DEA, CDC, OSHA, HIPAA, EPA and ACA-1557 that impact the dental office. Includes quick overviews, checklists, do’s and don’ts, tip sheets and FAQ on how to comply with the most common regualtions that impact a dental practice.
| Author | : Mark Costes |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 0 |
| Release | : 2016-02-18 |
| Genre | : Dental care |
| ISBN | : 9781523464630 |
Pillars of Dental Success is a roadmap that any dentist can follow to exponentially increase the profitability and productivity of his or her dental practice. The systems and strategies covered within the pages of book represent the culmination of struggle, failure, and redemption during Dr. Mark Costes's journey from one struggling practice to a six practice multi-million dollar dental empire. Some of the topics covered in this book include: - How to FINALLY get your practice's overhead and cash flow under control. - How to create airtight systems that will maximize the performance of every department of your organization while decreasing chaos and stress. - The step-by-step system for getting a flood of new patient referrals from your existing patient base. - The advanced marketing strategies that will neutralize the competition in your market and drive a flood of new patients into your practice. - The simple and effective approach to reactivating "lost" patients. - How to position yourself as a local celebrity and community leader. Dr. Costes's refreshing approach to the business side of dentistry offers straightforward and practical solutions that can be implemented immediately. If you're interested in taking to the next level and beyond, you owe it to yourself to read this book!
| Author | : Harold Kerzner |
| Publisher | : John Wiley & Sons |
| Total Pages | : 788 |
| Release | : 2018-02-07 |
| Genre | : Technology & Engineering |
| ISBN | : 1119470773 |
The comprehensive guide to project management implementation, updated with the latest in the field Project management has spread beyond the IT world to become a critical part of business in every sphere; built on efficiency, analysis, and codified practice, professional project management leads to the sort of reproducible results and reliable processes that make a business successful. Project Management Best Practices provides implementation guidance for every phase of a project, based on the real-world methodologies from leading companies around the globe. Updated to align with the industry’s latest best practices, this new Fourth Edition includes new discussion on Agile and Scrum, tradeoffs and constraints, Portfolio PMO tools, and much more. Get up-to-date information on the latest best practices that add value at every level of an organization Gain insight from more than 50 project managers at world-class organizations including Airbus, Heineken, RTA, IBM, Hewlett-Packard, Sony, Cisco, Nokia, and more Delve deeper into implementation guidance for Agile, Scrum, and Six Sigma Explore more efficient methodologies, training, measurement, and metrics that boost organization-wide performance Adopt new approaches to culture and behavioral excellence, including conflict resolution, situational leadership, proactive management, staffing, and more Ideal for both college and corporate training, this book is accompanied by an Instructor’s Manual and PowerPoint lecture slides that bring project management concepts right into the classroom. As the field continues to grow and evolve, it becomes increasingly important to stay current with new and established practices; this book provides comprehensive guidance on every aspect of project management, with invaluable real-world insight from leaders in the field.
| Author | : Robert N. Lussier |
| Publisher | : SAGE Publications |
| Total Pages | : 912 |
| Release | : 2023-02-21 |
| Genre | : Business & Economics |
| ISBN | : 1071873504 |
Packed with experiential exercises, self-assessments, and group activities, Management Fundamentals: Concepts, Applications, and Skill Development, Tenth Edition develops essential management skills students can use in their personal and professional lives. Bestselling author Robert N. Lussier uses the most current cases and examples to illustrate management concepts in today’s ever-changing business world. This fully updated new edition provides in-depth coverage of key AACSB topics such as diversity, ethics, technology, and globalization. New to this Edition: New Cases New and expanded coverage of important topics like generational differences, sexual harassment, AI, cybersecurity, entrepreneurial mindset, managing change, and emotional intelligence Fully updated Trends and Issues in Management sections in each chapter Hundreds of new examples, statistics, and references so your students are exposed to the latest thinking in management Key Features: Case studieshighlight contemporary challenges and opportunities facing managers at well-known organizations such as IKEA, LG, Alibaba, and Buc-ees. Trends and Issuessectionsexplore timely topics such as the changing nature of work, managing multiple generations, and virtual teams. Self-Assessmentshelp readers gain personal knowledge of management functions in the real world and provide opportunities for readers to learn about their personal management styles and apply chapter concepts. Skill Builder Exercisesdevelop skills readers can use in their personal and professional lives. Ideas on Management chapter-opening caseshighlight real companies and people and are revisited throughout the chapter to illustrate and reinforce chapter concepts. Case studiesask readers to put themselves in the role of a manager to apply chapter concepts and consider issues facing real organizations.
| Author | : Mosca, Fabrizio |
| Publisher | : IGI Global |
| Total Pages | : 351 |
| Release | : 2021-03-26 |
| Genre | : Business & Economics |
| ISBN | : 1799858839 |
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
| Author | : Lowell Ackerman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 808 |
| Release | : 2013-10-28 |
| Genre | : Medical |
| ISBN | : 1118529243 |
Blackwell’s Five-Minute Veterinary Practice Management Consult, Second Edition has been extensively updated and expanded, with 55 new topics covering subjects such as online technologies, hospice care, mobile practices, compassion fatigue, practice profitability, and more. Carefully formatted using the popular Five-Minute Veterinary Consult style, the book offers fast access to authoritative information on all aspects of practice management. This Second Edition is an essential tool for running a practice, increasing revenue, and managing staff in today’s veterinary practice. Addressing topics ranging from client communication and management to legal issues, financial management, and human resources, the book is an invaluable resource for business management advice applicable to veterinary practice. Sample forms and further resources are now available on a companion website. Veterinarians and practice managers alike will find this book a comprehensive yet user-friendly guide for success in today’s challenging business environment.
| Author | : Frank Lemser |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 112 |
| Release | : 2022-11-16 |
| Genre | : Business & Economics |
| ISBN | : 3756866866 |
The product marketing textbook »Successful Go-To-Market« is the third book of the Open Product Management Workflow series. It also functions as the textbook for the certified product marketing training »Successful Go-to-Market«. Note: the tools and templates, which are mentioned in the book will be issued in the trainings, as their application will be explained and their usage is trained under guidance in practical examples. Additionally, you can also download the book »Successful Go-To-Market« for free in PDF format on pro-productmanagement.com. In a successful go-to-market, the energy and time invested in strategic and technical product development up to that point can be successfully crowned. However, all previous efforts can also simply fizzle out, resulting in significant additional costs for marketing and sales again if you neglect the go-to-market. You will learn in the book which hurdles have to be overcome, how to plan and organize a successful go-to-market in a repeatable way, so that your product marketing will crown the product development. Using the "SelfBackup" product example, which already served as an example in the previous textbooks "Strategic Product Management" and "Technical Product Management" according to the Open Product Management Workflow, you will again be shown step by step how successful planning proceeds. In the book "Successful Go-to-Market", you will learn about tools that help you identify the relevant and most efficient marketing measures. You will also learn how to coordinate marketing activities together with marketing and sales in a way that makes planning more accurate and predictable for sales, while reducing sales effort. Therefore, you will also learn how to know the best possible organization for successful product marketing and how to optimize the cooperation between departments. You will learn how the organization from product management to marketing and sales can increase success and use the available resources of personnel, time and money as effectively as possible. We recommend reading the basics of the book "Strategic Product Management", which sets the stage for the marketing' and sales measures in this book.
