Managing Business Relationships
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| Author | : David Ford |
| Publisher | : John Wiley & Sons |
| Total Pages | : 261 |
| Release | : 2011-09-26 |
| Genre | : Business & Economics |
| ISBN | : 047072109X |
No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business. This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking. Features: • Provides a structured way to understand business networks and their meaning for the practicing manager. • Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts. • Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking. The book is vital reading for students of business marketing, purchasing, business networks and relationship management. It is also a valuable resource for all managers operating in business networks, including those in marketing, purchasing, strategy, technical development and distribution.
| Author | : David Ford |
| Publisher | : Wiley Global Education |
| Total Pages | : 254 |
| Release | : 2014-09-23 |
| Genre | : Business & Economics |
| ISBN | : 1118389816 |
No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business. This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking. Features: • Provides a structured way to understand business networks and their meaning for the practicing manager. • Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts. • Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking. The book is vital reading for students of business marketing, purchasing, business networks and relationship management. It is also a valuable resource for all managers operating in business networks, including those in marketing, purchasing, strategy, technical development and distribution.
| Author | : Ed Wallace |
| Publisher | : Greenleaf Book Group |
| Total Pages | : 218 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 1608320014 |
Everyone knows that relationships are critical to business success, but no-one has provided a simple system to turn contacts and acquaintances into valuable assets -- until now. The first systematic program for advancing business relationships. In five easy-to-follow steps, the book shows how to transform any casual business relationship into a valuable source for revenue, leads, and advice. Ed Wallace combines memorable anecdotes with a clear theoretical framework that shows individuals how to leverage their hard business skills with the often-overlooked soft skills of rela-tionship building. Surveyed executives say they need this book. In a recent survey, 88 percent of executives indicated that the strength of their client, cus-tomer, and referral relationships was critical to achieving their goals each year. But only 25 percent of those same executives said they had a formal process for planning, managing, and growing business relation-ships and 73 percent of the group surveyed said they would be very interested in reading a book on this topic. This book delivers the process that so many people and organisations need.
| Author | : Robbie Wheeler |
| Publisher | : Robbie Wheeler |
| Total Pages | : 96 |
| Release | : 2020-11-15 |
| Genre | : Business & Economics |
| ISBN | : 9781637327364 |
Business Relationship Management: Relationship Management is the solution for getting to know your customers and developing your business.
| Author | : Sandy Jap |
| Publisher | : FT Press |
| Total Pages | : 315 |
| Release | : 2015-11-28 |
| Genre | : Business & Economics |
| ISBN | : 0134386930 |
Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award! Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread “frenemy” phenomenon in organizational partnerships, where partners who start as non-competitive “friends” become “enemies” over time. She identifies key economical and structural causes of “frenemization,” in which success creates imbalances in power dynamics, leading partners to generate resentment, contempt, and often direct competition. She also illuminates crucial social causes for partnership failure, where seemingly innocuous acts of interpersonal opportunism and “sins of omission” gradually poison collaboration. To support her insights, she offers numerous case studies, both ongoing and historical, including Samsung/Google, Martha Stewart/Macy’s, Oracle/Sun Microsystems, Best Buy/Apple, Calvin Klein/Warnaco, and Nike/Footlocker. Most important, she offers specific recommendations for avoiding problems, revitalizing weakening partnerships, and recognizing when a partnership can’t be saved. IT’S NOT JUST ABOUT CONTRACTS AND MONEY Understand how to better manage emotions, suspicions, and expectations from Day 1 WHAT YOU CAN LEARN FROM OTHERS’ FAILING PARTNERSHIPS Anticipate, prevent, and mitigate the core causes of business relationship failure RECOGNIZE PARTNERING “OPPORTUNISM” BEFORE IT DESTROYS COLLABORATION Fix partnering problems while you still can IT’S NOT A MARRIAGE: HOW TO BECOME COMFORTABLE SAYING GOODBYE Know when to end a partnership, and how to part as “friends”
| Author | : Marcia Sirota |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 210 |
| Release | : 2016-12-30 |
| Genre | : |
| ISBN | : 9781540873651 |
Are you frustrated in your relationships? Are you an employee, manager or boss? Are you parent, teacher or caregiver? Are you a sibling, friend or part of a couple? In this book, Dr. Marcia Sirota gives you the straight talk with real-life stories, deep psychological insights and practical, easy-to-apply tools to rebuild your self-esteem and stop trying so hard to make other people happy. In Be Kind, Not Nice, you'll discover how: To escape the vicious circle of people pleasing, being mistreated, frustration and addiction To become a more compassionate, kind person To love and accept yourself first To take better care of yourself and live a more authentic, empowered life To create positive, successful relationships at home, school and work If you're a people-pleaser and can't stop being nice, this book is for you. We use words like kindness and nice every day without ever really thinking about what they may actually mean. By deconstructing two seemingly simple words in an attempt to define them, this book opens a doorway to a deep meditation on self-forgiveness, healing and true personal potential. - Jeff de Boer, metal artist and creator of suits of armour for mice Every page of Dr. Marcia Sirota's new book reflects her own intelligence and compassion. Be Kind, Not Nice offers the kind of encouragement we all need - not rooted in fantasy or wishful thinking, but based in a truth that is unlocked with greater understanding of ourselves and our own potential. You are amazing, and Dr. Sirota can prove it. - David Hopkins, author of We Miss All the Great Parties Finally, a book that champions your success. Don't miss out on even one more day of getting all you want in life.
| Author | : Don Peppers |
| Publisher | : John Wiley & Sons |
| Total Pages | : 572 |
| Release | : 2016-10-25 |
| Genre | : Business & Economics |
| ISBN | : 1119239818 |
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction. Understand the fundamental principles of the customer relationship Implement the IDIC model to improve CRM ROI Identify essential metrics for CRM evaluation and optimization Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal—but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.
| Author | : Shari Harley |
| Publisher | : Greenleaf Book Group |
| Total Pages | : 177 |
| Release | : 2013-01-07 |
| Genre | : Business & Economics |
| ISBN | : 1608325598 |
Take charge of your career by taking charge of your business relationships and communication skills. We all know how it feels when our colleagues talk about us but not to us. It's frustrating, and it creates tension. When effective communication is missing in the workplace, employees feel like they're working in the dark. Leaders don't have crucial conversations; managers are frustrated when outcomes are not what they expect; and employees often don’t get positive feedback or constructive feedback. Many of us remain passive against poor communication habits and communication barriers, hoping that business communication will miraculously improve--but it won't. Business communication and relationships won’t improve without skills and effort. The people you work with can work with you, around you, or against you. How people work with you depends on the business relationships you cultivate. Do your colleagues trust you? Can they speak openly to you when projects and tasks go awry? Do you have effective communication skills? Take charge of your career by eliminating communication barriers and taking charge of your business relationships. Make your work environment less tense and more productive by improving communication skills. Set relationship expectations, work with people how they like to work, and give positive feedback and constructive feedback. In How to Say Anything to Anyone, you'll learn how to: - ask for what you want at work - improve communication skills - strengthen all types of working relationships - reduce the gossip and drama in your office - tell people when you’re frustrated and have difficult conversations in a way that resonates - take action on your ideas and feelings - get honest positive feedback and constructive feedback on your performance Harley shares the real-life stories of people who have struggled to get what they want at work. With her clear and specific business communication roadmap in hand, Harley enables you to improve communication skills and create the career and business relationships you really want--and keep them.
| Author | : Vaughan Philip Merlyn |
| Publisher | : Merlyn Group, LLC |
| Total Pages | : 256 |
| Release | : 2019-08-12 |
| Genre | : Business & Economics |
| ISBN | : 9780984737383 |
How Business Relationship Management can accelerate time to value in the Digital Enterprise.
| Author | : Leonard Greenhalgh |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2001 |
| Genre | : Business networks |
| ISBN | : 9780684867694 |
Based on cutting-edge theory and approach, this book by a Dartmouth business professor challenges the existing paradigm, and lays out the key elements for a highly successful business. 20 charts and graphs.
