Management And Leadership Of Educational Marketing
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| Author | : Izhar Oplatka |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 297 |
| Release | : 2012-09-25 |
| Genre | : Education |
| ISBN | : 1781902429 |
The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.
| Author | : Deidre Pettinga |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 159 |
| Release | : 2019-07-12 |
| Genre | : Education |
| ISBN | : 1475850093 |
This book will provide students in graduate level educational leadership courses a theoretical perspective on best practices in educational marketing. Additionally, veteran school leaders that want to become more savvy in the new competitive educational landscape will find the book helpful in making decisions that are both theoretically and strategically sound specific to marketing will find this book a go to support. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and learning will be provided.
| Author | : Izhar Oplatka |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 297 |
| Release | : 2012-09-25 |
| Genre | : Education |
| ISBN | : 1781902437 |
The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.
| Author | : Marie A. Chisholm-Burns |
| Publisher | : Jones & Bartlett Publishers |
| Total Pages | : 617 |
| Release | : 2014 |
| Genre | : Drugstores |
| ISBN | : 1449657257 |
| Author | : Wang, Viktor |
| Publisher | : IGI Global |
| Total Pages | : 526 |
| Release | : 2022-06-24 |
| Genre | : Education |
| ISBN | : 1668441454 |
Education inevitably influences society and our future. As literature and experience tells, educational leaders impact not only their institutions, but ultimately the learning outcomes for a large portion of society’s members. Educational leaders are charged with more than creating a viable future for an institution; they are also charged with contributing to and creating a viable, positive human future—not an easy task amid the turbulence and disruption of our times. The Handbook of Research on Educational Leadership and Research Methodology discusses the evolution of educational leadership knowledge, thoughts, and practices by sharing the perspectives, experiences, theories, and philosophies related to educational leadership and research methodologies across all levels of education. Covering topics such as critical race design, toxic leadership, and adult learning, this major reference work is a critical resource for faculty and administrators of both K-12 and higher education, principals, superintendents, chancellors, directors, pre-service teachers, teaching instructors, government officials, librarians, researchers, and academicians.
| Author | : Professor Gerald Grace |
| Publisher | : Routledge |
| Total Pages | : 242 |
| Release | : 2005-08-31 |
| Genre | : Education |
| ISBN | : 1135718636 |
This text provides a study of the education policy scholarship of leadership. It examines the ways in which concepts of educational leadership and management have evolved historically and culturally, reviewing contemporary debates about the nature of school leadership.; The question of what school leadership could and should be is at the centre of political, ideological and educational debate in many societies. These debates involve cultural conservatives, New Right marketeers, democrats and community educators, feminists and critical theorists as well as school governors, headteachers and teachers, parents, community members and school students.; These debates are reviewed and the theoretical context is illuminated by fieldwork accounts derived from the research participation of 88 headteachers working in English schools, both primary and secondary. Such accounts provide an insight into the challenges of contemporary school leadership as headteachers face new power relationships, new curriculum responsibilities and management and marketing cultures which generate moral, ethical and professional dilemmas for many of them.
| Author | : John H. Holcomb |
| Publisher | : |
| Total Pages | : 224 |
| Release | : 1993 |
| Genre | : Business & Economics |
| ISBN | : |
The American public school system is the biggest business in the world. Too frequently the schools are still thought of as 'the little red schoolhouse' and are marketed to their many and varied clients as such. This book provides a method by which students of teaching and learning, school board members, superintendents of schools, school principals, state and federal lawmakers, educational agencies at all levels might use some of the private sector ideas to effectively and efficiently market their products to the right 'consumers.' Holcomb discusses education as a product as well as a service. It can be measured, evaluated, weighed, verbalized, packaged...and marketed. Used here, 'marketing' is simply the exchange of money, goods, or services for other money, goods, or services. With his extensive experience in educational services, the author offers much to help the public school system.
| Author | : Connolly, Thomas M. |
| Publisher | : IGI Global |
| Total Pages | : 296 |
| Release | : 2021-12-03 |
| Genre | : Education |
| ISBN | : 1799882152 |
The global higher education sector has changed dramatically as universities continue to face unprecedented challenges associated with the COVID-19 pandemic. Many are struggling to navigate this crisis while maintaining high-quality course delivery, ensuring strong student recruitment numbers, and providing clear communication to staff and students. Issues have emerged at an exponential rate, and coping with the pandemic has been particularly difficult for universities as they serve several functions, such as being educational institutions as well as major employers. Leadership and Management Strategies for Creating Agile Universities reflects on the challenges that higher education institutions have faced during the pandemic and the associated projected socio-economic impact yet to be felt. It also considers how different universities have addressed the challenges so as to learn what has and has not worked and speculates what future implications exist for the vision of a new higher education sector in a changing world. Covering topics such as developmental leadership, IT governance, and lifelong learning, it is ideal for policymakers, industry professionals, academicians, researchers, governors, decision makers, teachers, and students.
| Author | : Paul Sergius Koku |
| Publisher | : Taylor & Francis |
| Total Pages | : 244 |
| Release | : 2022-07-15 |
| Genre | : Business & Economics |
| ISBN | : 1000617602 |
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly, the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter, alongside questions to aid understanding and application. Holistic and practical, Marketing Higher Education is an ideal guide for academics and students studying services marketing, Higher Education management and leadership, and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building.
| Author | : Martin Thrupp |
| Publisher | : McGraw-Hill Education (UK) |
| Total Pages | : 292 |
| Release | : 2003-08-16 |
| Genre | : Social Science |
| ISBN | : 0335228070 |
“This closely argued and lively polemic is recommended for all policymakers and practitioners concerned with educational leadership and change” BJET “Thrupp and Willmott have produced a very important book regarding knowledge claims around issues of policy and practice…. I will be recommending my masters and doctoral students to read the book so that as practitioners they may relish the opportunity to engage with issues of knowledge production. Thrupp and Willmott’s book is directly relevant to every day practice in teaching and learning across the educational system, and it should be required reading for all training programmes because it enables trainees to know and understand the knowledge structures that are being used to control their work and identities.”BJES "... will stir a lot of debate and be seminal to debates about the direction of education management for some time to come." Mike Bottery, Hull University "...a genuinely readable and accessible book that critically engages with school management literature." InService Education Journal This important and provocative book is not another 'how to' educational management text. Instead it offers a critical review of the extensive educational management literature itself. The main concern of the authors is that educational management texts do not do enough to encourage school leaders and teachers to challenge social inequality or the market and managerial reforms of the last decade. They demonstrate this problem through detailed analyses of texts in the areas of educational marketing, school improvement, development planning and strategic human resource management, school leadership and school change. For academics and students, Education Management in Managerialist Times offers a critical guide to existing educational management texts and makes a strong case for redefining educational management along more socially and politically informed lines. The book also offers practitioners alternative management strategies intended to contest, rather than support, managerialism, while being realistic about the context within which those who lead and manage schools currently have to work. This controversial new title brings a new insight to the educational management debate.
